China has always been positioned as a “world factory†and is “downstream†in the global industrial value chain. The profit distribution voice and brand highland are controlled by Europe and the United States. OEM has become a "blade" hanging on the head of "Made in China."
This is particularly evident in the United States, the world's second largest air-conditioning market. According to data released by the industry online, the size of the US air-conditioning market in the year of 2017 reached 10.94 million sets. At the same time, driven by factors such as moderate economic recovery and high temperature weather, the air-conditioning market is gaining momentum. However, for a long time, the US market has been dominated by Europe, the United States, Japan and South Korea, and the overall recognition of Chinese brands is not high.
On January 22nd, US local time, the 2018 American International Air Conditioning, Heating and Refrigeration Equipment Exhibition (AHR Expo) opened in Chicago. On the same day, Haier air conditioner released such a signal: Electrolux's monopoly position in the US air-conditioning market was terminated by Haier. Statistics show that Haier + GE Appliances air conditioner share of 27.2%, surpassing Electrolux's brand Frigidaire ranked first, the share is almost the second and third.
Europe, the United States, Japan and South Korea have long dominated, except for Haier, there is no Chinese brand in TOP5.
The US market is the world's home appliance industry racecourse. In the US market, Europe, the United States, Japan and South Korea dominate, and brand awareness is higher than China. For example, the European and American brands Whirlpool, York, Carrier, Japan and South Korea Daikin, Panasonic, LG, Samsung are highly recognized. Among them, LG, Electrolux, etc. have ranked first in the US market for many years.
In contrast, Chinese brands are very strong in China, but they have generally adopted OEMs to earn foreign exchange and have fallen into the path of OEMs. In the United States, China's mainstream air-conditioning self-owned brands are few, and the split-machines sold by US-based brands are mostly OEM products from China.
of course there are exceptions. Chinese companies represented by Haier are committed to the globalization of their own brands. The latest market data shows that the US air-conditioning market share accounted for TOP5: Haier + GE Appliances dual air-conditioning brand accounted for 27.2%, Electrolux 17.7%, LG11.1%, Kenmore 5.8%, Whirlpool 2.5%. China's air-conditioning brand, which ranks among the top 5 in the local market, has no other than Haier.
　　 The globalization of independent brands has landed in the United States, and Haier’s “crouching†won the first place in the market in 19 years.
Since entering the United States, Haier has chosen the "first difficult and easy" self-created road. In 1999, Haier exported air conditioners to the United States for the first time. In April of the same year, Haier established the first localized Haier manufacturing base in South Carolina.
Since then, Haier has established Haier Design Center in Los Angeles; Haier American Trading Company has been established in New York; Haier Silicon Valley Innovation Center was established during CES this year; and training centers have been established in New Jersey and other places. In 2016, Haier acquired GE Appliances and began to implement the dual air-conditioning brand operation strategy to form a three-in-one localized operation pattern of R&D, manufacturing and marketing.
After ploughing into the US market for many years, Haier has gained results from the market. In 2005, Haier Window Air Conditioning Co., Ltd. was the first in China and the United States, and maintained its first independent brand in China for 13 consecutive years. In 2017, Haier + GE Appliances double air-conditioning brand ranked first in the market.
High-end creation: Haier pushes the smart home air solution for the whole climate
For global brands, going overseas is only the first step. Whether it is possible to grasp the needs of users and overcome the "acclimatization" is the real test. Haier's Trinity localization "adapted to local conditions" to meet the individual needs of users in the US market. At the AHR Expo in the United States in 2018, Haier and GE Appliances exhibited a full range of climate-friendly smart home air solutions, including air-conditioning, air conditioning, GE Appliances, and the world's highest self-cleaning air conditioner with 43SEER energy efficiency. Program.
For example, the GE Appliances smart window can be interconnected with Google Assistant, Amazon Alexa speakers, and support Apple's HomeKit platform to create a smart ecosystem of mutual benefit. At the show, a US user, Thomas, experienced the control of smart air conditioners via voice assistant Geneva. Thomas gave instructions to the Alexa speaker: "Geneva, raise the air conditioning temperature." By talking, the air conditioner was set to the heating mode and the temperature was adjusted to a comfortable 26 °C. At the scene, Haier presented a light demonstration of the self-cleaning air conditioner in the net. In a sealed glass room filled with high concentration of PM2.5, the clean air conditioner can be swallowed for 3 minutes to form a "haze" beam, which is comparable to a professional air purifier.
In response to the large geographical span of the United States, Haier upgraded the climate solution for the whole climate. In the northeastern United States, where the winter is extremely cold, Haier air conditioners can achieve -30 °C ultra-low temperature heating. In the hot and humid southeastern region, Haier self-cleaning air conditioner solves the secondary pollution caused by dirty air conditioning. At the same time, in order to solve the problem of large noise in the American window machine, Haier launched ultra-quiet air conditioning, which reduced noise by 40%, and was rated as “the quietest air conditioner on the earth!†GE Appliances and Haier air conditioners were also recognized by the US authoritative magazine Consumer. The report was rated "BEST BUY". In 2018, Haier and GE Appliances jointly launched a new round-hole air conditioning and split-unit air conditioner to be launched in the United States.
As the earliest enterprise in the home appliance industry in China, Haier Air Conditioning has Haier, GE Appliances, Casa Di, Commander, AQUA and other multi-brand clusters to meet the needs of global users. In Europe, Haier air-conditioner ranks first in Russia, Malta and Cyprus, ranking first in Italy and China. In Asia, Haier air-conditioner ranks first in Thailand and India, and China has the first market share in Pakistan for 11 consecutive years. .
Haier has been exploring the “one person in one†model for 12 years and is committed to becoming the leader of the Internet of Things paradigm. The exploration of this model is the first to “flower the result†in the field of smart life. Among them, Haier air conditioning is an important part of it. Continue to meet the needs of global users and create lifetime value. At the same time, experts said that the "one person in one" model is becoming the next social model, which is bound to bring "textbook" style reference for the transformation of the Internet of Things era of various enterprises.
Temperature And Humidity Sensor
The temperature and humidity sensors mostly use the temperature and humidity integrated probe as the temperature measuring element to collect the temperature and humidity signals, which are converted into current signals or voltage signals that have a linear relationship with temperature and humidity after being processed by circuits such as voltage stabilizing filter, operation amplification, nonlinear correction, V / I conversion, constant current and reverse protection, It can also output 485 or 232 interfaces directly through the main control chip.
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Taizhou Jiabo Instrument Technology Co., Ltd. , https://www.jbcbyq.com