In the projector market, the Japanese camp has always been "independent of its own technology": the two major light valve display camps including LCD and LCOS constitute the "strongest" Japanese brand territory. However, at the just-concluded Shanghai SIAV Exhibition, one of the owners of the Japanese projection giant and LCOS core technology D-ILA (direct drive image light source amplification technology), JVC launched a 4K projector based on TI DMD technology. LX-UH1, throw one to the projection market!
TI's 4K comes from behind and JVC's 8K ancestor In the high-resolution projector market, JVC's name has long been in the first camp. For example, in 2008 JVC relied on a 1.75-inch D-ILA light valve to introduce an 8K projector system with a resolution of 8192 x 4320. It can be said that the earliest human projection system of 4K standard and 8K standard came from JVC. Concentrating on high-resolution and good color visual language contrast experience, JVC has also formed its “uniqueness†in the home theater market.
However, the driving force that can really promote the popularity of a "new standard" is not "who is the first to launch", but who can "treat the price of playing" in this new standard. In this regard, TI launched Wang Fry in 2017: two light valve products of 0.47 inches, which provide unprecedented price economy for 2,000 lumens below market and 3000 lumens mainstream market, respectively.
TI's 4K light valve has undergone an evolution from an early one inch or more to a 0.66 inch in 2016 to a 0.47 inch in 2017. In this process, the light valve size, package size, and pixel size continue to shrink, and the tilt-and-roll pixels (YIJI TRP) technology has contributed to the decrease in the cost of core light valves and light engines, laying a foundation for 4K to enter the poor market. solid foundation.
Using this new weapon from Texas Instruments, from the end of 2017 to the beginning of this year, BenQ, ViewSonic and Optoma have launched a 4K projector with a million-dollar level, and even the price has been directly tested for 7,999 yuan. According to Projection Times, JVC’s new 4K model is quoted at US$2,499 (approximately RMB15,700), which is the most affordable JVC product ever, compared to JVC’s own D-ILA 4K model. The price is indeed a lot cheaper.
It can be seen that JVC invested in TI's arms, mainly by the cost advantage of 0.47 4K. For brands such as JVC, which mainly rely on the home market, 4K is the foundation for future expectations and survival. Cheap 4K is the basic survival base. Creating a high-quality product system that differentiates and meets more consumer needs in the 4K product line is an inevitable choice. Especially now, JVC faces the following two "big trends."
The new standard is fun, do we really have 4K content? For 4K, many players (whether projection or color TV market) are no longer strangers. Compared with the color TV market, in 2017, 4K accounted for more than 60%, 4K sales in the projection market, although "just starting", but this does not prevent people's imagination of 4K. Especially in the first quarter of 2018, the high profile of the “full industry team†in the 4K market became the key to 4K popularity.
At the end of 2017, Guangdong 4K Ultra HD TV channel was launched. This is China's first 4K ultra high definition television channel. CCTV plans to launch 4K TV channels in 2018. In April, iQiyi TV Fruit New Product Launch Conference was held in Beijing, introducing AI screen-smart hardware iQiyi TV Fruit 4K - this is a content box product. China Mobile has announced that it will purchase 55 million smart box products supporting 4K in 2018. Tencent Video currently has more than 100,000 4K videos, 4K albums over 27,000, covering the hit TV episodes.
The more official news is: "Guangdong Province's Implementation Plan for Expanding and Upgrading Information Consumption (2018~2020)". By 2020, 4K TV users in the province will reach 20 million. On March 29th, China Ultra High Definition Video (4K) Industry Development Conference was held in Guangzhou. Deputy Minister of the Central Propaganda Department and Director General of the State Administration of Radio and TV Nie Chenxi attended the meeting and once again strengthened to accelerate the development of China's ultra high-definition video industry. - 4K has become the focus of the next stage of technical upgrading of the radio and television department.
So much to say above, just to tell "play friends": 4K really came! Content problems that bother everyone have been "resolved". Some early adopters have already enjoyed a 4K experience in the 2018 Spring Festival Gala, the Pingchang Winter Olympics, and the CCTV 4K zone.
First, the promotion of 4K is "huge." Although the brightness, contrast, and color gamut of the projector's parameters are important. However, in these areas, there is room for improvement in the product "not too great," and the gap between products at the same price is also relatively limited. And 4K can provide 4 times the resolution of 1080p standard, this is a great change. Especially for players in the high-end market of 10,000-15,000 yuan, the gap between 4K and 1080P is huge enough.
