If the user's selection of a car is regarded as a love, then the delivery of the car is a wedding.
For most booking users of new car companies, the warm scene of car pickup and delivery can only be imagined. Due to the frequent skipping of tickets delivered by car companies, reservation users are caught in uneasy waiting.
These prospective car owners have repeatedly compared before booking, and if they have missed the booking after booking, they are still excited in their anxiety, and there is a hint of helplessness in anticipation. With the expiration of the new energy vehicle indicators, their anxiety is increasing day by day.
The birthplace of subscribers with reservations has changed from "Buddha" to "Magic". The owner of the Weilai ES8 from Changshu, Jiangsu, couldn't wait to get "waves" after picking up the car, until he "sicked into motion sickness". Afterwards, the owner apologized to the staff of Weilai Automobile, saying that he was not suitable for buying a future car (Note: After paying the deposit, wait for a while before picking up the car).
The car owner ridiculed himself that if there are two users who are anxious like him, the sales consultant will definitely collapse. There are many users who are anxious to mention the car like this car owner.
The prospective car owners have a sense of humor, but under their humorous appearance, they can't mention the helplessness and anxiety of the car.
With the genes of the Internet, the new generation of carmakers are better at marketing than their predecessors. Not long ago, Li Bin, Chairman of Weilai Automobile, and He Xiaopeng, Chairman of Xiaopeng Automobile, made a bet on whether Weilai could deliver 10,000 vehicles in 2018: If one party loses, they will give the other one a product of their own.
This entertaining gambling game, while urging car companies to speed up production, also adds a bit of humor to the serious topic of new car delivery.
Weimar Motors was affected by the spontaneous combustion incident of Gushen battery, which caused many users to unsubscribe. And the industry benchmark Tesla, because of the difficulty in producing Model 3, the user returned more than 100,000 orders. In the period before mass delivery, the relationship between new car companies and their intended users is quite fragile and fragile.
The person who ordered the car waited for delivery, and the person who built the car waited for the test.
AnxietyIn a reservation user group of Xiaopeng Motors Beijing, a faint smell of anxiety can be smelled in the active atmosphere.
In the group, many new energy vehicle indicators will expire at the end of December this year, and those that expire in October are about to burn to the eyebrows. Whether it can be delivered, when it can be delivered, whether it can be delivered in advance, and other issues are discussed in the group every day.
The owner of the group Wang Min (pseudonym) is the administrative director of a Beijing electric power company. She originally established the Xiaopeng car owner group to be able to communicate and interact with other car owners and to "exchange what is needed" in terms of information. However, there are also staff from Xiaopeng Motors in the group, who will release the latest news in time to answer the questions of booking users.
However, Xiaopeng’s staff is rigorous, and it is difficult for booking users to get information from them that has not been officially confirmed, even if the user "extorts a confession" to no avail.
"We just want to know some internal news about Xiaopeng G3, and stabilize our emotions. After all, we put 10,000 yuan in, and we didn't get anything! We have been waiting for 4 months, you know how to survive these 4 months Did you come here?" Wang Min pours bitterness to the editor.
Wang Min lives in Zhongguancun, his company is in Gaobeidian, and he travels about 60 kilometers a day. The battery life of ordinary electric cars on the market is more than sufficient. However, Wang Min is an outdoor sports enthusiast. He likes to go to the suburbs with friends on weekends or holidays, and is a little more anxious about the battery life of electric vehicles than ordinary people.
In Wang Min's view, the 330km battery life of Xiaopeng G3 is a bit "below the mainstream level", and she still looks forward to surprises when she picks up the car.
The picture shows the Xiaopeng G3 products exhibited at the GMIC conference
Before deciding on Xiaopeng, Wang Min made a comparison.
A friend who works in a company under Bitauto recommended the Weilai ES8 to her very early, revealing that the car "the material used is worth its price." However, this car, priced at more than 400,000 RMB, is still beyond her budget. Moreover, her love for cars is not as strong as that of men. Driving a 7-seater SUV on the way to and from get off work, the novice female driver felt pressured.
It is worth mentioning that Wang Min is the "reverter" of Weimar EX5. Since the Weimar EX5 conference preceded the Xiaopeng G3, Wang Min, like most people, first ordered Weimar with low price and long battery life, and used Weimar and Xiaopeng as alternatives at the same time.
"I am a novice and rely on the automatic parking function. Later I discovered that the Weimar EX5 is only a pure electric car. It has a little more interaction than traditional electric cars and is far from intelligence. Xiaopeng's automatic parking function is more practical, although The front of the car is not so beautiful." Wang Min told Lieyun.com.
