Intuitively tells the future of network set-top boxes. Can it compete with broadcast TV to the end?

Many people know that they have to install a set-top box to watch television programs at present. Think of fish bone antennas and satellite pots that were used in the past. They are very real things. Although they can only receive dozens of TV stations, only There are several tables that are easy to use and clear. However, under the supervision of radio and television, this type of product has also been banned. Considering that the environment is beautifully regulated, and lightning protection and personal safety are taken as grounds, this type of product has been rectified.


Imagine that this type of free product is not useful, and many people can only use radio and television digital set-top boxes. For those who are accustomed to using free products, this move is regarded as undoubtedly the protection of their own products against the interests of other manufacturers, because the installed digital set-top boxes also need to pay the Radio and Television Bureau every year.


With the proliferation of computer networks, network set-top boxes and smart TVs have gradually emerged, slowly and slowly replacing the status of digital cable set-top boxes. This move is undoubtedly a wide-screen TV as a barrier to interest. However, due to the failure to find a legitimate reason to crack down on equipment products, it turned to products such as TV broadcast software. Last year, the largest aggregation of live broadcast applications in the television application "TaiJie Video" was also subject to a whitewash and fined 3 million. Immediately afterwards, it also cut off the live broadcast function, optimized the movie blockbuster and program content in the VOD function, and put on the regular license party “Southern Media” and changed its name to “Cloud Audio and Video. Taijie”.


This incident has also made a lot of noise in the industry. The move of Radio and TV will undoubtedly give warning to some other software in the industry. Afterwards, some relatively large software companies have also followed the formal licensing path, cut off the live broadcast, and took the direction of film and television content to prepare for interviews with licensees. However, this move of the radio and television did not work well. With the large-scale live broadcasting of software whitewash, the new cottage live broadcast software has risen. Because the cottage software does not have a formal company address and there is no clear person in charge, the radio and television may not be able to crack down. Since then, this has undoubtedly provided an indelible path for the device to watch live broadcasts. In contrast, these large-scale white-washing softwares use video content as the king to win the users' favorite.


At present, there are many Android-branded network set-top boxes on the market, including Xiaomi and Huawei, and even Taitek, which specializes in film and television, and LeTV, have joined the ranks of network set-top boxes. As a TV-side auxiliary device, it has to be said that the network set-top box also provides convenience for most families. It only needs to install several movie and television software. The live-view software can watch TV programs. Whether the family members want to watch the live broadcasting station or movie, or think Looking at previously played TV shows or playing games can have a full fever, but it's also important to buy a box.




The future of network set-top boxes will face a new beginning, and cable television will be replaced by unsupervised network set-top boxes. Failure to progress will be death. What measures will Radio and TV use to allow its products to revert to their original status?

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