Spreadtrum and Hisense launch the world's first TD-SCDMA thousand yuan mobile phone supporting CMMB digital TV
Shanghai, January 11, 2010-Spreadtrum CommunicaTIons, Inc. (hereinafter referred to as "Spreadtrum", Nasdaq Stock Exchange code: SPRD) and Qingdao Hisense Communication Co., Ltd. (which is the world's leading A subsidiary of Hisense Group, a flat-screen TV, household appliances and mobile communications provider, hereinafter referred to as "Hisense Communication") jointly launched the world's first TD-SCDMA feature phone with a retail price of less than 1,000 yuan that supports CMMB digital TV functions-Hisense N51, at the same time, this mobile phone is also the only TD-SCDMA mobile phone product under RMB 1,000 in China Mobile's "TD-SCDMA terminal special incentive fund joint research and development project" that supports the CMMB mobile TV function. With the increasing demand for 3G mobile phones in the Chinese market, the listing of Hisense N51 will not only greatly accelerate the application of the TD-SCDMA platform, but also further enrich TD-SCDMA terminal products and services.
Hisense N51 mobile phone is a product of deep technical cooperation between Spreadtrum and Hisense. Ms. Yang Wenlin, executive deputy general manager of Hisense Communications, said: "The cooperation between Hisense and Spreadtrum has a long history. In cooperation with Spreadtrum, we successfully won the" Thousand Yuan 3G Mobile Phone "project of China Mobile's" TD-SCDMA Terminal Special Incentive Joint R & D Project " Through 6 months of joint efforts and Spreadtrum ’s highly competitive TD-SCDMA and CMMB solutions, we launched Hisense N51. Spreadtrum ’s technical team with good localized technical support and fast customer service response not only greatly shortened Hisense N51's time to market also ensures Hisense's TD-SCDMA product's competitiveness in the 3G mobile phone market. Hisense has always been at the forefront of the development of the TD-SCDMA industry. At present, China Mobile has completed the construction of the national network and invested huge resources to support The development of terminal products, especially cost-effective G3 mobile phones, coupled with China Mobile ’s stable and large customer base and mature terminal operation experience, I believe that China ’s TD user development will show explosive growth in 2010, and our cooperation with Spreadtrum will also be a new one Steps. "
Dr. Li Liyou, President and CEO of Spreadtrum Communications, said: "We are very pleased to work with Hisense Communications to develop low-cost TD-SCDMA mobile phone products for the Chinese 3G market. Hisense Communications has deep R & D accumulation and leading technology, and has been working with Spreadtrum Maintain a close partnership. The highly integrated TD-SCDMA / HSDPA / GSM / GPRS / EDGE baseband chip SC8800H and RF chip QS3200 provided by Spreadtrum effectively reduce the development and manufacturing costs of Hisense communications products, so Hisense Communications can Aiming at China's 3G market, we launched a mobile phone terminal with excellent cost performance like Hisense N51 to meet the needs of users. Spreadtrum's CMMB mobile TV chip SC6600V provides Hisense N51 with vast product application space. It is worth mentioning that Hisense N51 is also the only one in the world. A thousand yuan TD-SCDMA mobile phone that supports the CMMB function. "
Dr. Dong Xiaojian, Chief Scientist of Spreadtrum Communications Co., Ltd., also said: "During the implementation of the 'TD-SCDMA terminal special incentive fund joint R & D project' supported by China Mobile, Spreadtrum and mobile terminal manufacturers have always maintained close cooperation. Under the guidance of China Mobile , We have jointly tackled and achieved the set goal. This time Hisense N51 product successfully passed the test of China Mobile, marking Spreadtrum's huge achievements in mobile phone platform, TD-SCDMA / GSM wireless performance, 2 / 3G interoperability and stability The leap and excellent results also fully prove that Spreadtrum's TD-SDMA solution is already at the industry leading level in performance and maturity. "
About Hisense N51:
Hisense N51 uses Spreadtrum's highly integrated baseband chip SC8800H, radio frequency chip QS3200, CMMB chip SC6600V, this mobile phone product supports TD-SCDMA / HSDPA / GSM / GPRS / EDGE and mobile TV functions. The Hisense N51's mobile phone is only 13.3mm thick, with a slim and compact design, a 2.4-inch screen, and a 2MP high-definition camera. At the same time, Hisense N51 supports TD-SCDMA / HSDPA high-speed data service, TD-SCDMA / GSM dual mode, you can quickly access the Internet through WWW, WAP, browser, and built-in Fetion, music player, mobile securities, mobile maps, MMS, DM , PIM and other mobile wonderful services. The highest downstream rate of Hisense N51 can reach 1.6Mbps, and the highest upstream rate can reach 384Kbps; in terms of CMMB mobile phone digital TV function, Hisense N51 TV broadcast and communication signals can be received and sent at the same time, without interference with each other, to the greatest extent to ensure the most Excellent TD-SCDMA mobile phone digital TV service experience.
