In the long run, the trend of smart TVs does not change, and the number of smart TVs installed and the number of active users are growing rapidly. The viewing habits of users are also shifting from live to video on demand. Paying habits are gradually developed, and the payment ratio is increasing year by year. However, the combination of smart TV and 4K ultra-clearing is bound to be the core of the next stage, and it is related to the in-depth integration and development of TV hardware, content, and software.
4K TV, also known as UHD TV, or ultra-high-definition TV, the general sense of the 4K TV viewing effect, in the larger screen TV, the better the quality of the picture, so 4K TV is basically and large screen, high-end one.
It is understood that the penetration rate of 4K TV in the past two years is also in sync with smart TV. Therefore, from the perspective of new products, whether it is a domestic color TV company or a joint venture TV brand, how to pack a more technologically advanced new technology name in 4K? It also became the standard model.
In terms of data, according to the data of Orville Cloud Network in 2015, the current penetration rate of 4K TVs in Chinese cities is 36.6%. Ovey predicts that in 2016 China's 4K TV retail volume will reach 20.46 million units, accounting for 43%.
In terms of global data, according to IHS data, the global UHDTV market share was only 3% in 2013. In the past three years, ultra-high-definition television continued to increase in volume, and its market share continued to grow. In 2014, it reached 17.1% by 2015. Increased to 36.6%.
The agency forecasts that the global demand for ultra-high definition television is expected to continue to grow. The market share of ultra-high definition television in the global market is expected to reach 58.9% in 2017, and the share of full-HD TV will drop to 27.6% by that time.
Therefore, in order to achieve better results in the popularization of 4K TVs, color TV companies have enhanced HDR technology, quantum technology, and other quality enhancement cards to the 2016 flagship new products to attract consumers' attention. Although it is an old pot, the taste of new wine is not bad. At present, the combination of 4K and HDR technology has become a new development direction for the TV industry. Samsung, LG, TCL, Sony, Changhong, Skyworth, Hisense, and big color TV companies have collectively favored HDR as the common direction in recent years.
In the new pot of OLED TVs, LG and Skyworth will also use HDR as the core standard technology of OLEDs, and use this technology's unique colors to match the self-illuminated OLED screens, expecting to give consumers different visions. Perception.
According to market research company ABI Research, by 2020, about 70% of 4K ultra high-definition televisions will support new technologies such as high dynamic range (HDR), wider color gamut, high frame rates, and immersive audio.
Regarding domestic TV companies, Skyworth Digital’s sales of 4K smart TVs in the Chinese market in February 2016 reached 108,200 units, an increase of 130% from February of last year. From April 2015 to February 2016, the total sales volume of Skyworth 4K smart TV reached 2.5823 million units, an increase of 97% year-on-year, nearly doubling the growth rate.
The company's soaring data reveals the signal of the domestic color TV consumer market transition to the 4K era. According to the retail enterprises monitored by the Ministry of Commerce, the sales volume of Ultra HD 4K TVs has increased by 18.1% year-on-year, which is 12.8 percentage points higher than that of ordinary TVs.
It is understood that with the burgeoning 4K TV consumer market, China's color TV brands have also increased their raids on large-size 60-inch and larger markets this year. According to market survey data, the proportion of shipments of 4K LCD TVs over 60 inches in the Chinese market has exceeded 35%, and the proportion of 50 to 59 inches has also reached 30. The Chinese market has occupied 55.3% of the world's 4K LCD TV consumer demand.
A tablet computer is an electronic device that integrates mobile commerce, mobile communication and mobile entertainment, with a touch recognition LCD screen, handwriting recognition and wireless network communication functions. At present, the tablet computer has become the most popular electronic product.
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