The experience of watching Netflix videos on your smartphone will be significantly improved.
Netflix, a US video streaming service and video rental company, will use artificial intelligence technology to improve video encoding and optimize playback and viewing experience based on the screen size of different mobile devices. According to Netflix, artificial intelligence technology can reduce the amount of data needed to transmit video, enabling low-bandwidth users to get a better viewing experience.
Netflix collaborated with the University of Southern California on a study that showed testers different quality videos and asked them which videos looked more pleasing.
They then used the results to train the AI ​​neural network, giving the latter the ability to judge the quality of the video. Netflix intends to use this AI social network to improve the video's picture one by one, and use as little data as possible without sacrificing file quality.
This is possible because not all videos require the same amount of data to guarantee viewing. Netflix held a press conference in Barcelona, ​​Spain on Wednesday. Todd Yellin, vice president of product innovation, gave two examples to illustrate, one is "Daredevil" and the other is " "Bojack Horseman".
Night Devil is a live action movie full of special effects and scenes, while Ma Man Bogak is an animated cartoon. Obviously, the storage space required to save the video of the Malay Bogak is definitely smaller than the storage space required to save the Night Devil, because the details in the animated picture are relatively small.
Because AI encoding is done on a shot-by-shot basis, this means that videos with different visual complexity can be optimized, and they don't have to take up unnecessary bandwidth with enough detail.
Ye Lin gave a live demonstration with Marvel's upcoming action movie "Iron Fist". One version is encoded using traditional encoding and the other version is processed using artificial intelligence encoding. The visual effects of the two versions are basically the same, but the traditional encoding version has a streaming bandwidth of 555 kbps, and the AI ​​encoding version has a streaming bandwidth of 227 kbps, which is just half of the former.
This technology has not yet been officially launched, but will be activated in the next two months. It will initially be applied to mobile video content, but Netflix definitely intends to extend this technology to desktop and smart TV platforms, while viewers don't have to do anything, everything is done automatically in the background.
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