After China entered the era of mobile Internet, the voice of consumption upgrade has never stopped. Especially when those born in the 80s and 90s gradually set up a family and set up businesses, these groups have become the main groups to promote consumption upgrades. They pursue high-quality, high-end services, not only to be usable and long-lasting, but also to look good and be comfortable to use.
In the context of this era, the black and white home appliance market that is undergoing transformation has ushered in new opportunities and challenges. Curved OLED, 4K, ultra-high-definition, quantum dots, 8K, laser TV... a large wave of new color TV products loaded with many black technologies is full of consumers' attention, giving color TVs, which are no longer necessities of life, a new round of development vitality .
Picture quality is king 4K TV market has openedAs we all know, large-screen TVs can bring users a stronger visual impact and sense of presence. At the same time, large-screen TVs will appear more "atmospheric" when placed at home. Three or four years ago, we may still think that a 40-inch TV is no longer small, and a family of three is enough. Nowadays, 55-inch, 65-inch, and even 70-inch TVs have already "flyed into the homes of ordinary people."
But in fact the big screen is just the expression carrier of the TV. If there is no rapid development of picture quality technology, no matter how big the screen is, it will not be able to show the pleasing picture. It can be said that the large screen is only the primary demand of consumers for the appearance of the TV. In the minds of consumers, the high-definition picture quality is the decisive factor in the purchase of a new machine.
At present, the 4K TV, which is known for its "super-clear", is driving the hot sales of large-screen TVs and leveraging the scale of the trillion-dollar industry market. Statistics show that in the seven years from 2012 to 2018, the market penetration rate of 4K TVs has rapidly increased to more than 40%, and the penetration rate of large-size 4K TVs over 55 inches has reached more than 90%. Obviously, 4K has become the mainstream resolution for large-size TVs.
In my country, the output of 4K TVs in 2017 has reached 30.3 million sets, accounting for 42% of the total global 4K TVs; domestic sales of 4K TVs accounted for nearly 60%, far higher than the global average of 35%. It is estimated that the number of 4K households in the world will exceed 330 million in 2020, and China will become the world's largest 4K TV consumer market.
The 4K industry chain rides on the windFaced with the huge market opportunity of 4K TV, panel manufacturers, TV manufacturers, content providers, and network operators have laid out one after another and raced to seek development. Under the comprehensive promotion of the 4K industry chain, China's color TV industry has the necessary conditions to upgrade to 4K.
Driven by the enthusiasm of the 4K TV market, the expansion of panel manufacturers' production lines is in full swing. According to preliminary statistics, there are 13 Gen 8.5 panel lines in production in my country, with a total monthly production capacity of more than 1.5 million pieces. In addition, more than 3 Gen 10.5 panel lines are under construction, including BOE’s Gen 10.5 line and China Star, which is under construction. The 11th generation line of optoelectronics. The products of the domestic panel production line have reached the 4K resolution standard, and domestic TV panel manufacturers will produce higher resolution panels.
As for TV manufacturers, traditional home appliance companies led by Skyworth, TCL, LG, Changhong, Skyworth, Konka, Haier and Hisense have injected the power of smart technology and opened 4K TV terminal production lines to gradually realize smart transformation. On the other hand, cutting-edge technology companies represented by Xiaomi, Wechat, Cooca, iQiyi, etc. are also gearing up to launch smart TVs based on their respective ecological chains, taking ecological consumption as the core to tap the smart home appliance market Door.
In addition, in terms of operators, China Telecom stated that it will continue to invest 28 billion yuan in Guangdong in the next three years to build an ultra-high-speed all-optical network and a leading 4K video network; China Mobile will invest 100 billion yuan in Guangdong to increase information infrastructure in the next five years. Construction, so that 4K and even 8K signals are popularized. In terms of 4K content production, CCTV, Guangdong TV and other units have also launched 4K content one after another, and 4K content is gradually enriched.
4K+AI adds new horizonsIn addition to hardware configuration, future TV interactive methods, intelligent linkage and other functions have also become the focus of TV manufacturers. Among them, artificial intelligence technology can provide a more convenient interactive experience, realize more control functions, and is setting off a new revolution in human-computer interaction experience.
Changhong's CHiQ artificial intelligence TV has far-field voice and voiceprint recognition technology, which allows users to truly lose their mobile phones and remote controls and directly interact with the product naturally. Hisense VIDAA system supports six major dialects: Mandarin, Cantonese, Sichuanese, Hunanese, Shanghainese, and Hokkien. TCL artificial intelligence small T adopts three technologies: speech recognition, semantic recognition and image recognition. All the contents of the screen during the viewing of the movie can be used as the key information for retrieval. Konka caters to the AI ​​TV era to promote product upgrades and enhance user experience through TV standard AI functions. Skyworth proposed the "Action Plan for the Construction of 4K Color TV Industry Chain", focusing on accelerating the development of new products with 4K+AI functions.
Obviously, 4K high-definition display improves the quality of the TV picture, and artificial intelligence makes the interaction with the TV simpler and closer, giving consumers a brand-new viewing experience. Therefore, many people in the industry believe that the future empowerment of artificial intelligence will enable color TVs to return to the home center position. Color TV will not only be an audio-visual entertainment tool in the home, but also a large-screen interactive platform integrating multiple functions, becoming the overall "brain" and command center of the smart home.
summaryThe future is here, and we should stand on our feet. In the process of consumption upgrade in China's home appliance market, there are still many black technologies waiting for the starting gun, bringing a new round of impact to the consumer market. But it cannot be denied that home appliance companies should design products from the perspective of users and give users what they need and want, rather than blindly intelligent. Focusing on products for users and providing users with a better product experience is the primary task of home appliance companies in the current domestic environment.
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