Since the beginning of 2016, the domestic television industry has been vaguely aware of a slight chill. Originally, it gradually began to decline. In 2015, the addition of a large number of Internet brands made the competition more intense. At the same time, the low-cost storms brought about swept the entire TV market. After the Spring Festival, the Internet TV brand brought the 65-inch 4K smart TV to a price of less than 4K, which was extremely brutal. At the same time, LeTV declared that the "hardware-free era" has arrived. For traditional TV manufacturers who rely on hardware to make profits, the new year will face severe challenges. How can this game continue to play?
Exaggerated! How about making a TV?
After experiencing the baptism of the industry price war in 2015, it was difficult to hide the fact that television manufacturers were in awkward situations. The price war was actually forced by the situation. On March 28, TCL Multimedia released its performance report as of December 31 last year. The world’s third-largest TV company, its 2015 total revenue increased slightly by 3.08% year-on-year to 27.384 billion yuan; net profit attributable to parent company was RMB 25 billion, a year-on-year decrease of 86.8%, and TCL TV sales totaled 17.378 million units. , a slight increase of 3.8%. According to many data provided by the financial report, a rough estimate of the profit of each TV is only one more!
Although this is an exaggeration, it is not accurate, but it is enough to show that TV makers who rely solely on hardware for profit have already faced great challenges in profitability. The television industry has undergone tremendous changes. Once traditional TV sets lose money, investors cannot tolerate them. However, the hype and continuous investment of Internet companies are like a bottomless pit. The external reaction is very good. It shows infinite vitality. Xiaomi is a living person. example.
TCL's performance in the traditional TV brands is still good, but still so, other manufacturers will certainly not be much better. Changhong, one of the six major TV manufacturers in China, expects to record a huge loss in 2015. As for Konka, its management, especially the domestic color TV business, has experienced frequent changes in management in recent years. This has led to cohesiveness, employee morale, and product planning. Strategy and operating efficiency have brought greater impact.
The price war has become more intense with the addition of Internet TV brands. Unlike traditional TV manufacturers, which rely mainly on hardware for profit, and Internet TV brands with “ecoâ€, which weakens the hardware, LeTV’s “Ecological 414 Hardware Free Day†has become more and more intense. The price of television products is even more brutal. LeTV’s financial report shows that “Super-TV with content that makes money and hardware does not make money†has successfully completed its sales target. According to previous projections of the media, according to this model, LeTV would lose an average of 400 yuan for each TV sold, which of course is mainly for the hardware part.
Summary: Internet TV companies are putting tremendous pressure on traditional TV makers in suicide-like price wars, and traditional TV makers that rely on hardware for profit have been forced to transition. It is of course a good thing for consumers to reduce the price of a product, but from a long-term point of view, the price war is at the expense of quality and service. Television cannot become a fast-moving consumer product like electronics. In this sense, the price war is not. It must be a good thing.
Exploration of domestic TV
For decades, the TV industry as an industry that has risen earlier in the country has been baptized with wind and rain. Old and new brands have alternated, and brands that once became popular have gradually been eliminated. Nowadays, the TV industry is facing a crisis of small profits. Major home appliances manufacturers are actively seeking changes to improve the status quo.
High-end development
Domestic TV brands have succeeded in squeezing the Japanese and South Korean brands firmly occupying the top few in the domestic market, but discerning people will find that domestic TV brands only rely on the advantage of cost-effectiveness to occupy the low-end market, and the high-end product market is still the advantage of Japanese and Korean brands. , and it happens that the high-end market value has unlimited potential.
Domestic manufacturers such as Skyworth, TCL, and Hisense have long been aware of this problem. Their product lines are gradually shifting from low-end to high-end markets. Of course, they still have to retain the advantage of the low-end market. Otherwise, they will not be pleased until the last two. The most embarrassing. Between the ordinary consumers' understanding, the cost-performance advantage (or low price) of domestically-produced TV products has become deeply rooted in people's minds, and it is indeed difficult for people to receive the price of positioning high-end products. Moreover, Samsung and LG, which are more powerful in the brand effect, are directly faced with. , Sony and other international brands compete. High-end development of this road, the domestic TV manufacturers also need to work harder, technical strength, quality service is the key.
International development
In addition to the high-end products to enhance the brand's competitiveness, internationalization is also being pursued by domestic TV manufacturers. In recent years, the situation in the domestic TV market has become more severe. The ever-increasing price war has further consumed the market. The domestic TV market has entered the stock period, and large numbers of emerging market countries and regions such as Southeast Asia, Latin America, the Middle East, and Africa are still at high speed. The growing environment. This is a great opportunity for domestic TV manufacturers.
Internet transformation
Affected by the huge impact of Internet TV, the traditional TV manufacturers' lack of resources on content resources alone cannot show greater competitiveness. The advantage of smart TVs over traditional TVs is the richness of resources, which happens to be the biggest advantage of Internet companies. LeTV, Storm, Popular and other brands are focusing on eco-TV, strongly promoting software advantages, and not paying enough attention to hardware. This is certainly not a long-term development plan.
The transformation of the Internet is already the only way for traditional TV manufacturers. In order to cope with the impact of Internet TV, Cool Open as an internet sub-brand of Skyworth has successfully established a foothold in the Internet brand, and dual-brand development is a transformation method of Skyworth. In contrast, TCL chose to cooperate with the fiery LeTV today and share the advantages of both parties. The author supports this approach more. There is no permanent enemy but only permanent friends. Cooperation will maximize the advantages of both parties.
Summing up: In the future, not only traditional TV manufacturers that rely on hardware alone, but also Internet companies that have superior content resources can continue to be active in the TV industry. The two-way development of hardware and resources is the long-term solution. After all, hardware and resources have almost the same importance for smart TVs. At this critical moment, ignoring any point will probably determine your destiny. At the same time, for TV manufacturers, the exploration of the high-end market cannot be delayed. The formation of a rich product structure is also conducive to international development. The TV industry is not optimistic about the situation is only relative, and the vision is to go further to see more hope.
A manual pulse generator (MPG) is a device normally associated with computer numerically controlled machinery or other devices involved in positioning. It usually consists of a rotating knob that generates electrical pulses that are sent to an equipment controller. The controller will then move the piece of equipment a predetermined distance for each pulse.
The CNC handheld controller MPG Pendant with x1, x10, x100 selectable. It is equipped with our popular machined MPG unit, 4,5,6 axis and scale selector, emergency stop and reset button.
Manual Pulse Generator,Handwheel MPG CNC,Electric Pulse Generator,Signal Pulse Generator
Jilin Lander Intelligent Technology Co., Ltd , https://www.jilinlandermotor.com