About CMMB:
CMMB is the abbreviation of English China Mobile MulTImedia BroadcasTIng (China Mobile Digital Multimedia Broadcasting).
About Hisense Communications:
Hisense Communication was established in 2001. As the core industry segment of Hisense Group, it is based on the development, production, sales and service of mobile communication terminal products. It aims to provide customers with high-quality mobile terminal products and services. The product line has covered TD-SCDMA , GSM, EVDO, CDMA and dedicated digital trunks and other mobile terminals.
Hisense Communication has a domestic first-class high-quality R & D team, has built an advanced and perfect mobile terminal R & D test environment and quality inspection equipment, has a national-level multimedia technology R & D center and a 30,000 square meter mobile terminal production base, established A unified user service center and service system, a sound national marketing system, nearly 1,000 marketing employees and 30 provincial offices continue to provide consumers with high-quality and convenient product experiences.
Pursue research and development depth, establish product advantages, ensure product quality, and win both domestic and foreign markets. Qingdao Hisense Communication Co., Ltd. will continue to adhere to the business philosophy of "technology, innovation, integrity, and efficiency", strive to become a world-class mobile terminal product manufacturing base, and contribute to the development of the national communications industry.
About Spreadtrum Communications Limited:
Spreadtrum Communications Limited ("Spreadtrum") is committed to the development of core chips, special software and reference design platforms for wireless communication and multimedia terminals, providing terminal manufacturers and other links in the industry chain with high integration, high stability, and powerful Product and diversified product options. Spreadtrum provides wireless communication terminal manufacturers with a full range of technical solutions, including a new generation of dedicated baseband chips, multimedia chips, radio frequency chips, protocol software, and software application platforms.
Forward-looking statements disclaimer:
This press release contains "forward-looking statements" under the "safe harbor" provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, the following: statements about the increasing demand for 3G mobile phones in the Chinese market; the statement that the listing of Hisense N51 accelerates the application of the TD-SCDMA platform and the rich role of TD-SCDMA terminal products and services ; Spreadtrum ’s support and services ensure that Hisense ’s TD-SCDMA products are competitive in the 3G mobile phone market; Hisense N51 can meet user needs and guarantee the TD-SCDMA mobile phone digital TV business experience to the greatest extent; Hisense has been walking in TD- SCDMA industry is at the forefront and believes that in 2010 China's TD users will show explosive growth and cooperation with Spreadtrum will also reach a new level; Spreadtrum TD-SCDMA / HSDPA / GSM / GPRS / EDGE baseband chip SC8800H and RF chip The statement that QS3200 has effectively reduced the development cost and manufacturing cost of Hisense products; Spreadtrum CMMB mobile TV chip provides a statement that Hisense N51 has a vast product application space; Hisense N51 successfully passed the test marks Spreadtrum on the mobile phone platform, TD-SCDMA / GSM A statement that achieved a huge leap in wireless performance, 2 / 3G interoperability, and stability; and Spreadtrum ’s TD-SCDMA solution The performance and maturity has been leading the industry in the statement. These statements are forward-looking in nature, and their accuracy may be affected by risks and uncertainties, which may cause actual results and market trends to differ materially from those expressed or implied by this forward-looking statement for various reasons. . Potential risks and uncertainties include, but are not limited to, the following: the increase in the commercial rate of TD-SCDMA technology; the market acceptance of TD-SCDMA low-cost mobile phones; the continued competitive pressure in the semiconductor industry and the impact of this pressure on prices; Continued weak demand in the industry and its impact on company revenue; unpredictable changes in technology and mobile phone consumer demand; the status and any changes in the technology partnership between Spreadtrum and Hisense; the status and Any changes; the ability of Spreadtrum and Hisense to successfully complete China Mobile's "TD-SCDMA terminal special incentive fund joint R & D project"; and changes in China's political, economic, legal, and social conditions. For more similar risks, uncertainties and other factors, please refer to the information listed in Spreadtrum ’s report to the US Securities and Exchange Commission, including Form 20-F filed on June 30, 2009, especially "Risk factors" and "Management's discussion and analysis of financial status and operating performance", as well as other documents Spreadtrum reports to the US Securities and Exchange Commission from time to time, including documents submitted on Form 6-K. Spreadtrum is under no obligation to update this forward-looking statement. This forward-looking statement applies only to the date of this press release.
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