Why millet laser projection 9999 yuan is too cheap

On June 28, Xiaomi released Mijia Laser TV. Xiao Bian was very interested in laser projection during this time. So when he learned about the 9999 laser projection, he was really excited. The price of millet has always taken the civilian route. This civilian route refers to what others have, I have, but the same configuration, my price is cheaper than other people's prices, and even pricing does not refer to the market, profit space this behavior, Xiao Bian want to give Xiaomi a bit like.

Millet laser projection
Xiao Bian started to understand laser TVs in June. From the price point, the market is similar to 1080P laser TV products, in which nuts S1 offer 20999 yuan, S1 pro 27999, BenQ I920 offer 19,999 yuan, Optoma LC1 offer 29,999 yuan, Yuan projection 7999 (low brightness, no contrast), apparently the price of millet laser television can be said to directly pull the price of laser projection from 20,000 to less than 10,000, the price of 9999 yuan, really cheap, Xiao Bian also a little tempted.
Let's talk about what laser batteries are. Here, Xiao Bian does not write any esoteric technical terms. I believe that everyone knows more about projection and LED TV. However, laser TV can not only cover more than 90% of the human gamut in theory, but it is also the highest 62% color gamut of LED TVs. Coverage has increased by one notch; at the same time, the lifetime of a laser battery can reach tens of thousands of hours, which is much higher than the lifetime of thousands of hours of a typical projection lamp.
In layman's terms, laser televisions, with good color and long life, together with the large size of projection imaging, are 100-inch and 150-inch, making them ideal for audio-visual enthusiasts who like large-size video.
Projection, the biggest problem is the brightness problem, because if the brightness is too low, the daytime imaging results will be very bad, very affect the perception, so the projection to a certain extent, for the brightness of the projection, and the projection screen is a certain requirement, This problem also applies to laser projection.
Because of the many parameters of the projection, Xiao Bian only listed the most basic price parameters for everyone to do comparison and reference, to facilitate everyone to more intuitive understanding of the comparison of similar products, the resolution is 1080P
Millet laser TV: 5000 lumens, 3000:1 contrast ratio, DOLBY, DTS dual decoding, Xiaomi video content source.
Nuts S1: 3000 lumens, 10000:1 contrast, hifi stereo, iQIYI,
Nut S1 pro: 4000 lumens, 10000:1 contrast, hifi stereo, IQI BenQ I920: 2800 lumens, 10000:1 contrast, 10W speakers,
Optoma LC1: 4000 lumens, hifi stereo,
The technical parameters are only used as a reference. Xiaobian only extracts the above data from the technical parameters of Taobao Jingdong. The S1 PRO has a 1000 lumen increase over the S1, and the price is 7,000. . .
Xiao Bian from the sales of Taobao Jingdong to explain the sales of each model, after all, this type of product requires a certain degree of market acceptance. Optoma sells very little and can't feel his presence. BenQ I920 can see sales of about 200-300 units in a month, and the nuts S1 400+, the most comprehensible to Xiao Bian is that the nuts S1 double 11 in 2016 The price is reduced to less than 15,000, and as a result, it will be 20,000 in 2017. I believe this is a kind of market behavior. After all, other people's homes are priced at more than 20,000 yuan. I have no reason to sell more than 10,000. As a result, Xiaomi has come and I believe that The price war at the end of next year will soon be staged.

Nut S1 Price
This type of laser television, Xiao Bian suggested that if you want to buy, match and anti-curtain will be more appropriate, including S1's 100 projection cloth price, nut 4999, BenQ's 5999, 120-inch nuts is 7999, the installation is still very Beautiful, do not boot and a TV's visual effect is similar, decorative effect is good.

Light Curtain Photo
In summary, Xiaomi, the price butcher, is not covered.

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