Not long ago, spy photos of Weilai ES6 circulated on the Internet. This 5-seater pure electric SUV is affordable and is expected to be officially released on December 16. Upon seeing this news, Wang Min "has a loss in his heart, and he is still a bit entangled in his heart."
Wang Min revealed that many of the cars currently delivered by Weilai are locked in software. Because of these factors, car friends are also worried about the delivery status of Xiaopeng. Fortunately, Xiaopeng has set aside time for debugging and verification of the first two cars, which makes her feel at ease.
Since Weimar will deliver the vehicle at the end of September, Xiaopeng users whose targets expire in October may also switch to Weimar. This is a more realistic consideration for users. After all, the "arm" of feelings is not the "thigh" of the license plate policy.
Another NIO ES8 reservation user used his own strengths and drew a cartoon to laugh at himself, to the effect that "most of the people who are waiting to pick up the car will not be with the individual who has already mentioned the car." Other riders left messages saying, "It fully interprets the'chat stop when will the car be delivered'", "The name of the comic can be called'Oh Mika' or'Little wait'", "Every day shows the car with cars in the group, good His Buddhist mentality is gone", "Not to mention that the car is really going to become a'Godzilla'".
Zhou Zhou's (pseudonym) husband ordered a Weilai ES8 for himself. After paying the deposit, Zhou Zhou began to wait indefinitely. She opened the Weilai APP over and over again to find the latest progress of Weilai's daily car building. She confessed that this kind of waiting felt like a long night.
Buddhism, Taoism, enthusiastsThe mentality of reservation users waiting for delivery is much like people's mentality of waiting in line.
The research on the psychology of waiting in line can be traced back to 1955. David Maister put forward several principles of the psychology of customer waiting in 1984, which are widely recognized. These include:
1. Anxiety makes waiting look longer than it actually is;
2. Uncertain waiting is longer than known, limited waiting time;
3. Waiting without reason is longer than waiting with reason;
4. The higher the value of the service, the longer people are willing to wait.
NIO has applied these principles quite freely. When the delivery of bounced tickets repeatedly, Li Bin mingle with the booked user, "Buddha waiting for the bus" is like a sedative, alleviating the anxiety of the riders.
Li Bin promises a small goal at each stage, giving the reservation user certainty, and letting the user know what to wait for at each stage. Therefore, although the number of deliveries was not as good as expected, the waiting process of Weilai users was not so uneasy, and many users showed that "Buddha is waiting for the car".
Weilai riders "Buddha" waiting for the car
NIO's strategy is to be the world's first user company, focusing on serving users. In NIO House, the service is full of quality, and every user is treated as a VIP, friend, and family member. When dealing with Wei Lai, the whole process will be followed by professional photographers, and the delivery of the car is also full of ritual.
People are vanity animals. It is human nature to be respected, understood, and treated preferentially. The beloved NIO users have a sense of pride in their identity.
In fact, Weilai ES8 is just a carrier for Weilai to interact with users. Now that it has been connected with users, whether the car will be delivered is not an urgent matter.
Lao Wang (pseudonym) is an entrepreneur in the music industry, working in Shanghai, and a subscriber of Weilai ES8. Due to the nature of his work, he "watches the field every day and cares most about the experience", but he failed to find the flaws in NIO's service. Lao Wang claims to be a "road car owner" and doesn't care when he can pick up the car, because his biggest needs have been met, and the car is just a bonus.
Afu (a pseudonym) from Xiamen is a successful career. Two boys have grown up. The Mercedes-Benz e-series at home is no longer enough, so Afu became the owner of the Weilai ES8 No. 790. Ah Fu also claims to be a more Buddhist car owner. He will try his best to participate in activities organized by Weilai Automobile. He does not urge Fellow (Note: Fellow is a position similar to a sales consultant set by Weilai Automobile), nor does he himself. Anxious. Ah Fu's test drive was arranged at night. He didn't feel much about the test drive. He felt dizzy when he accelerated to 100 kilometers. But one detail left the deepest impression on him-when the adult test drive, the little sister of NOI accompany his children to have fun.
Another Buddhist car owner is Sharonbas (pseudonym), a reservation user of Xiaopeng G3. Sharonbas is an electronic product enthusiast, Xiaomi, Apple, Hammer, etc., every time a new product is launched, "experience first and then fast". When the tuyere of the intelligent networked car arrived, Sanon Bass also began to come into contact with the intelligent networked car-the super electronic product in his eyes.
