When it comes to business MPV, I am afraid that most people think of the joint venture brand products such as GL8 and Odyssey for the first time, or even increase the price to the "crazy" Alpha (the price of more than 600,000, and increase the price by 300,000. Yuan), in fact, in the independent brand also has to do MPV "experts" - popular CM7 from 150,000 yuan.
As early as 2001, Dongfeng became the first self-owned brand MPV model - Lingzhi, and the same positioning of the JAC Ruifeng series was officially launched in 2004. At that time, it was the logo of Hyundai Motor. Said to be the originator of China's independent MPV models.
Dongfeng Fengxing has 700,000 users. How to make this part of the user still choose Dongfeng's popular products when the vehicle is replaced, which is the key to improving the sales of Dongfeng's popular mid- to high-end MPV models.
The current cumulative sales volume of Lingzhi has exceeded 700,000 units. It is also the champion of monthly sales of MPV models of the same level. Lingzhi and Dongfeng have become synonymous with the entry-level business MPV models of independent brands. Even Lingzhi has become the first choice for many entrepreneurs. The first work car, which shows that Dongfeng is popular in the field of MPV is an accumulated brand.
The price range of Dongfeng popular CM7 is 16.99-22.99 million yuan, which is the highest-end product in the current Dongfeng popular MPV product camp.
It is precisely because of the process of accumulation that Dongfeng is not satisfied with the entry-level MPV market. The CM7 launched in 2013 will start to focus on the higher-end business market. At present, the 2018 CM7 after the small change has also been listed. Obviously, in this market where the sales of the self-owned brands are generally blocked, Dongfeng is eager to have a certain breakthrough.
1, an MPV ride comfort is the most important
The most attractive thing about MPV models is two points. One is space and the other is comfort. The feeling of driving is secondary, because MPV models are subject to high center of gravity and large body size, and the actual driving experience. Certainly not as good as a car to drive people, for the 2018 CM7 we first focus on its ride quality.
The seat layout of the 2018 CM7 adopts a 2+2+3 layout, so the advantage of the layout is that it is more convenient to enter and exit the third row, and the independent second row of seats can provide better comfort, which is the seat of the GL8. The chair layout is consistent. In addition, the high-profile 2018 CM7 seat also features a legrest design with electric adjustment. The seat back can also be adjusted greatly. The second row is considered to be the “boss seatâ€, and the seat filler is also quite Thick, I want to find a comfortable sitting position is simply "so easy".
The second row of seats in the CM7 high-profile model is a veritable "boss seat", as long as you are willing to lie flat is not a problem.
The second row of passengers has a larger skylight and can be opened and closed independently, giving the second row a better sense of transparency.
With a wheel length of 5150mm and a wheelbase of 3198mm, the CM7 has a satisfactory legroom in both the second and third rows, and the third row of seat back angles can be adjusted over a wide range. There is no complaint that the passengers sitting in the third row will travel long distances.
The second row of leg space is quite extravagant. In terms of space performance, CM7 can meet the needs of most consumers for space.
Even if the passengers are in the third row, the trunk space of the CM7 is still not small, and 4-5 chassis can be placed.
The backrest angle of the third row of seats can also be adjusted in a wide range, and the seat cushion is even softer than the second row. Compared with the second rule, the comfort is not greatly discounted.
The static ride is just a reasonable and unreasonable experience of setting up an MPV seat. The ride comfort is obviously more important. The 2018 CM7 tires were changed from the Jiatong brand to the horse brand, so that the tire noise during driving was basically isolated from the outside of the car. At the same time, the noise inside the car was also controlled well. The NVH upgrade was also the small modified model. The direction of improvement.
During the pavement driving, the noise control of the 2018 CM7 is satisfactory. Listening to music, chatting, and comforting, take a long trip.
The new adjustment of the undercarriage system is also a focus of the manufacturer's constant emphasis on the modification. The finely broken bumps and vibration filters on the pavement are very thorough, and the thick seat can absorb most of the vibration below the waist. However, the overall adjustment of the suspension of the CM7 is not soft. Facing the road undulations and large potholes, even sitting in the second row can obviously feel the excess vibration of the body.
