One of the main reasons for Apple’s iPhone X sales last year was that the price was too high and consumers did not accept the high price of $1,000. Earlier, it was reported that Apple will lower prices in new mobile phones in 2018, but according to the latest news from industry media, Apple's new mobile phone pricing this year will still be very high.
The industry generally believes that at the September conference, Apple will release three new mobile phones, two with OLED screens and the other with LCD screens. The LCD version is slightly lower in price and may even return to the traditional $650. Pricing.
According to a source quoted by the Taiwan Electronics Times recently, the price of smartphones released by Apple this fall is still very high, but the specific pricing information is unknown.
According to sources, in view of the high pricing of new mobile phones, consumers in many parts of the world (including mainland China) will buy more old phones, including iPhone 7, iPhone 8 and so on.
In April of this year, Apple launched a red version of the iPhone 8 for the purpose of charitable donations. In the Chinese market, shortly after the product launch, Apple cut the price, the unit price was reduced by 900 yuan (equivalent to 141 US dollars), the price cut and the red appearance made this phone popular with consumers in mainland China.
In the iPhone X phone, Apple set a price of $1,000, which is the highest price in the history of Apple's mobile phone, but in terms of market sales, the high pricing of the iPhone X has become a disadvantage. Many Wall Street analysts in the past also attributed poor sales to over-priced.
The long-term pricing of Apple's mobile phone in the past years is 650 US dollars, which has become the regular price of high-end mobile phones that Samsung and other companies follow. Consumers gradually accept it. But the $1,000 price is half the price, which is beyond the psychological expectations of many consumers.
In addition to Apple, Samsung's high-end flagship phone is close to $1,000. Samsung has also suffered the same embarrassment as Apple, which means that high prices bring low sales.
It should be noted that in the past year or two, Apple has adopted a model for launching low-priced products, which has been quite rare in the past. For example, in tablets, Apple introduced lower-priced entry-level products to better compete in the school market with laptops powered by ChromeOS. Financial report data shows that price cuts have driven sales of Apple's tablet PCs.
On the notebook side, Taiwanese media reported that Apple will launch a low-priced version of the entry-level computer this year, which was originally scheduled to be released in the second quarter, but has been postponed to the second half.
According to such product pricing ideas, in this year's three mobile phones, Apple may also introduce a more affordable pricing in the LCD version of the mobile phone. Previously, Guo Mingqi, an analyst at Taiwan's KGI Securities, even said that Apple may reduce its historical minimum price to $550.
Apple's mobile phone is already a product in the downtrend channel. In 2015, sales volume reached its peak record. After two years of decline, the iPhone X mobile phone that was upgraded last year did not become Apple's savior. Apple's mobile phone business declined slightly in several quarters. It fluctuated within a small range of growth and achieved a small increase in the first quarter.
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