With the advent of the "Internet +" era, smart TV has become the mainstream trend of TV industry development and the main choice of consumers, but the various "ecology", "experience theory" and "content theory" in the market ... make consumers incompetent When you start, it is inevitable to pick your eyes.
It turns out that people are not reluctant to spend money on TV, but are willing to pay for a good TV!
What kind of TV can be called a good TV? As a century-old brand, Philips believes that TV should return to his origin, only "good hardware + good content + good brand" is a good TV, and Philips uses actual action to define " Three good TVs, and bring consumers a good TV.
Philips launches smart TV, defines "three good TV"The competition in the smart TV market has become fiercer, and all the old TV brands and the Internet newcomers have made all the stops. For a time, new terms such as Internet TV, OTT, and TV ecology have made consumers “small and fascinating in the storeâ€. I can't see what is really good TV. Philips believes that the TV that consumers really need is a product that cannot be separated from the brand. It must also have a super combination of "hardware + software", which is called "good hardware + good content + good brand". "Three good TV."
Philips TV, which is based on "innovation", has accumulated rich hardware and technical advantages over the years. Philips TV has a strong product supply chain around the world. The panel resources used are from international brands such as Samsung, LG and AUO, and maintain deep cooperation with Mstar, MTK and Hisiliocn, the leading chip providers in the industry. With the support of Ambilight technology, QD quantum dot technology, 4K Ruiteng core technology, "Shu Shilan" technology, OLED display technology and other innovative technologies, Philips continues to launch a full range of smart TV models with rich scientific and technological connotations. To enhance the quality of people's lives in an all-round way, the Philips TV brand can always stand at the forefront of the TV industry.
From the very early days, Philips TV set out to deploy the smart TV industry chain and adopted an open cooperative attitude to quickly realize a leap in the construction of “good contentâ€. In recent years, Philips TV has teamed up with Internet resource content giants Ali Entertainment, Penguin TV and Micro Whale to create a series of smart TVs that have played a vital role in the rapid improvement of Philips TV content. Today, Philips Smart TV is not only rich in resources, but with the support of the Bluetooth voice control search function, users can reach the one-step arrival by simply saying the resources they want to see, realizing the “good contentâ€.
If "good hardware + good content" only meets consumer demand for product consumption, then as one of the world's largest electronic brands, 125 years of development history has also injected rich brand connotation into Philips, starting from 1925. Since the beginning of Taiwan TV, Philips has continuously integrated innovative technology into TV products. Philips “improves people's lives with meaningful innovations†and shows the market a responsibility and responsibility for a “good brand†for a hundred years.
Under the joint efforts of good hardware, good content and good brand, Philips quickly seized the market of smart TV industry with “Sanhao TVâ€, not only grabbing the limelight of Internet TV brand, but also being the best demonstration for upgrading the entire traditional TV industry chain.
Improve the smart TV industry chain and continue to lead the industry's future developmentThe development trend of the smart TV industry is a challenge and a chance for traditional TV brands such as Philips. Philips has made efforts to build a smart TV industry chain and put forward the concept of "three good TVs" in a timely manner. It is a natural trend and it is also a precaution. In the construction of the smart TV industry chain, Philips TV focuses on the three aspects of hardware, content and brand, and it is not worthy of waste. It not only shows its clear development ideas, but also shows the strong vitality of a century-old brand.
Under the guidance of the concept of “Sanhao TVâ€, the construction of the Philips Smart TV industry chain has achieved initial success. Based on the original strong TV hardware and brand advantages, through the in-depth cooperation with Alibaba, Tencent Penguin TV and micro whales, Philips TV quickly opened up the smart TV market and continued to lead the development of the TV industry. trend.
According to the relevant leaders of Philips TV, Philips will adhere to the development strategy of “Sanhao TV†in the future, continue to deepen cooperation with family entertainment content resource partners, and establish a more open content cooperation platform, through good hardware, good content and good brand. The combination of big advantages will make the smart TV industry chain become the core competitiveness of Philips TV, and make Philips TV a true “three good TV†and continue to lead the industry in the future.
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