Film, Variety "Battlefield Killing" Which is the strongest content?
As we all know, movies and variety shows are the most extensive content segments for the audience, and Internet TV companies are particularly fierce in this regard. It can be said that the Internet brands with the most content resources in these two sectors can be regarded as the true “king of contentâ€.
According to China's box office network statistics, in 2017 box office rankings TOP10, "Kung Fu Yoga", "Journey to the West", "King Kong: The Island" won the top three, to draw a large number of box office. It is worth noting that, as part of the Internet TV brand, LeTV is relying on LeTV's own content resources to win only “Journey to the Westâ€. In addition, the TOP10 list also covers only one movie “Breathing the Wind and Wavesâ€, which is slightly inferior. In contrast, another internet TV brand, Microwhale TV, not only owns two movies that LeTV broadcast, but also won the championship movies “Kung Fu Yoga†and “Battle to Heaven†on the TOP10 list. (The rest of the broadcast movies are not yet Network platform on the line). The coverage of micro-whale film resources is as high as 100%, far ahead, and monopolizing the highlands.
According to data from the Yen video think-tank, the popular variety shows such as "I am a singer", "Aspire to Life", and "Ace of Trump 2" have been broadcasted, and the audience rating has been impressive. This has become a must-see entertainment program for thousands of families. The film-rich micro-whale is also quite impressive in performance of variety shows. Not only does it cover Mango TV's single-play variety variety, but it is also jointly broadcast with Tencent's self-produced variety show. The variety tentacles even stretched out David as a variety show and grabbed the synchronized premiere. right. Its friend, LeTV, was frequently absent from the list, and even the popular variety shows such as "I am a singer" and "Aspire to Live" did not win the broadcast rights, leaving users who were competing in the Mango TV variety show disappointed.
Do not forget the early, practical and young micro-whales are taking a path different from other companies "depending on the concept of PPT speculation", this kind of different corporate spirit may make micro-whale come from behind and become the real leader in the industry?
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