Beijing morning news on November 28, Amazon is also preparing to enter the ascendant virtual reality (VR) and augmented reality (AR) market.
The retail giant released a software tool called Sumerian on Monday, hoping to simplify the process of programmers using VR and AR applications with 3D computer graphics.
Facebook's Oculus Rift is a typical representative of VR, users can wear on this device can be immersed in the digital world. In the AR application, the user can see the virtual information superimposed on the real image through the smart phone.
Amazon claims that Sumerian is a way to develop 3D applications and games that can be run on Eyewear like Rift and HTC Vive, and also compatible with Apple products such as iPhone and iPad. Amazon plans to be compatible with Google's VR software tools as soon as possible to support Android devices, but the company did not disclose the specific date.
Sumerian's interface is similar to traditional photo editing software such as Adobe Photoshop. From the digital library, users can select tables, trees, and carpets and place them in their digital environment.
Because you can directly drag and drop digital objects and create 3D animation scenes, make it compatible with video game engines such as Unity and Unreal. Companies including Fidelity Investments are using this game engine to develop VR applications for corporate training purposes.
Although sales of VR goggles are far below analysts' initial expectations, technology companies such as Facebook and Microsoft still believe that this technology will gradually become popular as the price of eyewear itself and its accompanying computers declines.
Many companies also believe that AR will become a big business. Apple CEO Tim Cook recently said that the current AR market is similar to the 2008 App Store, which is still in its early stages of development and has not taken off.
Amazon announced Sumerian at the AWS Annual Cloud Computing Conference.
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