Can Nokia and Motorola Rise Again

Many people think that Nokia and Motorola have become past tense, especially after the latter was acquired by Google, it is almost impossible for the market to be one of the brightest products available. Many people have already lost sight of Motorola's true colors. The former, at least the Lumia series, came out to let the market remember the hard-fought Nokia products. What does 2013 mean for both? Do you have a chance to make a comeback? Different or sink in this?

Will Motorola be euthanized?

After Google acquired Motorola, Motorola basically disappeared from the market. This is very surprising. What is Google’s intention to integrate with Motorola? Is Motorola already abandoned for fear of offending its own alliance? Regrettably, Google has not shown any stance when it comes to Google's inherent allies such as HTC or Samsung. Even if its own map was abandoned by the iPhone, Google is only moving to the App market to seek user approval. In the contest with Apple, Google's attitude was a bit too low.

So expect Google to be almost fantasies about Motorola's ability to have a back-to-back layout. Recently, we also saw that Google will sell Motorola's set-top box business for US$2.35 billion. According to reports, Google sold the set-top box manufacturer Motorola Home to Arris Group, a cable television equipment manufacturer, in cash and stock. After the transaction is completed, Google will receive a 15.7% stake in Arris Group. Since the acquisition of Motorola Mobile, Google has been reforming its loss-making mobile phone business, and it seems that it has little interest in the set-top box business. However, Google said Motorola’s set-top box business is profitable and achieved revenue of US$3.4 billion in the four quarters ended September 30. Another thing worth noting is that current smart TVs, including set-top box business, are also a trend of the future, but Google apparently does not feel that this is a cold issue.

In fact, after Google acquired Motorola Mobile, it has been undergoing integration and reforms. After acquiring Motorola Mobile in August 2012, Google announced that the company will lay off 20% of its employees, about 4,000 employees, and shut down 94 offices worldwide. One-third of. The company also plans to withdraw from the unprofitable market, stop production of low-end equipment, and focus on a few phones, instead of producing dozens of devices simultaneously. Motorola Mobile also suffered major layoffs in the Chinese market, and many outstanding technical employees have become talents captured by Lenovo and other domestic mobile phone manufacturers.

Google’s original interpretation of Motorola’s move was interpreted by Motorola’s huge patent, and in fact proved that this kind of judgment is very correct. Because Google's integration and restructuring of Motorola's mobile is very poor, it is obviously not on the Motorola mobile hardware business. We see that Google has been "lightening" Motorola's move, which can reduce losses. In the fourth quarter of 2011, Motorola’s mobile loss was approximately 80 million U.S. dollars, but in the first three quarters of 2012, losses began to increase dramatically, reaching US$86 million, US$233 million, and US$527 million, respectively. Recently, "Forbes" issued a document saying that adding tax losses and the proceeds from the sale of set-top box business, Google's mobile spending for the acquisition of Motorola will only cost 1.5 billion US dollars.

Since Motorola's move into Google, the product can not continue the original market positioning and development strategy, strategy has always been a major focus of Motorola's mobile recovery, but after the Google acquisition, this recovery has come to an abrupt end. Google’s cutting of Motorola’s mobile-related business is obviously also a plan to “euthanize” Motorola, and it does not rule out continued sales in the future. Of course, the patent Google still wants to stay, because this is the cornerstone of the development of the Android camp.

Will Nokia lose Android?

Many people do not understand why Nokia does not join the Android camp? Including Nokia's own staff are hoping to join the Android camp in order to reverse the current decline of Nokia. In fact, some dealers do not understand this because many users often mention Nokia's products when they screen mobile phones. However, because the Windows Phone 8 system itself is not widely used, some users are discouraged. Some analysts also said that because of Windows Phone and choose Nokia is far less than the users because of Nokia and forced to choose Windows Phone. Obviously, if Nokia chose the Android camp, what does it mean for Nokia?

2012 was a year of sorrow and joy for Nokia. The sale of the headquarters building showed tight cash flow. Lumia 920's sales and RIM's patent settlements also indicated that Nokia's future has certain expectations. Of course, for the Nokia Lumia series, the future development will become critical. How will Microsoft change the entry of Windows Phone 8 in 2013 and what will be the breakthrough of its own application ecosystem and application products? This is very important for Nokia. Moreover, the trend of cooperation between Nokia and China Mobile is also crucial to the recovery of Nokia in the future. Another important point is that the market influence of Nokia's Lumia follow-up products is also very critical, especially the positioning of LTE (4G) will also give users more expectations.

When Nokia chose Microsoft instead of Google, there were many internal factors, because Nokia once used Symbian (Symbian) system to occupy the entire mobile ecosystem, but the ultimate development was disappointed, the Android system bears this change, Nokia is not The willingness to choose Android is also due to his unwillingness to withstand the decline of such failures, and he does not want to be marginalized. With Nokia CEO Elop's own words, "The reason why Nokia chose Microsoft's platform is: Google's Android platform is very competitive, all Google's Android products look and function are very similar. After selecting Google Android platform, Nokia phones will not be able to achieve differentiation. It will trigger a price war; Nokia will easily become a member of many Android OEMs."

Unfortunately, Nokia first chose Intel's Meego but eventually failed. Now hope to use Microsoft Windows Phone body. In the previous Windows Phone system, Nokia suffered from Microsoft's counteroffensive, so that their early Lumia products were out of line. Whether today's Windows Phone 8 system can bring more opportunities to Nokia, 2013 will be critical. In addition, the development in emerging markets is also critical. If Nokia can't show a good side in 2013, then the future will not rule out the fate of Nokia's acquisition.

Recently, we also saw a message: Nokia and Jingdong Mall have become strategic partners and signed a 2 billion yuan 2013 purchase agreement. According to reports, the cooperation content between JD.com and Nokia is the direct supply cooperation of the entire product platform. JD.com and Nokia’s direct sales stores and Nokia’s authorized stores have become the parallel channels. In addition, Nokia launched two new models Nokia 2050 and Nokia 920 are all started by Jingdong Mall, of which Nokia 2050 will only be available on the Internet channel. Perhaps the Chinese market in 2013 will become a life-saving straw for Nokia.