Whole house customization can become a catalyst for the smart home market?

At this stage of urban life, "smart" has become a trend, but at present smart products are mostly present in the public view with the image of "luxury goods", which makes ordinary consumers think that smart homes are frivolous. For companies involved in smart homes, “home-made smart home systems” has become a hot product pursued by major companies. They also need to constantly improve their products and increase their competitiveness in the market.

From 2014, large-volume manufacturers began to intensively deploy smart homes, and the number of domestic smart home companies is still greatly increasing. According to the data of Zhijia.com, there are manufacturers of “smart home systems”, accounting for 70% of the total number of manufacturers. In other words, most manufacturers are optimistic about the application of systemic products in the future. Then, can the whole house customization become a catalyst for the smart home market? We think it is very possible.

The whole house custom consumption concept is not the first time that it has been proposed. Since 2016, the building materials home industry has opened up a new model of “product + service”. The home industry has even stirred up a strong custom of customization. Sophia, Europa and other brands have begun to transform themselves into whole houses, transforming from single-product home furnishing suppliers to overall and system solution providers, providing consumers with “design + products” +Service" one-stop solution. Wisdom.com believes that integrated services are the performance of industrial upgrading. In terms of expanding into the entire home improvement service, customized home improvement is still the protagonist of the industry within five years. On the one hand, consumers are increasingly demanding home improvement. On the other hand, they are becoming more and more busy. They do not have much time to run a number of experience stores. They desperately hope that they can purchase household products in a one-stop shop and enjoy unified measurement and production. Installation, distribution and after-sales service save time and money, save worry and money.

The same definition, the same service, will work in the smart home industry? The author believes that it is completely feasible. Smart home is originally a heavy service, light product industry, and can be built on home improvement, or into the home improvement industry. For dealers, the whole house custom will gather multiple consumers in the same store, widening the audience, and greatly increasing the volume of customers. Moreover, the whole house customization will integrate the installation and after-sales services to facilitate consumers, but in fact it also reduces the dealers' operating burden. In addition, the whole house can customize the overall order and delivery, greatly shorten the construction period, achieve a breakthrough in efficiency, and improve the dealers' operating efficiency.

Therefore, we believe that the whole house customization will inevitably bring about a more favorable impact on the development of the industry, and it will also bring more business opportunities to practitioners at all levels. The joint building materials traders, home service providers, and local decoration companies have all become possible and will inevitably become a powerful catalyst for the market.