Oriental Pearl, Mega shares, popular online, Qingdao Haier and Gome jointly launched the popular television officially released less than a week, that is, successfully ushered in the first event: popular TV will be popular on December 22 from the official TV mall, only The product will be popular in TV brand area and open to purchase. As of now, the online booking of the official mall has kept a straight line soaring, successfully breaking 50,000 units in 3 days. 
In September of this year, Oriental Pearl, Mega International, Haier, and Gome jointly initiated Chaowei Ecology. The above five companies concentrated on the advantages of the industrial chain and established a solid Internet TV alliance with a unique dual-tier equity structure. Popularize 4K Internet TV journey. Oriental Pearl's license + content, Siu Chi's product design and manufacturing capabilities, popular Internet video operating experience, plus Haier, Gome's brand + channel advantage, the advantages of industrial chain integration highlights no doubt.
For a long time, the reason why 4K is difficult to popularize, apart from the lack of real 4K content, the main reason is that the high prices have deterred many consumers. The popularity of the TV is almost "waist" and the price of the same-size 4K Internet TV is very cost-effective for the user. The data shows that in 2014, the market penetration rate of domestic 4K TVs was only 14%. In 2015, sales of 4K TVs are expected to reach 14.84 million units, with a market penetration rate of 32%; 2016 sales volume is expected to reach 20 million units, and the market penetration rate will reach 43%. It is estimated that by 2020, the penetration of 4K TV will exceed 80%.
In addition to hitting the bottom price of 4K Internet TV in hardware, in the construction of high-definition content, popular TV has also launched a 4K area in a timely manner, concentrating on the industry's leading high-definition film source. At the popular television conference, Oriental Pearl announced that it has invested 1.5 billion yuan in copyright since 2016, creating a content matrix with the largest content in the industry, the most complete in each category, the most comprehensive ability, and distinctive advantages. Shi Zhizhuo, vice president of Oriental Pearl, pointed out that the Oriental Pearl’s content strategy will highlight the characteristics of “single broadcast, premier broadcast, and live broadcastâ€. The development of 4K content is of course the direction of the Oriental Pearl.
It is understood that the first batch of online appointments for popular television has opened 20 provinces (municipalities). In the case that the reservation volume continues to soar, it also urgently opened online reservations for the five central cities of Nanchang, Guiyang, Kunming, Hohhot and Baotou.
In September of this year, Oriental Pearl, Mega International, Haier, and Gome jointly initiated Chaowei Ecology. The above five companies concentrated on the advantages of the industrial chain and established a solid Internet TV alliance with a unique dual-tier equity structure. Popularize 4K Internet TV journey. Oriental Pearl's license + content, Siu Chi's product design and manufacturing capabilities, popular Internet video operating experience, plus Haier, Gome's brand + channel advantage, the advantages of industrial chain integration highlights no doubt.
For a long time, the reason why 4K is difficult to popularize, apart from the lack of real 4K content, the main reason is that the high prices have deterred many consumers. The popularity of the TV is almost "waist" and the price of the same-size 4K Internet TV is very cost-effective for the user. The data shows that in 2014, the market penetration rate of domestic 4K TVs was only 14%. In 2015, sales of 4K TVs are expected to reach 14.84 million units, with a market penetration rate of 32%; 2016 sales volume is expected to reach 20 million units, and the market penetration rate will reach 43%. It is estimated that by 2020, the penetration of 4K TV will exceed 80%.
In addition to hitting the bottom price of 4K Internet TV in hardware, in the construction of high-definition content, popular TV has also launched a 4K area in a timely manner, concentrating on the industry's leading high-definition film source. At the popular television conference, Oriental Pearl announced that it has invested 1.5 billion yuan in copyright since 2016, creating a content matrix with the largest content in the industry, the most complete in each category, the most comprehensive ability, and distinctive advantages. Shi Zhizhuo, vice president of Oriental Pearl, pointed out that the Oriental Pearl’s content strategy will highlight the characteristics of “single broadcast, premier broadcast, and live broadcastâ€. The development of 4K content is of course the direction of the Oriental Pearl.
It is understood that the first batch of online appointments for popular television has opened 20 provinces (municipalities). In the case that the reservation volume continues to soar, it also urgently opened online reservations for the five central cities of Nanchang, Guiyang, Kunming, Hohhot and Baotou.
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