Where is the Internet TV license party sacred?

In recent years, the development of television boxes and smart TVs has been repeatedly bumpy, not hardware or quality issues, but content. Perhaps you will be surprised that many offending video softwares have been put off the shelf for some time. After adding the words like “CIBN” to the shelves, even Tencent’s cloud-viewing TV version will not be able to escape. On television, the well-known upstart LeTV has recently succeeded in building a successful bridge with CIBN. This all involves a word that you must have heard but not necessarily understood - the Internet TV licensee.

In the early days of the TV box, with no restrictions, almost all of the resources can be requested free of charge via the video APP, and they can also directly watch TV channels. More importantly, they are free. This is why the TV box has become a hot industry. However, due to the cohabitation of online video content, there is almost no normative nature. In order to allow Internet TV content to be better controlled, Internet TV licenses are born.

The General Administration of Radio, Film and Television released two sets of Internet TV licenses: CNTV International, BesTV, Zhejiang Huahua, China International Broadcasting Station (CIBN), Central People's Broadcasting Station, Hunan Television, and Southern Media. Add new licensees. Only if they have a license, they have the right to broadcast and control, and they are qualified to launch independent content distribution services for IPTV and network set-top boxes. This allows Internet TVs and boxes to be controlled from content sources. It also means that if you want to do Internet TV, you must have license resources. This is why you can see signs like CIBN and GITV on smart TVs.

Let’s talk about LeTV. In fact, LeTV has already entered into cooperation with CCTV International (CNTV), one of the Internet TV licensees. However, the cooperation between LeTV and CNTV has been continuous, and the related cooperation between LeTV and CNTV has been officially terminated and rectified. During the period, licensees other than CCTV also suspended cooperation with LeTV. In the following two years, although LeTV was still developing rapidly, LeTV had been in an unlicensed state. It is said that it is illegal. Today, as LeTV grows in size, it gets an Internet TV license as soon as possible. Cooperation becomes a top priority. Until now, the cooperation between LeTV and the licensee CIBN has finally come to an end. The SARFT has approved LeTV's move to the CIBN integration platform and it has finally been able to feel at ease.

LeTV and CIBN reached a cooperation, LeTV TV business is no longer in the state of walking thin ice, but inevitably have been sent under the fence. The initial expectation of LeTV is to hold content, systems, and terminals in the hands of each other, and to do their own platform, advertising operations, and content operations. But now, after cooperating with the Guangdong side, LeTV needs to interface with CIBN from content to advertising operations, and a large part of it will also be subject to control.

Summary: Seeing here, surely everyone should have already made it clear that the Internet licensee is the party that enforces the rights of Internet TV content control. At the same time, it also has a huge amount of resources. The cooperation of smart TV manufacturers is not a bad thing. Even LeTV, which breaks through the borders, is willing to come under the fence, or else the smart TV business has nothing to do.

In the past two years, emerging Internet TV brands have gradually emerged, with micro-whales, popularity, and storms, but there are several surprising faces in this new army: CAN TV and Mango TV. CAN TV (seeing business) is affiliated to China Guangdong Party (CIBN). Mango TV is not to mention. The two companies are one of the seven major Internet TV licensees mentioned earlier. The Department of Broadcasting and Television has its own TV series. Smart terminals will inevitably compete with the partner's end products, and this will cause some trouble.

The early establishment of CAN TV, like many Internet TV brands, all of its products have a higher cost performance, the current CAN TV product line has covered as small as 32 inches, up to 65 inches mainstream size TV products and smart boxes, with The higher price/performance ratio has a good product quality and has a certain user group. As the first person in the broadcasting system to eat crabs, it was relatively successful.

Mango TV, unlike CIBN, did not directly introduce terminal hardware products. Instead, it first introduced the self-developed smart TV system MUI, and then it began to deploy terminal products smart boxes and smart TVs, etc., trying to use their own unique Resource advantage to create their own complete ecological. With the extremely popular "Happy Camp," "Where is Daddy," and many annual solo or home-made dramas, Mango TV's advantages in resources are evident. This will also make it an indispensable potential stock in Internet TV.

Broadcasting Department of television, because of their broadcast control rights, naturally has an inherent advantage over other TV manufacturers. Cooperation with TV manufacturers is more of a screen behind the users. It is difficult to stabilize users for a long time and launch terminal TV products. On the one hand, it can increase profitability channels. On the other hand, it can also win more users and shift from behind the scenes to the stage. It is no longer so passive. At present, it seems sensible.

Summary: CIBN became the first person to eat crabs. I believe Mango TV will not be the last radio and television brand to join the smart TV industry. As a consumer, we do not care about who is going to be a TV. We are more concerned about which TV is better and which TV can see what we want to see. The use of Internet TV licensees to make TV not only exacerbates the competition in the smart TV industry, but also makes the smart TV content more standardized.

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