The Bridge On-cell touch solution is quickly picking up. In order to meet the design requirements of smartphone brand “flat price and high regulationâ€, panel manufacturers such as Samsung Display, AUO, Innolux, Huaying and Shenghua have actively developed more cost-competitive Bridge On-cell. Touch solutions, and is expected to officially mass production in the second half of the year, fearing the development of single-chip glass solutions (OGS) in the mid-to-high-end smartphone market.
Wang Jiayu, project manager of STMicroelectronics (ST) analog and sensing component technology marketing department, said that thin film transistor liquid crystal display (TFT LCD) panel manufacturers are leading the development of mid-to-high-end smartphone touch panel industry, and gain greater gains from it. Lee, is working with touch chip vendors to accelerate the launch of the Bridge On-cell touch solution.
Compared with the OGS that develops the external touch panel architecture, the TFT LCD panel factory is built into the embedded Bridge On-cell panel module, which can be fabricated from indium tin oxide (ITO) glass and cover glass to the touch panel. The module is produced one-stop, fully grasping the yield, production capacity and production efficiency of the production line, while reducing the manufacturing cost. Even after the large amount in the future, the price is expected to be more competitive than the OGS panel module, attracting many panel manufacturers to compete. layout.
Wang Jiayu, project manager of STMicroelectronics Analog and Sensor Component Technology Marketing, said that the terminal products equipped with the Bridge On-cell touch solution are expected to be available in 2015.
As TFT LCD panel suppliers compete to join the Bridge On-cell touch market, the market survival space of OGS touch panel operators will also be severely compressed. Wang Jiayu pointed out that at this stage, OGS is the mainstream of the high-end smartphone touch screen market. It has long been a battleground for the military. The market price competition is fierce, resulting in a sharp drop in gross profit margin. Therefore, the panel factory is avoiding the muddy competition of price competition. With the industry's leading power, it is accelerating the mass production of the Bridge On-cell touch solution before the end of the year. As soon as 2015, the terminal products will be available. At that time, the Bridge On-cell touch solution will begin to divide OGS in the mid-to-high-end smartphones. Market layout.
In view of this, Ou Feiguang, Xinli and other Chinese OGS panel manufacturers are trying to prevent the TFT LCD panel factory from sitting on a large-scale, high-integration product strategy. For example, the OGS touch panel module that integrates the camera module. The plan is to win over the high-end smartphone customers.
As for the touch chip makers, due to the high threshold of Bridge On-cell technology, it is mainly controlled by foreign companies such as SynapTIcs, STMicroelectronics, Atmel, etc., but including Suzhou Ruirui Microelectronics, etc. China's mainland touch chip makers have rushed to catch up, whether the future will be the pressure of the army, squeeze the market penetration rate of foreign touch chip manufacturers, also attracted much attention.
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