Second, the so-called new 4K standard is not just a 4K concept. For example, the CCTV 4K signal includes “resolution up to 3840×2160, frame rate of 50P, image quantization bit of 10 bits, support for HDR, color gamut for BT2020 standard, sound support for 5.1 surround sound and three-dimensional sound†and so on. content. JVC's LX-UH1 projector has a resolution of 38,402,160, brightness of 2,000 lumens, auto iris technology achieves a dynamic contrast ratio of over 100,000:1, and 100% REC.709 (BT.2020 compatible) color gamut and HDR (HDR10 & HLG) technology. Demonstrate vivid movie quality. - From content to hardware, 4K means systemic improvements.
Third, projection requires 4K, which is the core value of the big screen. The demand for projection display is essentially a large screen, especially for domestic players who use it as a "large-screen" tool that exceeds the effects of color TV. It is well-known that under certain conditions of resolution, the larger the picture, the larger the number of pixel particles, the sharper the picture edge, and the more prominent the squareness of pixels. This makes the 4K projector's 100-inch screen much more "eating resolution" than the "small" screen of the 55-inch 4K LCD TV. The reverse expression of this view is: The bigger the picture is, the more it can highlight the high-resolution picture quality value.
Therefore, no matter from the improvement of projection technology itself, new content and quality standards, or from the core consumer demand of the projector, 4K projection has great playability and necessity.
Japanese 4K investment will become the focus of disputes in the camp The above analysis can be seen, 4K in the content level and hardware level maturity and necessity. This is the "key macro background" of JVC LX-UH1's debut.
From a microscopic point of view, 4K projection products are ushering in an outbreak: BenQ, Optoma and ViewSonic have completed the first round of cheap 4K layout, and soon the second round of "quasi-high end" layout products at a price of 15,000 yuan will also be come out. At the same time, in the 4K high-end products debuted in 2016-2017, many manufacturers of DLP camps have also entered a new stage of “regenerationâ€. A group of LED light sources, laser light sources, and high-quality 4K projection products are on the road.
In contrast, the Japanese Legion, which possesses the light valve technology, “has started early and ran slowly†in 4K. The reason is that the 4K light valve not only has to solve the "more pixels" problem, but also to solve the cost problem (smaller light valves and smaller pixel particles), and the brightness adequacy brought about by small pixel particles and small light valves. problem. The combination of these technical difficulties, more conducive to DLP this pure aluminum mirror reflection technology.
Therefore, JVC chose TI's DLP technology and DMD light valve in the low-price end market - this choice breaks the traditional JVC product line technology and is very helpful in enriching its product system. However, this is equivalent to opening a hole in the Japanese independent light valve technology camp: Now more brands will face the problem of how to lay out 4K.
People in the industry believe that with the promotion of the 4K universal product market, more Japanese brands will launch corresponding products: not only did the domestic investment brands that have already owned the DLP product line gradually join, there was no DLP product line brand before. Facing the possibility of choosing DLP technology. A 4K projection of the "peak season" will be formed in 2018. 4K will also become the key focus of the “Technology Debate†that drives projection!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
TI's 4K comes from behind and JVC's 8K ancestor In the high-resolution projector market, JVC's name has long been in the first camp. For example, in 2008 JVC relied on a 1.75-inch D-ILA light valve to introduce an 8K projector system with a resolution of 8192 x 4320. It can be said that the earliest human projection system of 4K standard and 8K standard came from JVC. Concentrating on high-resolution and good color visual language contrast experience, JVC has also formed its “uniqueness†in the home theater market.
TI's 4K light valve has undergone an evolution from an early one inch or more to a 0.66 inch in 2016 to a 0.47 inch in 2017. In this process, the light valve size, package size, and pixel size continue to shrink, and the tilt-and-roll pixels (YIJI TRP) technology has contributed to the decrease in the cost of core light valves and light engines, laying a foundation for 4K to enter the poor market. solid foundation.
Using this new weapon from Texas Instruments, from the end of 2017 to the beginning of this year, BenQ, ViewSonic and Optoma have launched a 4K projector with a million-dollar level, and even the price has been directly tested for 7,999 yuan. According to Projection Times, JVC’s new 4K model is quoted at US$2,499 (approximately RMB15,700), which is the most affordable JVC product ever, compared to JVC’s own D-ILA 4K model. The price is indeed a lot cheaper.
