ã€Global Network Technology Reporter Zhang Zhiying】 Jingdong Group CEO Liu Qiangdong said at the 2017 JD East Annual Meeting: At the dawn of the fourth commercial revolution represented by artificial intelligence, Jingdong Group will firmly transition to technology in the future. In the year to create a global leading intelligent business body. At the same time, he disclosed that with smart business supply chain management, JD.com will be able to equip each item in the library with an artificial intelligence "old marketing" in the future.
On the March 2 launch of the theme conference "Technology Retailing, Zhisheng Future", the "Jingdong Business-Supply Chain" mentioned by Liu Qiangdong was explained in detail: that is, from consumer insights. As the starting point, with the help of big data and artificial intelligence technology, JD.com has integrated the retail experience accumulated in the past 12 years and worked with all partners to create an agile, smart, and open retail supply chain.
Y Division, focusing on the innovation and application of smart supply chain, for the first time released the “Y-SMART SC†Jingdong smart supply chain strategy, focusing on the four sources of data mining, artificial intelligence, process reengineering and technology-driven development to form a “coverage commodity, price , planning, inventory, and collaboration are five areas of smart supply chain solutions. Jingdong revealed that the full application of smart supply chain solutions will effectively improve operational efficiency and free up a large amount of manpower from tedious and repetitive tasks: By the end of 2017, it is expected that automated commodity replenishment will cover more than 80% of the procurement scenarios in core categories. Daily non-promotional price adjustments of more than 80% can be handled automatically by the system; at the same time, there will be one hundred companies accessing the open JD Smart Supply Chain System, which will comprehensively enhance smart operational capabilities. Jingdong also announced that it has established a “Jingdong Supply Chain Institute†through professional partners in the supply chain field, and has enabled Jingdong to become the most professional retail supply chain in China within three years.
Supply chain management is the core of retail, and it seems to many people to be a professional and mysterious work. Under the traditional model, marketing personnel rely on data and their own experience to complete complex tasks such as product selection, procurement planning, pricing, and inventory management. With the rapid expansion of the scale of e-commerce, the types of goods that each salesperson needs to manage are increasing, and the amount of data they face is also becoming increasingly large. To achieve fine management, more energy and resources must be devoted. If accurate and efficient supply chain management cannot be carried out, not only will the competitiveness of retail companies be reduced, but the efficiency of the industry, including upstream manufacturing companies, will also be reduced. Yu Yongli stated that the Y Division will stimulate the potential of retail supply chain management efficiency from the two dimensions of technology and talent to meet these new challenges.
At the meeting, Yu Yongli first released the "Y-SMART SC" Jingdong smart supply chain strategy. The core of the strategy is the four sources of data mining, artificial intelligence, process reengineering and technology-driven integration to form Jingdong "commodities, prices, plans. "Inventory, Inventory, and Collaboration." The five-domain smart supply chain solution uses technology to help Jingdong Mall and its partners solve the problem of "what to sell, how to sell, how much to sell, and where to put it."
Yu Yongli said that Jingdong currently serves more than 200 million active users, more than 10,000 active suppliers, and generates more than 2 million single external purchase orders each month. At the same time, JD.com has a million-dollar in-bank commodities, providing services to consumers 24 hours a day, and the price reduction of merchandise sales is happening online all the time. In order to quickly respond to consumer demand and market changes, JD Smart Supply Chain Solutions will create big data product selection platforms and dynamic pricing platforms that will intelligently align commodity selection and commodity prices with consumer expectations through machine algorithms based on selected products. And pricing, build Jingdong Retail's business forecasting capabilities, formulate retail plans that match the market, use plans to guide automated inventory management, and open technical capabilities to partners through vendor collaboration platforms.
In 2017, the Y Division will focus on the application of automated system replenishment in Jingdong Retail. The auto replenishment system for four categories of consumer goods, apparel, home appliances, and 3C digital products will cover more than 80% of purchases. By the end of 2017, two categories of consumer goods and apparel homes, unsupervised fully automated purchase orders will account for more than 50%. At the same time, the Y Division will promote the use of automatic pricing in all types of long-tailed products in JD. It is planned that the daily non-promotional price adjustment of more than 80% can be handled automatically by the system. Supporting the commercial forecasting capabilities of big data behind automated inventory management and automatic pricing management, based on JD.com’s online sales data for several years, artificial intelligence algorithms will help Jingdong better perform commodity selection, price optimization, and inventory balance. In 2017, the Y Division will help the Consumer Products Division to establish a decision platform for big data products covering core categories. As of now, the platform has been completed and will be officially launched in March.
While the above smart supply chain system products are widely promoted within JD.com, they will also be gradually opened to JD’s strategic suppliers. For example, in terms of sales forecast, JD.com will build stronger inventory management capabilities through the accumulation of big data, artificial intelligence technology, and e-commerce agility, and use data to forecast sales of a certain product in each warehouse in the next 28 days, which will help advance sales and marketing. And efficient inventory management, so that the spot rate of goods to maintain more than 90%, which will also be open to suppliers and retailers, collaborative partners to better achieve the lowest corporate inventory, the highest spot, effectively improve the core competitiveness of the retail industry Force to drive the industry forward together. In 2016 Jingdong “618 Great Promotionâ€, a strategic supplier launched a joint sales forecast and joint sales promotion plan with JD.com through a collaborative platform. The “supply satisfaction rate†increased from 60% to 87%. In-stock rate increased from 78% to 90%. In 2017, the Y division plans to use a supplier collaboration platform to implement 100 strategic suppliers to access JD's smart supply chain system, save communication costs, and collaborate with suppliers to further reduce the cost of the retail supply chain, improve efficiency, and provide better services to consumers. Shopping experience.
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