Self-made drama on foreign drama blank
"External orders" appear to the website as "the other boots" that have finally come down. As early as 2012, SARFT issued the “Notice on Further Strengthening and Improving the Management of the Introduction and Broadcasting of Overseas Film and TV Dramasâ€. Today, it requires that “the introduction of full-length play seasons should be previewed and replayedâ€, and the number of TV dramas that can be introduced in 2015 is The 30% of the number of domestically produced dramas newly broadcasted in the previous year can be seen as a further refinement of the relevant notice. At the 2015 annual program marketing conference held at the end of major websites, the overseas film and television dramas that were promoted as key highlights in previous years disappeared, indicating that the industry has already made full psychological preparations and content reserves. Young domestic doctors, intern trainees, I am a special soldier, and why is it silent?
The number of domestically produced TV dramas is huge, and it is impossible for a website to “contract.†In addition, there are viewers who appear dark horses. Overseas programs are welcomed by young netizens. Can they be grafted? Tudou, which focuses on young people and builds young people's cultural brands, has chosen to cooperate with Japanese and Korean production companies to control their premiere rights. Tudou invited the hot-drama "Night Night Canteen" to produce a "midnight taxi" which received great acclaim. Therefore, in 2015, there will be a new Sino-Japanese co-production drama "woman's club". Teng Huatao, who has directed "The Lost Love for Thirty-Three Days" and "Dwelling", will shoot "Fauvism School" for Tudou. The slogan is to create "the late-night canteen of flowers". "Theshow Hanxiubang", which Tudou cooperated with Korean TV station sbs, has become the first Chinese and South Korean cooperation multinational music hitting program. "On an interactive live broadcast platform, Chinese fans can vote for the first time and decide that their favorite idols are popular in Korea." Music ranking."
Video site iQiyi released rhetoric: “In 2015, self-made dramas cost more than TV dramas, and the investment in self-made variety shows exceeds that of TV stations.†Offshore crime dramas and fantasy dramas are limited, and self-produced dramas fill in gaps. Next year, the number of iqiyi net dramas will reach 500 episodes, 30 episodes and 15,000 minutes. "Tomb Notes," "Gasket Games," "Mental Psychiat," "Ghost Blows," and "Living Goodbye"... The name of the show is known, and it is inextricably linked to suspense, spidey, and fantasy. "Tomb Notes" invested 5 million yuan per set. Ceo Gong Yu also announced that it will use a 50 million yuan fund to award a good screenplay.
More ferocious advertising marketing behind
Overseas shows have always been the target of advertising for high-end consumer goods such as automobiles. This type of program is less, will it affect advertising revenue? Video sites have long been countermeasures, and Internet users will usher in a more aggressive and pervasive marketing campaign next year.
Alibaba Group recently announced that it has introduced new technologies to support new video marketing models such as Youku's "seeing and buying" and potatoes "playing goods." “Buy as you see†As the name implies, when consumers watch videos such as TV dramas, movies, and animations, they can click on the products that appear in the video to purchase without having to jump out of the viewing environment. And "play goods" gives the merchants the opportunity to self-market, businesses can create their own fun product promotion video, attracting consumers' attention and purchase. You Yawei Group Chief Marketing Officer Dong Yawei said that this move will eventually achieve "screen-shop, content-to-market, and advertising-to-sale."
E-commerce website JD.com sponsored iQiyi's self-made reality show "Falling in Love with Supermodel". In addition to the common brand name and advertising patch, supermodel players dressed in the program are sold in Jingdong, depending on the chain technology. Broadcast throughout the whole time, also achieved "seeing and buying." This form has been summarized by the industry as “content-based productization,†and “transforming high-quality content into products through lifestyle modes, scene orientation, theater types, and packaging and implanting will be the mainstream trend.†â€
The name of wireless router can be separated out of two keywords: wireless and routing. Understand the technical principle behind these two words, you understand the wireless router.
Wireless is also what we often call Wi-Fi. Wireless routers can convert home broadband from wired to wireless signals, and all devices can happily surf the Internet as long as they connect to their own Wi-Fi. In addition, these devices also form a wireless local area network, where local data is exchanged at high speed and is not limited by the bandwidth of home broadband.
For example, many people have smart speakers in their homes that can be used to control various smart appliances. When you say small X small X, turn on the TV, the speaker actually finds the TV through the LAN and sends instructions, and does not need to connect to the Internet; And if you let it broadcast news, you have to get data through the Internet.
The Local Area Network we talked about earlier, also known as the Intranet, is represented by the Local Area Network (LAN) on the router, so the Wi-Fi signal is also called WLAN(Wireless LAN); The Internet we want to access, also known as the extranet, is represented on the router by the WAN(Wide Area Network).
On the Intranet, the IP address of each device is different, which is called a private address. All devices on the Internet share the same public address, which is assigned by broadband operators such as China Telecom Unicom.
The router is the bridge between the Intranet and the external network. The above mentioned IP address translation, packet forwarding, is the router routing function.
In other words, the router is the hub of the home network, and the data of all the devices must be forwarded through it to access each other or reach the external network, which means that one husband is the key and ten thousand men are not open, so the comprehensive router is also called "home gateway".
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