“One Belt, One Road†is expected to “point†more “Foshan Lightingâ€. Focusing on how to nurture the “Silk Road Economic Belt†and “21st Century Maritime Silk Road†(hereinafter referred to as “One Belt, One Roadâ€) lighting market, taking the Thai and Indian markets as examples, it is recommended that Foshan lighting companies can actively participate in the local market with brand strategy. .
Along the state LED lighting products demand blowout <br> <br> data show that in the "area all the way" along the 64 countries, imports from China LED lighting products are mostly showing rapid growth last year.
Judging from the Southeast Asian market, China's LED lighting products exported to Southeast Asia last year were close to 600 million US dollars, an increase of 121% compared with 2013. The region's demand for LED lighting market in China showed explosive growth. In terms of the total amount, China's exports to Southeast Asia accounted for 5.57% of the country's total exports in 2014, which was doubled compared to 2012.
In Thailand, for example, Nikom, president of Thailand World Exhibition Co., Ltd., said that the Thai government is currently promoting the “Road LED Bulb Replacement Program†to promote the local lighting market. Among them, Thailand's LED lighting market in 2014 reached 720 million US dollars, an increase of 12% compared with 2013.
Nikom believes that due to the active promotion of the local government in Thailand and the energy-saving and environmental protection advantages of LED new light sources, the current demand for LED products in the Thai lighting market is very strong. From the current local market trend, he expects LED lighting to occupy 50% of the local lighting market in Thailand this year.
But he said that the domestic LED industry in Thailand is currently weak. “There are not many LED manufacturers in Thailand, and 80% of the local LED lighting products need to be imported.â€
India, which is also a country along the “Belt and Roadâ€, also has a large demand for the LED lighting industry. Hu Weiming, an investigator of the Guangdong Provincial Council for the Promotion of International Trade, said that in recent years, the Indian lighting industry has reached a volume of US$1.8 billion, growing at a rate of 10%-12% per year. Among them, 80% of local lighting products are from China.
Both in Thailand and the Indian market, the two speakers stressed on the same day that the current local market demand is huge, and it is recommended that Foshan lighting companies can consider actively entering.
The organization Foshan Lighting "hold together" sea exhibitors <br> <br> for Foshan lighting companies how to better Nuggets "along the way" of the lighting market, Nikom suggested that in terms of product variety, due to the geographical location of Thailand's sake, Foshan LED lighting companies can consider exporting portable devices such as LED emergency lights and flashlights to the country.
He also said that when companies actively explore the Thai lighting market, they should also pay attention to strengthening brand awareness and getting rid of the vicious circle of low-price marketing.
Like Nikom, Hu Weiming suggested that companies should pay attention to the local “hometown of overseas Chinese†resources when they intervene in overseas markets. He said that Indian businessmen prefer products with high cost performance, and their time concept is not strong. They like the "agent" system. Therefore, they must find agents and enter Indian markets to serve Indians.
In fact, in order to better help Foshan lighting companies to "go to the sea" Nuggets. Tong Quanqing, deputy director of the Foshan Municipal Bureau of Commerce, revealed that in the second half of this year, the relevant departments will also organize Foshan lighting companies to participate in Thailand and India. At that time, they will also provide certain subsidies to eligible enterprises, and encourage enterprises to actively seize them in the form of a group. The “One Belt, One Road†lighting market opportunity.
Along the state LED lighting products demand blowout <br> <br> data show that in the "area all the way" along the 64 countries, imports from China LED lighting products are mostly showing rapid growth last year.
Judging from the Southeast Asian market, China's LED lighting products exported to Southeast Asia last year were close to 600 million US dollars, an increase of 121% compared with 2013. The region's demand for LED lighting market in China showed explosive growth. In terms of the total amount, China's exports to Southeast Asia accounted for 5.57% of the country's total exports in 2014, which was doubled compared to 2012.
In Thailand, for example, Nikom, president of Thailand World Exhibition Co., Ltd., said that the Thai government is currently promoting the “Road LED Bulb Replacement Program†to promote the local lighting market. Among them, Thailand's LED lighting market in 2014 reached 720 million US dollars, an increase of 12% compared with 2013.
Nikom believes that due to the active promotion of the local government in Thailand and the energy-saving and environmental protection advantages of LED new light sources, the current demand for LED products in the Thai lighting market is very strong. From the current local market trend, he expects LED lighting to occupy 50% of the local lighting market in Thailand this year.
But he said that the domestic LED industry in Thailand is currently weak. “There are not many LED manufacturers in Thailand, and 80% of the local LED lighting products need to be imported.â€
India, which is also a country along the “Belt and Roadâ€, also has a large demand for the LED lighting industry. Hu Weiming, an investigator of the Guangdong Provincial Council for the Promotion of International Trade, said that in recent years, the Indian lighting industry has reached a volume of US$1.8 billion, growing at a rate of 10%-12% per year. Among them, 80% of local lighting products are from China.
Both in Thailand and the Indian market, the two speakers stressed on the same day that the current local market demand is huge, and it is recommended that Foshan lighting companies can consider actively entering.
The organization Foshan Lighting "hold together" sea exhibitors <br> <br> for Foshan lighting companies how to better Nuggets "along the way" of the lighting market, Nikom suggested that in terms of product variety, due to the geographical location of Thailand's sake, Foshan LED lighting companies can consider exporting portable devices such as LED emergency lights and flashlights to the country.
He also said that when companies actively explore the Thai lighting market, they should also pay attention to strengthening brand awareness and getting rid of the vicious circle of low-price marketing.
Like Nikom, Hu Weiming suggested that companies should pay attention to the local “hometown of overseas Chinese†resources when they intervene in overseas markets. He said that Indian businessmen prefer products with high cost performance, and their time concept is not strong. They like the "agent" system. Therefore, they must find agents and enter Indian markets to serve Indians.
In fact, in order to better help Foshan lighting companies to "go to the sea" Nuggets. Tong Quanqing, deputy director of the Foshan Municipal Bureau of Commerce, revealed that in the second half of this year, the relevant departments will also organize Foshan lighting companies to participate in Thailand and India. At that time, they will also provide certain subsidies to eligible enterprises, and encourage enterprises to actively seize them in the form of a group. The “One Belt, One Road†lighting market opportunity.
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