Apple's 2017 World Developers Conference kicked off. Unlike last year's over-emphasis on software products, this year's conference, in addition to routinely announced a new software system, as well as new iPad and other hardware products have been unveiled.
After a lapse of four years, Apple once again released a new hardware product, the HomePod, on the WWDC. However, compared with Amazon, Google and Microsoft, this new category is already late.
Previously, Microsoft and Google held a developer conference, both of which made a big bet on AI. Microsoft believes that the important thing is the ubiquitous cloud and the ubiquitous AI; while Google is from "Mobile First" to " AI First". Unlike the two repetitive emphasis on "AI", Apple has almost no mention of "artificial intelligence" (Apple's words are deep learning and machine learning), highlighting Siri's deep learning and releasing a smart speaker. .
Apple Smart Speaker HomePodHomePod is based on the Apple Siri Smart Voice Assistant and integrates with Apple's Apple Music service. Siri is the core of HomePod, and without her she can't talk about intelligence.
With the release of HomePod, this also marks the current four major voice assistants have settled in the smart home field: Amazon Echo is based on Alexa, Google Home is based on Google Assistant, and Harman Kardon Invoke is based on Cortana.
Shortly after the press conference, Apple has now released HomePod as the first promotional video, which is significantly different in appearance from the other three products mentioned above, and the pricing is relatively high. It is worth noting that KGI analyst Guo Minghao accurately predicted the price of HomePod in the middle of last month. I hope that we can hear more about the iPhone 8 after the news.
In terms of specifications, HomePod focuses on enhancing the sound effect. It has built-in 6 microphones, 7 speakers, A8 chips, supports various sound effects, sound field mixing adjustment, and can also be networked to directly play music in Apple Music and play traffic information. News, news and weather forecasts.
However, from the introduction of Apple, it does not see any substantial difference between HomePod and Amazon's Echo, Google's Google Home, and Microsoft's invoke. The addition of Microsoft and Apple will ignite the smart speaker battle.
However, data from market analysts show that Echo, which was launched by Amazon based on Alexa Voice Assistant two years ago, has already occupied 70.6% of the market. Apple is not only late, but also has more competitors, wanting to spend the remaining 23.8%. A share of the share is still facing a huge challenge.
Apple's traditional four major OS upgradesApple's traditional four systems: tvOS, watchOS, macOS, iOS upgrades, although the same core technology, but each achieved a unique design development. For tvOS, Cook can be said to be a sentence, some feel soy sauce, but Cook announced that Amazon joined Apple TV.
In addition, Apple Watch was the best watch sold last year, which can satisfy daily use. The launch of Watch OS 4 can collect information very well. Among them, Siri is smarter in Watch OS 4, such as time, weather, photos, Conference information, etc. can be displayed in one click.
In terms of function, Apple added Siri to the dial, which can automatically display the information flow from Siri. Of course, for the most meaningful sports function of smart watches, Apple also made some adjustments, such as automatically recognizing sports, when completing tasks. Received praise from the system and so on.
For the Mac, which Cook called "The Soul and Heart of Apple," a new system upgrade was also made and named "High Sierra." This version of the system has powerful features and new technologies, such as Safari browser will be faster, is the world's fastest desktop browser, can have a very good reading experience in reading articles and search.
Among them, the intelligent tracking prevention technology can prevent the browsing record from being acquired by a third party, and can browse through the screen when reading the mail, and can sort the photos by time, keyword, collection, face recognition in the photo, and in the photo editing The function is also enhanced, and the operation is simpler.
Of course, in terms of important data, an Apple file management system has been added, which can encrypt files, fast file transfer, original data processing, etc., while the video has H.265 video standard, which can bring clearer video. The High Sierra system also optimizes hardware performance and uses Metal2 technology for image processing. The technology is very fast, performance is up to 10 times faster, and the running experience is smoother.
At this developer conference, Apple officially released the new iOS 11 system. Before introducing iOS 11, Cook first introduced the current iOS installation rate. "86% of Apple mobile device users have upgraded to iOS10, while Android users only updated 7% to Android 7.0."
Regarding the iOS 11 features, Apple's SMS function will be better synchronized on each platform, as long as the login account can be synchronized. In terms of Apple payment, Apple Pay has added a personal-to-person payment function, which can directly transfer money between friends and family through Apple Pay, online payment, charity payment, etc. This function can be used on all Apple products including Apple Watch2.
Whether it is tvOS, watchOS or macOS, this system upgrade is more "broken", and more is to repair and upgrade the corners and corners on the original system without major changes and changes. .
For consumers, the top four systems are still iOS, and Apple also said it was a major upgrade. Apple Pay has added a personal-to-person payment function to transfer money between friends and relatives and online. In addition, iOS11 joins AR support and can interact with reality through mobile phones and will be officially launched this year. Finally, Xiaobian wants to ask readers what to think about this Apple World Developer Conference.
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