[PConline talk] Forgive Xiaobian's young ignorance, or Samsung's acquisition of Harman International news some time ago, to let Xiao Bian know that JBL, AKG, Harman Kardon these well-known brands have the same father - Harman International Group . In fact, many brands of home appliances, the same universal existence of this multi-brand operation state, maybe your home refrigerator, washing machine, air conditioning, these are the same brand's, do not believe? Then we can see clearly.
At present, many large appliance companies have this multi-brand operation. Our familiar brands such as Haier, Gree, Midea and Skyworth have many sub-brands. How much do you know about these brands?
Looking at the above table, I feel that the survival rule of the weak market has not been left behind. The once famous brands such as GE (General Electric), KUKA, Alcatel, Toshiba, etc. have now become one of the sub-brands of others. In recent years, there have been too many acquisitions in the home appliance industry: Haier’s acquisition of GE, Hon Hai’s acquisition of Sharp, LeTV’s acquisition of VIZIO, etc., and in 2017, the good news came: Midea’s acquisition of the German KUKA Group The matter has been approved by the U.S. Foreign Investment Committee and the Defense Trade Control Council, and the transaction is completed soon.
However, the acquisition of German companies by Chinese companies still requires the approval of the relevant US agencies. This small series of editors is less knowledgeable and does not understand...
Brand is an important embodiment of an enterprise's products and core values. A good brand allows consumers to have a certain degree of positive impression on the product and is willing to repeat consumption. This is commonly referred to as brand loyalty. This is what every company is pursuing. But the problem is that a good brand is not easy to form, and it is usually hard to change once the original impression of a brand to the consumer is formed.
Homemade Brand: Market Segment, Precise Positioning
Skyworth Internet TV brand cool open
The significance of sub-brands is that they can help companies to subdivide the market and cover a wider audience. For example, Skyworth, as one of China's traditional TV manufacturers, decisively launched Internet TV brands to cope with transformational needs when it broke out, directly competing with emerging Internet TV brands, and having more young user groups. , Cool open dual-brand operation has achieved very good results, but also successfully pushed cool open brand.
Hisense high-end Internet TV brand VIDAA
In addition to Skyworth, Hisense also officially launched the Internet TV brand VIDAA in 2016, focusing on youthfulness, new trends, and experiences. It is suitable for youthful and lively young people groups, and its products are also more personalized and innovative, and indeed it is with the parent brand Hisense. The style is very different. The distinctive features should also be one of the elements that a sub-brand has.
Lang Ping Endorsement XESS Creation
While another TCL in the traditional TV manufacturers, although there is no independent operation of the Internet TV sub-brand, but also launched a new sub-brand - XESS create Yi, Chuang Yi and before the cool open, VIDAA is different, its main high-end TV The market, the target user is very clear - the high-end elite, the price is not cheap, of course, there is indeed a quality that can match its positioning.
Many home appliance brands will have their own brand to expand the market. Haier Casa is one of the brands that focuses on the high-end market. The reason why this is done is that a large part of the reason is that the image of its own brand has been deeply rooted in people's minds. It is not easy or necessary to change. The new sub-brand can reshape the new image through the glory of the mother brand.
Buy brands: Borrow brand aura or focus on its overseas home market
In addition to their own brands, many home appliance companies will also choose to buy other brands to expand their business. Many people know that Hisense is one of the traditional TV manufacturers, but how many people know Kelon air-conditioning, Rongsheng refrigerator, is also Hisense's. This was after the acquisition of Kelon by Hisense, which expanded the business to white electricity.
Of course, the United States is the expert in this area. The sub-brands of the United States are almost all acquired through acquisitions. Many people use the Little Swan washing machine at home is also owned by the United States. Just this year, the United States has already acquired Clivet, the old Italian central air-conditioning brand, and the German robot giant KUKA. Clivet will further increase the US market share in the European market.
Nowadays, many home-made household electrical appliance manufacturers are constantly striving on the road to internationalization. There is a very real problem that most of the domestic brands have left foreigners with a “cheap†image to a certain extent. With such a brand image, it has apparently Not suitable for direct attacks on foreign markets, and acquisition has become a good way.
