LED industry has been "banned" policy to promote the growth rate and accelerate competition

In the future, Chinese lighting companies must enter the high-end lighting field, consolidate market share, and strengthen independent research and development is an insurmountable link.

From October 1st, China will ban the import and sale of incandescent lamps for general lighting of 60 watts and above. According to the "China's phasing out the incandescent lamp road map", by October 1, 2016, China will completely stop production and disable incandescent lamps.

With the implementation of the national “ban” policy, the lighting industry will usher in a comprehensive transformation and upgrading, and the call for the LED lighting market “outbreak in the first year” is also getting higher and higher.

From the recent first-half performance list released by major LED companies, it can be seen that the LED industry has been in short supply from the chip to the packaging factory. Analysts pointed out that with the second wave of global bans on incandescent lamps in the second half of this year, the LED industry will once again enter the peak demand period.

On the one hand, the rise in demand has made China's LED industry “slowly motivated”; on the other hand, the obstacles that restrict the industry still exist, and whether it can be successfully “driving” on this “fast lane” remains questionable.

Market optimism
With the global “ban”, the industry has expressed optimism about LED lighting for the market vacancies caused by the elimination of incandescent lamps.

According to the forecast of relevant institutions, the global LED lighting output value will reach 35 billion to 40 billion US dollars in 2014. McKinsey predicts that by 2020, global LED lighting products will account for 69% of the general lighting industry sales revenue.

In fact, the concept of “outbreak of the first year” in the LED industry has been proposed for several years. Han Yun, an analyst at CCID Consulting's Semiconductor Research Center, told the reporter of the Chinese Journal of Science and Technology that LED lighting has been in a period of rapid development in recent years.

The data shows that in 2009, China's semiconductor lighting market has reached 11.4 billion yuan, and by 2013 it has rapidly grown to more than 45 billion yuan, and the annual growth rate of the industry is more than 30%.

Han Yun analysis pointed out that from the three major applications of LED - display, backlight and lighting analysis, the current LED backlight penetration rate in LCD TV has reached more than 90% in 2013, the global LED backlight output value has reached a peak, the main driving force for future growth comes from For lighting.

It is reported that by 2015, the penetration rate of LED lighting will reach 60%, reaching 80% in 2018. "LED lighting is currently welcoming development opportunities, and the market is still optimistic in the future." Han Yun said.

At the same time, the global lighting market is gradually showing the effect of “ban”, the price of LED lighting products is decreasing at a rate of 15%~20% per year, and the price difference between traditional lighting products is gradually narrowing, which has the advantage of competing with ordinary lighting. .

“Since 2013, the price of LED terminal products in China has entered a sweet spot of US$10. The cost of upstream light source has dropped rapidly, and the manufacturing effect of the scale of terminal products has gradually emerged. This trend will become more obvious in 2014, and the growth rate of LED lighting will further accelerate. "Han Yun said.

Intense competition
However, in stark contrast to the huge market space, China's LED lighting companies have a large number, small scale, lack of leading enterprises, and no international brands. At the same time, the business model and marketing system are still not perfect, the channel construction is relatively lagging, and the comprehensive cost of products is still higher than traditional lighting products.

However, due to the current LED industry pattern has not yet formed, giant companies have not yet produced, but also more and more companies aim at the LED industry, and even some non-invasive companies have poured into the LED field, vying for this big cake.

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