2014 kitchen competition

In recent years, as the kitchen appliance industry continues to grow, many brands and companies are competing for the leading position in the industry. For such a fiercely competitive market, it is self-evident that it does not advance. In the past year, whoever had the market share split most of them, what other companies have become overwhelmed and have disappeared after the “big wave”?

With the introduction of the energy conservation leader system, energy-saving and environmental-friendly kitchen appliances dominated the market, and domestic domestic brands were favored by more consumers. According to analysis data of Zhongkang 2014 kitchen appliances industry, 2014 sales of international brand hoods accounted for approximately With 10% of domestic brand sales, it can be seen that domestic kitchen electric products already have sufficient market competitiveness.

In 2014, sales of range hoods competed, and bosses took a leading position. According to the Yikang survey, the domestic sales and sales of range hoods accounted for about 90% of the market share from January to September 2014. Among them, the boss, Fangtai, The United States and Vantage are the biggest winners. In terms of market sales, the boss and Fangtai shared about 50% of the sales of range hood products. In terms of sales volume, the two leading companies also received 16.19% and 13.63% of market sales, respectively.

In recent years, energy-saving policies have been continuously recommended, and the range hood industry has gradually shifted to energy-saving and high-efficiency. Coupled with people's attention to the kitchen environment and their own health, large suction range hoods become a category of products in the range hood market. At the same time, it is also used as an important indicator to test the quality of hoods. When referring to the big suction, it naturally mentions the boss hood. In 2008, the boss first introduced a large suction hood, which led other companies in the industry to follow suit. Today, the boss range hood still holds 56.60% of the market share, and sits firmly in the top spot of the big suction market.

Cai Ying, deputy director of the Information Resource Development Department of the National Information Center, made an analysis of the 2014 range hood market. Among the top 10 brands in the 2014 high-end products, sales accounted for 49.75% of the bosses, ranking first in the industry. one. Among them, the European-style range hoods accounted for 44.86% of the overall market, side suction range hoods accounted for 38.68%, it can be seen, because the European range hood is still the mainstream of the market, product status can not be overlooked. In the ranking of European-style range hoods, the well-known brands such as the boss, Fang Tai, Vantage, etc. have performed well.

The market demand for energy-saving and environmental-friendly household appliances in the kitchen has steadily increased. How is the performance of the other two large-scale kitchen electric gas stoves and disinfecting cabinets? Gas stoves and range hoods are the two most important types of kitchen appliances in the kitchen. Energy-saving, high-efficiency, and high-power gas stoves have become the mainstream of the market. According to the investigation, the sales of gas stove products in 2014 reached 2,922,699 units, and the retail sales amounted to 3,733,177 million, which has a large market potential. In the market share of gas stoves, the boss, Fang Tai and other kitchen and electricity companies in the gas stove market to play a greater advantage.

With the continuous improvement of people's living standards, while paying attention to physical health, the requirements for health conditions are getting higher and higher. In 2014, the sales of kitchen sterilizers also had a relatively high upward trend. In the sales of disinfecting cabinets, Kangbao, the boss and Fangtai occupied the majority of the industry's sales, respectively 163,439 units and 53,321 units, showing that the domestic market demand is very impressive, in the coming year the household kitchen disinfection cabinet will have better which performed.