OFweek smart home network appliance intelligent home appliance industry, is divided into three stages: 1.0 smart home appliances single product - single product category + single brand, such as: smart TV, smart air conditioner, smart refrigerator; 2.0 smart home appliance system - System category + cross-border cooperation between traditional household appliances companies and internet companies, such as: entertainment systems (color TVs, PADs, game consoles, etc.), air systems (air conditioners, purifiers, humidifiers, dehumidifiers, etc.), water systems (washing machines, dishwashers) Machines, water heaters, water purifiers, etc.), gourmet systems (refrigerators, wine coolers, ovens, etc.); 3.0 smart home ecosystems - functional circles + traditional hardware companies, platform service internet companies, consumer electronics Internet companies, innovation and entrepreneurship Type enterprises, real estate home improvement enterprises... For example: home appliance systems, control systems, security systems, entertainment systems, energy-saving systems, ecosystems...
According to China Yikang monitoring data, smart products (here with APP operation, intelligent menu, intelligent temperature control for smart products), the embedded microwave oven's smart product retail share in 2015 was 8.3%, 2016 was 12.7%, 2017 1 -In April, it rose to 17.7%; In 2015, the embedded electric oven had a share of 0.4% in smart product retail sales, 6.7% in 2016, and rose to 18.7% in January-April 2017; and the embedded smart cooker retail share in 2015 This was 3.8% in 2016, 12.1% in 2016, and 18.6% in January-April 2017. Since 2015, the embedded penetration rate of embedded kitchen appliances has gradually deepened, and its share has gradually increased. Comparing less than 3% of smart cigarettes and less than 1% of intelligent dishwashers, it can be seen that embedded is the highest intelligent product in kitchen electrical products at present, and it will also become the high frequency of interaction with consumers in future kitchens. Secondary product.
So which brands are doing?
Offline market - January-February market
The embedded microwave oven market is mainly owned by the boss, Midea, and Galanz. The embedded electric oven market is mainly owned by the bosses, Siemens, Fangtai, Midea, and Haier. The embedded steam boiler market is mainly owned by the owner, Midea, Cherry Blossom, Vantage, German and Italian.
Online Market - January-April Market
The embedded microwave oven market is mainly driven by bosses and beautiful smart products; the embedded electric oven market is mainly owned by Midea, Siemens, Boss, Whirlpool, Fanta, Germany, Italy, etc.; embedded steam boiler market, mainly US, boss, DAOGRS, Valspar, Whirlpool, Fantasy, Germany and Italy.
Judging from the brand layout model, Boss and Midea have more layouts in the embedded smart product market, followed by Siemens and Fangtai.
Currently, in the field of smart kitchen appliances, each brand has its own unique line. The owner plays the ROKI system and uses the ROKI smart cooking app. It includes cookbooks, recipe recommendations for embedded micro-steaming products, gourmet tutorials, and culinary arts sharing. Fang Fang also focuses on Fang Tai's living APP, including gourmet tutorials, monthly offline course appointments, lifestyle stories, and online malls. Siemens’ main product, Home connecting, covers a wide range of products, including refrigerators, washing machines, dryers, dishwashers, ovens, and coffee machines. The overall product includes home appliances, food, and service. The cuisine includes recipes, coffee, and spectrum. Ingredients and spices use storage, culinary encyclopedias, personal collections, etc.
Midea has adopted the "Smart Home + Smart Manufacturing" dual intelligence strategy at AWE 2017, and in the kitchen area, Midea's Kitchen Future "kitchen" will start from the physical kitchen and the virtual kitchen, combining the strength of the United States' hardware and software. Midea's Mercure APP includes food, health, cleaning, after-sales service, smart product interconnection, and shopping malls. It also cooperates with the bean and fruit platform.
The trend of smart kitchen appliances is very obvious. Each brand has come out of different styles. However, it is presented. Based on the product interconnection, more user interactions and sharing and learning of food courses are added, and more scene-oriented users are integrated. demand.
Electric Switch Panel,Marine Switch Panel,Boat Switch Panel Marine ,Automotive Switch Panel
Dongguan Andu Electronic Co., Ltd. , https://www.autoido.com