The technology blog VentureBeat recently wrote that although the VR industry has been stepping out of the disillusionment with the help of giants such as HTC, the market that they are trying to establish is driven by consumer demand is still a matter of fact. Although experts are still optimistic about the prospects of the industry, there is no solid foundation for such optimism, and only a large amount of marketing funds floods the entire market. Under such circumstances, many VR start-up companies supported by consumer demand are plunged into the cold winter.
"The VR market is still very young, and consumers are still very cautious about this product," said Jie Teshi-Ubrary, senior research analyst at IDC. "There are already enough devices on the market, so hardware is no longer a problem. The biggest challenge comes from slow-growing content supply. In addition, vendors are fighting each other. The lack of cross-platform support is also a major weakness."
In March of this year, there are opinions that VR accelerators will play an important role in the quality of immersive content and products. However, the establishment of such a view requires a premise that consumers are rushing to the products that these startups “graduated†by accelerators have come up with. Unfortunately, consumers are still in their pockets, so VR start-ups are ushering in a long winter.
“I have seen many European companies that have received large investments withdraw from the United States. They temporarily fall into a pause or preparation mode. Maybe the whole VR industry will mature and these companies will come back again.†Founder and CEO of VRBASE Daniel Dornick said that the company has opened several VR incubators, accelerators and studios in Amsterdam and Berlin.
The reality is indeed cruel, and consumer demand is growing too slowly. Even with the investment, many start-up companies have stopped expanding and they have entered a dormant state. The best example is VR startup VirtualSpeech, which has just emerged from the top-level accelerator BoostVC, and VR is one of the accelerator's specialty.
"To start-up companies, especially those who directly sell products or services to users, it is very difficult to seize the VR market. There are indeed profitable games on the market, but not much to earn. If the hardware sales can not be increased rapidly, they The income will continue to be low," said Dominique Barnard, founder of VirtualSpeech. “The other problem with VR compared to other games or citations is the use of time and playability. However, some companies in the industry have started to work with corporate customers. I think this is the real big cake in the VR market.â€
So, the business and B2B market may be the only remaining hothouse in the winter.
Another VR startup that has successfully "graduated" from BoostVC is Vizor, one of the simplest and most popular platforms for creating and publishing WebVR content. Vizor recently got $2.3 million in seed rotation.
“We talked to many customers and there is no doubt that there are many paid VR jobs in the B2B space. Therefore, I think the only one that can significantly expand is the content studio that can get a large list of corporate customers.†Founder of Vizor Chief Product Officer Andy-Jade Holm said. “For companies that provide platforms, services, or consumer products, such a big environment really needs to be very cautious. However, we still find that with multi-platform advantages, WebVR is very attractive to customers. We are working with some organizations and Companies working together to advance the project, if they do not have WebVR, they may not rush into the field."
Therefore, in addition to corporate and B2B, WebVR may become another "exception" in the winter. Insiders believe that WebVR may become the common language of the industry.
In order to overcome the difficulties, VRBASE also began to adjust the model to deal with the "chicken or eggs" problem, which includes a pre-accelerator guidance project, they will remotely manage the company to join the project. This approach allows the startup team to avoid facing the embarrassment of the harsh market prematurely.
Dominique said: “Before this accelerator guidance project makes sense, it allows start-up companies to understand the market in advance and develop products or services targeted to operate high-end or celebrity products to gain attention and reputation. They can also apply Patents try to make content better, more efficient, and more valuable, so that when the consumer market picks up again, start-ups will be able to sneak in and compete for cake.â€
This extra measure is also a helpless move for start-up companies to cope with the winter. The question now is not whether the VR market will mature, but when and how to mature. Of course, the most important thing is whether you are still alive when it is mature.
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