According to the latest report, Barry Young, president of the OLED Association, recently confirmed Sony's plans to release 4K OLED TVs, and also disclosed more details related to it.
According to Young, Sony will release at least two 4K OLED TVs, which will be 55 inches and 65 inches in size next year. The display panels used in the two TVs will ship in the middle of next year.
At the same time, it is certain that Sony's TVs will also support HDR technology. After all, all OLED TVs that have been introduced this year already have this feature, and even include all LCD TVs released by Sony this year.
Taking into account the shipment time of the display panel, whether the two TVs will appear on the CES show is doubtful. After all, this exhibition will be officially opened in a few weeks. Of course, it is entirely possible for Sony to prepare its display models in advance.
Whether or not they will be unveiled at CES, we can at least expect sparks from OLED panels and Sony's powerful image processing engines (and other display technologies). For consumers interested in buying an OLED TV but want more options at the same time, this is obviously good news.
On the other hand, the OLED panels used by the two Sony TVs may not bring any innovation themselves, because they are manufactured by LG. But the quality of the decision not only the panel itself, but also includes the TV's back-end and hardware technology, so we are also curious about whether Sony can bring more excellent products than LG.
It is worth mentioning that, according to Young's news, Sony has high hopes for the sales of these two OLED TVs. Among them, the expected sales of the 55-inch version are 80,000, and the 65-inch version is 12,000. These numbers may not be as high compared to 4K LCD TVs - not to mention ordinary HDTVs - but that's not too bad.
For ordinary consumers, the product price may be a topic they are more concerned about. According to Young, the retail price of Sony's 55-inch OLED TV is expected to be US$1,999 (approximately RMB14,000) and the 65-inch version is US$2,999 (approximately RMB21,000). Although pricing is not low, it is very cheap compared to most of LG's OLED TVs and even Sony's own flagship LCD model Z9D.
From this point of view, if the price information provided by Young is accurate, Sony's new OLED TV will target a wider consumer group. Of course, the entire OLED TV market should usher in a fierce price war next year.
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