Subdividing the smart home field, apart from the core technology of the new IC module part, which is currently mainly controlled by overseas companies, smart home raw material modules, module solution modules, and cloud platform service sectors may become investment hotspots in the smart home field in the next three years. In general, the smart home industry chain can be roughly divided into three parts: single product, smart home system, industry chain source and platform. There are two main forms of single products, wearable devices and smart hardware single products. At present, smart single products have received the most attention and are most favored by capital.
When we focus on smart home products and systems, from the perspective of enterprise development, there are currently three main factors affecting the development of smart homes.
High-quality products are the prerequisite
Whether it is an Internet company or a traditional home appliance company, there has been an upsurge of smart homes in recent years: Lenovo's "Housekeeping", Baidu's "Xiaodu I Ears and Eyes", Haier U+ Smart Life, LG's Home Chat, Samsung's Smart Home and so on, all kinds of products are competing with each other. At the same time, some traditional security building intercom companies are stepping up the deployment of smart home product lines. Compared with traditional home appliance companies and security companies with mature manufacturing technologies, the biggest problems encountered by smart home startup companies often come from hardware manufacturing.
Intelligence looks beautiful, but it is difficult to deliver high-quality products. A domestic startup company launched a smart device last year. Due to insufficient estimates of the difficulty of hardware manufacturing, the product failed to be launched on the scheduled date and had to delay delivery. For companies lacking hardware production experience, this is a difficult hurdle to overcome. The production process of smart hardware is far more complicated than ordinary people think. From the selection of components to product design, research and development, testing, and manufacturing, the whole process requires many links of polishing.
The advantages of traditional security companies in technology and hardware production should be maintained, and further improved and expanded to seize the opportunity to occupy the smart home market.
Powerful smart home companies, even if they are still in their infancy, put their technology in an important aspect. For an emerging smart home company interviewed by a reporter, its founders and principals have extensive work experience in traditional security or large IT companies. They are not only familiar with the entire process of hardware manufacturing, but also have a profound understanding of software and platforms. Insights, which helps them accurately predict potential problems in the production process.
Smart products must be produced on a large scale under the premise of ensuring quality. Otherwise, problems will occur frequently, which will not only affect the company's reputation, but more importantly, it will cause people to misunderstand the entire smart home industry.
User experience is the key
In the interview, the person in charge of a smart home company in Shenzhen said that most smart homes in the market now only focus on the realization of technology and functions, not paying enough attention to user experience. He believes that the real smart home is people-oriented, dominated by caring for the family, and can understand user behavior and feedback through cloud computing, forming a two-way human-computer interaction.
Most of the smart home switches on the market now use mobile apps as remote controls. Obviously, this is not truly intelligent. Smart switches should understand users’ thoughts through their usage habits, allowing users to select different modes with one click through the App, integrating people with the environment, and freeing people from the trivial tasks in life. This is smart. Home furnishing should reflect the humanistic care.
In January of this year, Nest, a smart home company founded by former Apple executives, sold it to Google for a high price of US$3.2 billion, which is undoubtedly a strong benefit to the smart home industry. Of course, whether the domestic smart home market can truly achieve a breakthrough, the key lies in whether it can accurately grasp user needs like Nest.
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