LeTV Jia Yueting and Vizio founder Wang Wei
This year, LeTV will undoubtedly become one of the most attractive brands. LeTV acquired US TV manufacturer VIZIO for US$2 billion to become the largest acquisition in the history of the global TV industry. In this way, LeTV can directly enter the US TV market without any hard work. Not to mention that VIZIO's market share in the US TV market is second only to Samsung. This is simply a super cake, which adds a powerful force to the internationalization of LeTV. Arm.
There are many examples like this. In the internationalization of domestic TV brands, it can be said that TCL is currently the most successful. In recent years, TCL has been the No. 1 exporter of color TVs for Chinese companies. After acquiring Thomson and Alcatel, TCL has provided great help for its national development. In the European market, although there is still a part of the Thomson brand, the TCL brand also accounts for more than 50% of the market, and markets outside Europe are basically TCL brands.
Hisense Acquires Sharp American Factory
At the same time, after the acquisition of Sharp Americas in 2015, Hisense also obtained Sharp's right to use the brand in the Americas and all channels. When Sharp was acquired by Hon Hai, Hon Hai Group repeatedly tried to ask for the recovery of this part of Hisense, but it was repeatedly rejected. After all, this is also the main way for Hisense to enter the American market. It was difficult to win and how to easily give up.
Summary: In recent years, the acquisition actions of domestic home appliance manufacturers have been quite frequent. Even the Japanese giants Sharp and Toshiba have not been spared. It is easy to find that only a few big companies can acquire the capital. After all, not all companies can fill Sharp's huge pit of losses. This situation of eating too much may make the home appliance industry more and more concentrated. In the end, only a few large companies survive.
From the appearance, the "jumpers" of the board cards in the computer are small metal sticks (jumper posts) embedded on the motherboard, sound card, hard disk and other devices, and small clips (jumper clips) that are set on these metal sticks. The function of the jumper is to adjust the on-off relationship of different electrical signals on the device, and to adjust the working status of the device, such as determining the mainboard voltage, the master-slave relationship of the driver, and so on. When the jumper clip is put on two jumper posts at the same time, it means that the two jumper posts are connected. If only one or no jumper posts are put on, it means it is disconnected. It is very important to adjust the jumper. If it is jumped incorrectly, it may crash in some cases or even burn the entire device. Therefore, you must read the manual carefully when adjusting the jumper, and check the name of the jumper, the number of the jumper and the on-off relationship.
The jumpers on the motherboard generally include CPU setting jumpers, CMOS clear jumpers, and BIOS write prohibition jumpers. Among them, the CPU setting jumper is the most complicated. If the motherboard is relatively old, you must set the core voltage, FSB and frequency multiplier jumpers on the motherboard. According to the motherboard manual and CPU frequency, set the above corresponding jumpers. Normally, there is a set of jumpers corresponding to the CPU voltage on the motherboard, and each jumper corresponds to a voltage value. Find the appropriate voltage value, plug in a keycap to short it, and select this voltage value. In the same way, find the FSB jumper and multiplier jumper, and set the appropriate FSB and multiplier respectively. Note that only one jumper can be short-circuited in each group of jumpers.
The jumper here refers to the copper connecting wire, which is made of a standard jumper cable and connecting hardware. The jumper cable has copper cores ranging from two cores to eight cores. The connecting hardware is two 6-position or 8-position modular plugs. , Or they have one or more bare wire ends. Some jumpers have a modular plug at one end and an 8-position module slot at the other end, or are equipped with 100P wiring plugs, MICs, or module slots. Jumpers are used on the distribution frame to transfer various links, and can be used as a distribution frame or equipment connection cable. Both ends of the modular jumper are RJ45 connectors, adopt TIA/EIA-568A pin structure, and have a flexible plug-in design to prevent loosening and jamming. The length of the jumper is 1 foot (0.305 meters) to 500 feet (15.25 meters), the most commonly used are 3 feet, 5 feet, 7 feet and 10 feet. Modular jumpers are used in the work area and can also be used as jumpers in the wiring closet. In the small office network or home network DIY installation, the dual-computer interconnection jumper is often mentioned. This kind of jumper is not a standard jumper used in integrated wiring, but a special hardware device connection line. It is used when two PC computers are directly connected by twisted pair, or when two HUBs are to be connected through RJ45 ports. , You need crossover (commonly known as cross-connect wire, jumper). It follows a special connection sequence.
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