Have you done online marketing?
Release date: 2018-01-22 Source: Guzhen Lighting News Sharing: 
In the Internet age, there is no Internet thinking, and I don’t know how to engage in Internet marketing. Not only small and medium-sized lighting companies, but most of the famous brands in the professional world do not know how to engage in Internet marketing.
You said that this phenomenon is terrible?
Perhaps some people have long recognized the seriousness of the problem, but many professionals may still be indifferent to this, smiled: don't sell a lamp, but also talk about Internet marketing!
Indifferent to it, pay a smile. The undeniable fact is that following the development of society and the changes of the times and the continuous advancement of network technology, human beings are now more and more inseparable from the Internet. From the point of view of business management, neglecting Internet marketing means neglecting the future of the company.
Based on the high importance attached to Internet marketing, this newspaper and the Dharma Impact Data Research Center published the “2017 China Lighting and Electrical Professional Internet Brand Marketing Index (Annual Statement)†(hereinafter referred to as “Statementâ€) in this issue.
From this "Statement" we can easily find that the Internet marketing index of lighting electricians is really a bit unbearable. Among them, the highest Internet marketing inductive index is Sanan Optoelectronics, only 222.2 points, other inductive index to reach 200 points or more as long as Op and NVC. The Internet marketing inductive index reached 200 points of lighting brands, placed in other professions just barely passed the passing line, which means that the Internet marketing of the above three brands is only in the direction of passing the better direction.
The special demand emphasizes that the above three brands are well-known brands and listed companies. The Internet marketing inductive index of other lighting companies that have not yet landed in the capital market is unfortunately low, such as the modern lamp leader New Terri, although in this In the year of the 11th, it has become a multi-billion online order, but its Internet marketing induction index is only 40 points, and the crystal lamp giant Baohui lighting and Jinda lighting are only 20 points, those little-known small and medium lighting lighting The enterprise's Internet marketing induction index is even more difficult to take.
The lack of Internet marketing for lighting lighting companies is an indisputable fact. What is the reason for the end? In my opinion:
â– The lack of Internet thinking among the owners of small and medium-sized lighting companies is the primary cause and the source of the problem. This problem cannot be dealt with fundamentally, and the Internet marketing of enterprises cannot be discussed.
â– The difficulty in the composition of the Internet marketing professional team is also one of the main reasons why lighting companies are difficult to launch Internet marketing;
â– In addition, the industry has not yet had a well-known Internet marketing success story (Op, NVC, Xinteli, etc., which is only a big break in e-commerce sales). You can't find a template for learning and emulation. Start with the trend.
No network, no marketing. Internet marketing has now become an irreversible trend. Small and medium-sized lighting companies should live longer and more steadily, and they need to keep up with the times, combine Internet marketing with traditional marketing, and learn to walk online and offline.
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