On June 13, Zhou Houjian, chairman of Hisense Group, delivered the keynote speech as the first guest at the opening ceremony of CES consumer electronics in Asia, looking forward to the future and trend of global display technology, expressing that Hisense will unswervingly develop laser display and ULED technology. And made a major breakthrough in AI TV's speech recognition and image search technology.
"The TV industry is on the eve of the tremendous change. All manufacturers are standing at the crossroads of choice, facing the choice of technology and product route directions including LED backlit LCD, OLED, QLED and laser display."
Zhou Houjian said that the rapid development of digital video production technology, as the core display technology of TV, has become a slow progress link in the industry chain. The existing picture quality can no longer truly "impress" more and more discerning consumers, and it is not enough to pry Just need to change consumers. Image quality is still the focus of future large-screen competition. Hisense firmly believes that LED LCD TVs still have a lot of room for improvement. This change mainly revolves around "zoning"-In July this year, Hisense will release the world ’s leading backlight 5000 partition ULED products meet the consumers' higher pursuit of image quality; at the same time, products of up to 10,000 partitions have also been trial-produced in the laboratory.
In addition, Hisense will also stream the third-generation ultra-high-definition image quality engine chip in July this year, and will continue to achieve the ultimate image quality display technology in algorithm technologies such as super-resolution, noise reduction, and dynamic partition control.
The 80-inch 4K laser TV just released by Hisense in May is suitable for a viewing distance of only 3 meters and the price is less than 20,000. According to Zhongyi Kang data, in the 21st and 22nd weeks after the release of this TV, Hisense laser TV in China 80 The market share of TVs with inches and above reached 61% and 65% respectively, which is unprecedented in the development of Hisense TV.
Hisense believes that laser TV is about to form a huge "market" and is already "reconstructing" the upstream and downstream industry chain of the entire TV industry. Hisense, who already holds the "ship ticket" for the second half of global display technology, opened his mind to competitors.
Zhou Houjian insisted that the "eve" of TV technology is about to pass, and the future is bright, and Hisense's "home field" has always been in technology and product innovation, and his most fond of it is the development and future of TV.
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