For the color TV OLED camp, Apple first used the OLED screen on the iPhone X, enough to trigger carnival. They even believe that the OLED spring of color TV will come soon, driven by the giant Apple.
However, the truth is often cruel. iPhone X uses OLED screen is RGB OLED, color TV uses OLED screen is white OLED, it is not the same thing, OLED TV big screen can not take the OLED mobile phone small screen.
Question 1: Since OLED TV is so good, why does Samsung provide OLED screen to iPhone X, why not use OLED screen for its own TV?
When the OLED TV camp screamed that Apple was using OLED screens on the iPhone X, they deliberately avoided the fact that Samsung, which provides OLED screens for iPhone X, is determined not to push OLED TVs.
Samsung is the world's largest color TV company. No matter its sales share or sales share, it is far ahead in the global market, and its industry influence is also the strongest. Another fact is that Samsung is also the world's largest provider of small-screen OLED panels, and more than 95% of the world's small-size OLED panels are produced by Samsung.
The world's largest color TV company, with the world's strongest small-size OLED production capabilities, but is determined not to push large-screen OLED TV, is this not enough to explain the problem?
Obviously, Samsung is fully in control of the core technology of OLED, and is well aware of the advantages and disadvantages of large-screen OLED. For this reason, although the Apple iPhone X uses an OLED screen, Samsung does not use the OLED screen on TV. In fact, Samsung has been carrying OLED screens on its mobile phones many years ago, but has always resisted the big screen OLED.
Samsung's attitude is very convincing. After all, as the world's largest color TV company, the world's largest provider of small-size OLED screens, it will not blindly follow the technical route selection.
In fact, not only Samsung's attitude, but the world's top 5 color TV brands, in addition to the only large-size OLED panel mass production capacity of LG, Samsung, Hisense, TCL have a very clear understanding of OLED TV, are not eager to promote OLED TV. Although Sony has launched OLED TVs, its sales are extremely small, and its mainstream products are still liquid crystal products.
Question 2: White OLED is not equal to RGB OLED. What is the confusion concept of OLED color TV camp?
Then the above question goes on, why does Samsung, which has the mass production capability of small-size OLED panels, do not push large-screen OLED TVs?
This is a matter of designing the technical level. Of course, these technical level analysis, the enterprises of the OLED TV camp, will not explain to the outside world in detail.
First, some companies won't tell you that OLEDs have white OLEDs and RGB OLEDs.
The so-called white OLED is directly used as a white point OLED device (in fact, a yellow OLED and a blue OLED device are stacked together) as a pixel point source, and then filtered through a red, green and blue color film.
RGB OLEDs are different in that each pixel produces its own RGB color by itself, without the need for a filter.
White OLED technology is low in technology, fast in mass production, high in profit, and beautiful in appearance. This is also the technology adopted by LG's leading OLED camp. However, white OLEDs have insurmountable defects, that is, residual image, low brightness, high power consumption, short life, and poor pixel quality. The current OLED color TV market is full of TV products that are all white OLED technology.
RGB OLED adopts organic light-emitting, environmental protection, high pixel gamut color gamut, low power consumption, long life, good transparency and high brightness. Samsung, Apple, vivo, OPPO and other mobile phone products using OLED screens use this technology. .
Perhaps many people will ask, why do TV companies not adopt RGB OLED? This is the root of the problem. At present, RGB OLED is used for large-screen production, the technology is complicated and difficult to mass-produce, and the yield is extremely low. LG Samsung has no good solution. This is why Samsung, Hisense and TCL are not willing to launch OLED TVs.
Seeing this, everyone should understand that the current OLED TVs are all using the immature white OLEDs that compromise. The technology has major flaws, and the more advanced RGB OLEDs are only suitable for small-size mobile phone screens.
Although they are called OLED, mobile phones and TV, it is totally different. Of course, the current OLED TV camp is hoping to confuse the two.
Question 3: The sales of burnt-screen afterimages are low, why can't you cover it?
As mentioned above, due to the immature technology, the OLED TV camp has to adopt white OLED technology, but this is not a shortcut for the development of OLED TV. Because the product problems caused by technical defects are very serious.
White light OLED TV, long play time will cause screen burns, leaving afterimages, affecting TV life. This insurmountable problem, in fact, OLED TV manufacturers themselves are very clear.
A very obvious example is that in the OLED TV manuals introduced by these manufacturers, there will be corresponding prompts:
Using the TV for a long time to play the following images (still images, still background images, 4:3 mode images, and widescreen mode images) will cause still image sticking, which is determined by the characteristics of the OLED TV...
In order to optimize the picture effect, it is recommended to take the initiative to perform standby operation after 4 hours of booting, please continue to boot after the screen is blacked out for 10 minutes...
The characteristics of the materials used in the OLED TV camp are prone to image sticking (burning). If the image is repeatedly displayed at the same position on the screen or displayed for a long time, image sticking may occur...
Even in some stores, the staff had to shut down and maintain regularly in order to ensure the effectiveness of the OLED TV display.
In addition, the white light OLED consumes a large amount of power, has high heat, generates large electromagnetic radiation, and has long-term viewing, or has potential safety hazards; the display has the defects of dark field detail loss, green dim yellow, white scene darkness and color cast...
I dare not say that OLED TV will not evolve again and get more support from mainstream brands, but because there are many technical problems and several times the price of LCD TVs, at least in the current OLED TV is not mainstream.
According to the statistics of Zhongyikang, OLED TV sold only 60,000 units in the Chinese market from January to September this year. If you follow this speed, it is difficult to exceed 100,000 units throughout the year. We must know that the size of China's color TV market is about 50 million per year, and the penetration rate of OLED TV is simply unbearable.
In summary, iPhoneX is not a panacea for the OLED TV camp. On the contrary, it may make the industry and consumers more aware of the practical problems of OLED TV.
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