Sanombos already has fuel vehicles, and ordering new energy vehicles is for experience. He believes that if you book a car and hope to have it and experience it as soon as possible, it will definitely be uncomfortable for delayed delivery. But if the company solves a problem in order to make the car safer and better quality, he can understand that it takes longer than expected.
This buddhist electronics enthusiast also has his own set of "theories" on car selection.
"Both Tesla and domestic brands are in the initial stage of exploration. Since the users who buy the car are'guinea pigs', why not spend the right money?" Sharonbas told Lieyun.com.
Therefore, for the deficiencies of some new brands, Sharonbas is also very rational: "Spend 200,000 yuan to demand the quality of Rolls-Royce? This is not too objective. Buying a car with a subsidy of more than 100,000 yuan requires too much Duo itself is irrational."
Sharonbas is an old driver who drives a lot and changes cars. Many friends will ask him for their opinions when buying a car, and his principle is: cars under 200,000 and over 2 million do not need to be recommended.
"If you can buy anything below 200,000, you can buy whichever you can afford; if you buy more than 2 million, you can buy whichever you like," Sharon explained. "In these two ranges, there is no price-performance ratio."
Prospective car owner was kicked out of the groupThe factors affecting car booking are more complicated than imagined.
Han Bin (pseudonym) is the business director of a real estate company in Beijing. Since Beijing implemented lottery to buy a car, in order to win the license plate, the three members of the family went to battle, and they have not been able to win the lottery for six years.
As a last resort, in 2017, he replaced the fuel vehicle indicator with a new energy source, and was lucky to get the number plate indicator at the end of December of that year. But what made Han Bin angry is that the indicator is valid for only one year and will be withdrawn if he does not buy a car within one year.
After getting the indicators for new energy vehicles, Han Bin began his car selection. Models, configurations, prices, and services were all within the scope of consideration. Soon, he watched Dengshi, Weilai, Weimar and other brands.
Han Bin's home is in Dongdan, and it is only ten minutes' walk from the Weilai User Center in Oriental Plaza. At the beginning of 2018, Han Bin and his wife visited the Weilai store together. The sales staff of Weilai Automobile asked them to pay 5,000 yuan for a small order first, and then pay 50,000 yuan for a large order after the Spring Festival. Han Bin's wife thinks Weilai ES8 is good, "almost booked, but in the end it was not booked", and he insisted not to hand it over.
In Han Bin's view, what ordinary people need is a car that can be bought and used happily. Weilai Auto pays too much attention to publicity and marketing, and its products are not grounded.
Han Bin went to the Singularity showroom and felt that the car was not bad, but “the staff didn’t respond to the people who came in. They just wanted to see it, they just left, no one would take care of it.†Han Bin felt that as a prospective customer, he suffered. Left out in the cold. Han Bin complained that Weilai’s sales were too enthusiastic, and Singularity was too low-key, which was unbearable.
On the eve of the 2018 Beijing Auto Show, the Weimar Motors launch conference presented a low-cost killer, breaking through the industry's "200,000-up" smart electric vehicle price bottom line, causing a sensation in the industry.
"The price of Weimar was shocking. At that time, I was socializing outside, and I was anxious when I couldn't watch the live broadcast. Fortunately, when Weimar's official website started booking at 10 o'clock, I paid 3000 yuan as soon as possible." Han Bin told the editor. .
Weimar Motors' first production car EX5 officially released
After paying the deposit, Han Bin was drawn into the Weimar National Rider Group, a WeChat group formed by Weimar's official operators and Weimar booking users. Over time, Han Bin found that the personnel were complicated. Many of them were not real book owners or pure riders, but "people who have a certain interest in Weimar are bewitched, like a rhythmic navy." No doubts and criticisms are allowed.
After Han Bin saw the prototype car at the auto show, he reflected in the group of problems such as the small rear space and uneven body paint. He did not expect to be besieged by a crowd. After booking Weimar in April, there was a long period of silence. There was no news from Weimar and Xiaopeng. The industry is very quiet. Everyone is looking forward to some news every day, but there is no news.
Han Bin was more worried, and asked why there was no news about the progress of building the car, and was immediately replied by Weimar fans.
"My experience is not an exception. Others questioned and led to the siege. You can't say something about Weimar’s in the group.†Han Bin didn’t understand the behavior of Weimar’s riders. “They may also be true fans, but my family also has them. I am also rational about petrol trucks. There is no perfect car. If there are advantages, there are always disadvantages. Weimar is a new car company. I think reasonable doubts are not harmful to Weimar. Questions are normal, but many people Call me a'car black'."