2,2018 CM7 did not give up home users
For ordinary home users, in addition to a comfortable sitting in an MPV, the level of interior design and configuration is a factor to consider when buying a car. The modified CM7 obviously also hopes to increase the appeal to home users.
The soft material covers the entire central control, black + brown color to enhance the visual effect.
In the design of the interior, the 2018 CM7 has been replaced with a large area of ​​plastic molding technology and soft material covering, which enhances the sense of quality inside the car. The display style of the 8-inch LCD screen is also equipped with the current Jingyi X5 and Jingyi X6. Consistently, the response speed of the system is greatly improved, and the functions of navigation and mobile phone interconnection commonly used by consumers are also added.
A foldable display for the rear passengers, which can play audio and video files inside the USB flash drive, and a remote control for operating the display.
The second row of 12V power supply and 120V/150W power socket can provide power for the notebook, but it may be more practical to replace the 12V power supply with the USB interface.
In terms of configuration, the 2018 CM7 is also equipped with rich and practical configurations such as ESP, electronic power assist, electronic handbrake, automatic parking, cruise control, reversing image, 360° panoramic image, reversing radar, etc. These configurations are also potential for home MPV models. What the consumer cares about.
However, 2018 CM7 for home users, I think there are still small slots:
There is no headrest in the middle of the third row of seats. If you take 7 people, the care of the middle passengers is not good;
The entire car only provides a USB interface for the central armrest box, which is less for an MPV model;
There is no electric sliding door, and the optional is not supported, while the MPV side door is heavy, which is a little inconvenient for female users.
3, the power is still enough to open daily
The 2018 CM7 is still powered by Mitsubishi's 4G63S4T engine and ZF's 6-speed automatic transmission. The 2.0T turbocharged engine has a maximum power of 140kW/5500rpm and a maximum torque of 250Nm/2400-4400rpm. The 6AT transmission has motion and snow. Mode, the cost of late maintenance of a mature and simple powertrain is also lower.
This ZF 6AT transmission is smooth enough in daily driving. There is no obvious frustration in upshifting and downshifting. The adjustment of the throttle is also very sensitive. The driver will have the power at speed of 80km/h. More sensation, but there is a glimpse of feeling when you pay attention to the car at low speed.
When the speed exceeds 3000rpm, the sound of the engine will be clearly transmitted to the car. When the speed is slowly coming up, loosen the throttle and let the engine speed return to below 3000rpm, and the car will return to a quieter noise range. .
One day's test drive Whether it's the stoppage of a city's congested roads or the cruising of a highway, the CM7 is a very easy to get started model, even if the body length of more than 5 meters will not let the driver need to deliberately adapt.
4. Where is the market for CM7?
From the positioning of the model, in fact, the CM7's main sales market should not be closely targeted at home users. After all, a MPV with a body length of more than 5 meters and a height of more than 1.9 meters is a bit too "bloated" for most home users. Congested cities, I am afraid that no one is willing to drive such a car, and only when a long-distance traveler can take advantage of the space advantage of CM7.
CM7 currently accounts for a low proportion of sales in Dongfeng popular MPV products. Whether it can make a breakthrough in sales is a hurdle in the face of Dongfeng.
At present, Dongfeng Fengxing has accumulated more than 700,000 users. Among them, a large number of users are small and medium-sized enterprises. This part of the enterprise vehicle upgrade is the focus of the manufacturers. After all, this part of the user has a brand for Dongfeng. Certainly recognized, it is easier to open the market.
The space performance of CM7 has certain advantages over the same level of competing products in the shuttle service and travel route service, and the market of this special car is predicted in 2015-2020 according to the "China Special Car Market Analysis Report" released by Roland Berger. The compound annual growth rate is 129.3%, which will be a huge market for CM7 sales.
At present, the independent brands have gradually increased their products in the field of cars and SUVs. In the MPV market, independent brands are still taking the low-cost cheap routes. Dongfeng has been deeply involved in the MPV market for 16 years. It can be said that it is the most understandable MPV model. One of the enterprises, whether it is possible to complete the product upgrade through the MPV market product strength is the key to the future.
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