These intelligent robots, which can replace humans in their respective positions and have completed their work perfectly, have become the darling of the capital market and Internet cafes. It seems like they are bringing about a tremendous revolution!
However, many diners who entered the pit of restaurant robots did not agree. They thought that this idea came too early!
So, is it really a gimmick or a revolution in food and beverage robots? Today, you know some of these rising black technologies!
1. Robot uselessness originates from market chaos
Robot is a familiar and unfamiliar word.
It is familiar because it is not only a topic that has existed for decades, but also a very common material in film and television works. Most people understand the concept and meaning of robots very well. It is strange to say that the robots currently being developed are mostly used for industrial purposes, and they are far from universal and fully replace artificial.
Each year, there are new technologies for robots. The use of machines to completely replace the artificial future seems to be getting closer and closer to us.
In the past few years, the delivery robot suddenly became hot. At that time, there were several theme restaurants and hotels in Japan that used robots as their signboards. They achieved good results through smart robots and became a subject of great concern. Thus, in the context of successful cases, the cost compression and topicality brought by robots has led many people to think that this is a huge business opportunity. Afterwards, many robotics companies with different levels of technology emerged springing up! With the autonomous operation of the market, robot restaurants with intelligent robot gimmicks are blooming all over the country!
However, robot restaurants do not bring huge benefits to investors as they imagine, but they become a burden because of the immaturity of technology. Last year, a large-scale robot restaurant closed down or was rectified.
Facts have proved that the robot restaurant can only become a gimmick without obvious technical advantages and perfect operating mechanism support. Most consumers have lost interest in these spades that have only a long list of dishes. On the other hand, the immaturity of technology has not brought about a reduction in personnel, and it has also increased the actual maintenance costs of restaurants.
At one time, robot uselessness flooded the entire industry!
2, the essence of the robot is not a marketing function!
Participate in a meeting with a robot restaurant owner. When asked why robots were used as restaurant brand labels, he cited multiple reasons: reducing labor costs, seizing market opportunities, creating differentiated labels, and creating hot topics...
It is not difficult to see that the reduction of labor costs is due to the characteristics of “one-time investment and life span of 3-10 years†of robots, while seizing market opportunities, creating differential labels, and creating hot topics stem from the robot’s own Topic features.
So, what kind of brand labels can be created by reducing the proportion of human resources invested by current robots?
I believe that many bosses who have invested in robot restaurants have not taken this account seriously! In fact, they only think that robots are a good business, but they do not have a good understanding of the current level of technological development and practical problems.
Senate believes that their failure was due to the use of robots as a marketing tool. Most restaurants do not have enough funds and technology to support the development and popularity of catering robots, like Domino's (American pizza giants) and Fort Caleb (the famous American chain hamburger restaurants).
In the absence of technical advantages, you cannot seize this opportunity by seizing such markets. In short, these black technologies are reserved for competent people to complete. We only need to keep up with the technology when it is mature, and we can upgrade it based on our actual needs.
Sen also believes that the essence of robots is to improve efficiency and achieve standardization! If the smart devices you choose, such as cooking robots, vegetable cutter robots, veggies robots, reception robots, cannot help restaurants on these two levels, then It is better to give up early!
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