After staying in it for two months, after a series of incidents, Han Bin was a little disappointed with the brand.
Han Bin hesitated to think about whether to retreat or not to retreat. He thinks that 3,000 yuan is not a lot, and there is no need to return it. There is still hope that the car is good for a test drive in the future, so you can buy it. If you unsubscribe due to the rhythm of the navy, and you miss a good car, it will be a pity.
When he was indecisive, he asked in the group how to unsubscribe, and the group owner immediately kicked him out of the group.
"I unsubscribed from Weimar is not the reason for the car, it is purely because of Weimar fans." After being kicked out of Weimar's prospective car owners group, Han Bin could no longer bear the narrow and extreme atmosphere, and immediately cancelled the Weimar order. .
"We are not the same as the fans of Weimar. Their culture is too narrow. I didn't like Xiaopeng at first, and then I ordered Xiaopeng." Han Bin believes that Weimar is still a traditional car company at its core. The emphasis on product manufacturing is praised, but it is far from the inclusive and free culture of Internet car companies.
When young people become a force that cannot be ignored in the automotive consumer market, the rejection and shielding of dissent will hurt users as well as car companies themselves.
But after ordering Xiaopeng, Han Bin was still a little nervous.
"Xiaopeng was delivered at the end of the year, but I didn't pack a ticket to say how many vehicles I would be able to deliver. I always feel unsure." Since the new car company delivered the car and bounced the tickets continuously, Han Bin's heart was lost, and he became more and more uneasy. , The one-year validity period of the number plate index will soon pass.
New car companies will die of products?For a long time, the financing ability of a new car company is often regarded as its ability to build barriers to competition, and as a reference standard for evaluating the development potential of the company.
Gu Feng, co-founder and CEO of AIWAYS, said bluntly that cars are not piled up with money, and new car companies will not die of funds, but of products.
Gu Feng's view of the new forces in car building is like a clear stream. The daughter-in-law always wants to see her in-laws, and the best stories will eventually come to fruition. The financing wars set off by the new car-building forces are just the prelude to the arduous war of car-building. The real fight will begin with the mass production and delivery of cars.
In July 2017, Musk said that Model 3 received more than 500,000 orders and formulated a "hell-style" mass production plan: August 2017, 100 vehicles will be produced; September 2017, 1500 vehicles will be produced; December 2017 Before this month, the goal of producing 20,000 vehicles a month should be achieved.
As a benchmark in the electric vehicle industry, after nearly a year of struggle, Tesla has not yet shaken off the Model 3 mass production dilemma, and even fell into "structural bankruptcy." On the evening of August 21st, US Eastern Time, according to foreign media reports, Tesla's internal data showed that Tesla reached its key production target in the last week of June, but more than 4,300 of the 5,000 Model 3 vehicles produced in a single week need to be reworked.
Recently, Tesla’s head Musk’s physical and mental state are on the verge of collapse, and Tesla’s board of directors is even preparing to remove Musk from his position and replace it with a new CEO.
Large-scale mass production of new car companies is not easy.
According to Xiang Yu (a pseudonym), an expert in intelligent and connected car products, it is not a small challenge for NIO to deliver 10,000 vehicles before the end of the year. Xiang Yu believes that Jianghuai, the Weilai foundry, lacks the manufacturing experience of the Weilai ES8 all-aluminum body structure, so there will be some difficulties in the initial stage. At the level of the entire company structure of NIO, many executives have no technical background. In the process of building cars, they need to work harder on quality.
Xiaopeng Motors plans to deliver by the end of the year, but has not promised the scale of delivery; Weimar will start delivering at the end of September, and the delivery results can only be questioned first.
This is true for the front-end new car companies, and the challenges faced by other new entrants will be even greater. In addition, after delivery, auto companies will also face greater challenges in terms of follow-up development funds, product quality control, differentiated competition, and after-sales service capabilities.
For users, delivery is the beginning of the transaction, and also the beginning of the car company's fulfillment of its promises.
From the survey on the user side, we can see people's attitudes towards new car startups: affirmation of innovation, anxiety about delivery, and understanding and tolerance for delayed delivery.
But this tolerance is not without limits.
Blade Fuse is a kind of current fuse, when the circuit current exceeds the fuse rated current of 2 times in a few seconds when the fuse will play the role of circuit protection. Widely used in equipment circuit protection standard for foreign and domestic automobiles and trucks. Readily identifiable and easily replaced, this fuse can be specified for a variety of low voltage electronic Applications.
Harness Component
Dongguan YAC Electric Co,. LTD. , https://www.yacentercns.com