It can be seen that JVC invested in TI's arms, mainly by the cost advantage of 0.47 4K. For brands such as JVC, which mainly rely on the home market, 4K is the foundation for future expectations and survival. Cheap 4K is the basic survival base. Creating a high-quality product system that differentiates and meets more consumer needs in the 4K product line is an inevitable choice. Especially now, JVC faces the following two "big trends."
The new standard is fun, do we really have 4K content? For 4K, many players (whether projection or color TV market) are no longer strangers. Compared with the color TV market, in 2017, 4K accounted for more than 60%, 4K sales in the projection market, although "just starting", but this does not prevent people's imagination of 4K. Especially in the first quarter of 2018, the high profile of the “full industry team†in the 4K market became the key to 4K popularity.
At the end of 2017, Guangdong 4K Ultra HD TV channel was launched. This is China's first 4K ultra high definition television channel. CCTV plans to launch 4K TV channels in 2018. In April, iQiyi TV Fruit New Product Launch Conference was held in Beijing, introducing AI screen-smart hardware iQiyi TV Fruit 4K - this is a content box product. China Mobile has announced that it will purchase 55 million smart box products supporting 4K in 2018. Tencent Video currently has more than 100,000 4K videos, 4K albums over 27,000, covering the hit TV episodes.
The more official news is: "Guangdong Province's Implementation Plan for Expanding and Upgrading Information Consumption (2018~2020)". By 2020, 4K TV users in the province will reach 20 million. On March 29th, China Ultra High Definition Video (4K) Industry Development Conference was held in Guangzhou. Deputy Minister of the Central Propaganda Department and Director General of the State Administration of Radio and TV Nie Chenxi attended the meeting and once again strengthened to accelerate the development of China's ultra high-definition video industry. - 4K has become the focus of the next stage of technical upgrading of the radio and television department.
So much to say above, just to tell "play friends": 4K really came! Content problems that bother everyone have been "resolved". Some early adopters have already enjoyed a 4K experience in the 2018 Spring Festival Gala, the Pingchang Winter Olympics, and the CCTV 4K zone.
Big screen to be fun, projection really need 4K?
Projection display products are now the largest sales of the model is still about 720p specifications products - this background, no doubt many people will doubt whether 4K is really necessary. First, the promotion of 4K is "huge." Although the brightness, contrast, and color gamut of the projector's parameters are important. However, in these areas, there is room for improvement in the product "not too great," and the gap between products at the same price is also relatively limited. And 4K can provide 4 times the resolution of 1080p standard, this is a great change. Especially for players in the high-end market of 10,000-15,000 yuan, the gap between 4K and 1080P is huge enough.
Third, projection requires 4K, which is the core value of the big screen. The demand for projection display is essentially a large screen, especially for domestic players who use it as a "large-screen" tool that exceeds the effects of color TV. It is well-known that under certain conditions of resolution, the larger the picture, the larger the number of pixel particles, the sharper the picture edge, and the more prominent the squareness of pixels. This makes the 4K projector's 100-inch screen much more "eating resolution" than the "small" screen of the 55-inch 4K LCD TV. The reverse expression of this view is: The bigger the picture is, the more it can highlight the high-resolution picture quality value.
Therefore, no matter from the improvement of projection technology itself, new content and quality standards, or from the core consumer demand of the projector, 4K projection has great playability and necessity.
Japanese 4K investment will become the focus of disputes in the camp The above analysis can be seen, 4K in the content level and hardware level maturity and necessity. This is the "key macro background" of JVC LX-UH1's debut.
From a microscopic point of view, 4K projection products are ushering in an outbreak: BenQ, Optoma and ViewSonic have completed the first round of cheap 4K layout, and soon the second round of "quasi-high end" layout products at a price of 15,000 yuan will also be come out. At the same time, in the 4K high-end products debuted in 2016-2017, many manufacturers of DLP camps have also entered a new stage of “regenerationâ€. A group of LED light sources, laser light sources, and high-quality 4K projection products are on the road.
Therefore, JVC chose TI's DLP technology and DMD light valve in the low-price end market - this choice breaks the traditional JVC product line technology and is very helpful in enriching its product system. However, this is equivalent to opening a hole in the Japanese independent light valve technology camp: Now more brands will face the problem of how to lay out 4K.
People in the industry believe that with the promotion of the 4K universal product market, more Japanese brands will launch corresponding products: not only did the domestic investment brands that have already owned the DLP product line gradually join, there was no DLP product line brand before. Facing the possibility of choosing DLP technology. A 4K projection of the "peak season" will be formed in 2018. 4K will also become the key focus of the “Technology Debate†that drives projection!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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