Nearly 30 years after this concept was put forward, the status quo of the industrialization of IoT (Internet of Things) is still unsatisfactory, and the trillion-dollar output value described by predictors and analysts has not yet come. Seeing no good solutions, analysts began to revise and lower their expectations for the industry.
At the moment, some companies can't wait to announce the hardware sales revenue of their IoT sector, but it can be seen that pure hardware revenue under the IoT subject is difficult to convince.
"Develop an APP for an oven. This is not the Internet of Things." Kevin Ashton, who first proposed the concept of the Internet of Things in 1991, said frustratedly. Those so-called smart razors, smart wine bottles and smarts exist only as functions. Bikini is not the real Internet of Things.
The 5G era is about to begin, and the application of artificial intelligence technology is widely developed. The IoT industry seems to be ushering in a golden opportunity period. But how much development can be depends on whether it can break the current IoT deadlock.
2009 should be a very important year in the development of the IoT industry. In this year, the blue giant IBM proposed the concept of "Smart Earth" based on the Internet of Things. Also in this year, Apple iPod engineers began to think about designing an electronic device for home use. Later, they founded the smart home startup company Nest.
In 2014, Internet giant Google acquired smart home manufacturer Nest. In the same year, Amazon also launched the smart speaker Echo.
For a time, IoT as an industry is widely optimistic. Optimists predict that the market size of this industry can reach trillions of dollars in 2025. But unfortunately, it seems that neither IBM nor Google or Amazon has been able to evolve IoT into the big market predicted by analysts.
IBM, Google, Amazon, and many Chinese IoT giants are using their IoT devices to split the originally huge IoT market into IoT fragments. As a direct result, developers need to face different software and protocol standards. , Development costs have risen sharply, and consumers also need to face fragmented IoT hardware, unable to interact and communicate.
The most representative smart home field fragmentation phenomenon in the IoT market is extremely obvious. Different brands of equipment cannot be linked. Consumers need to install different APPs to realize the use and management of a specific brand and specific equipment. The experience of using is very poor.
What's more serious is that in the current market structure, the competition for users' data, access, and traffic has become increasingly fierce. Various manufacturers, especially giants, hope to control their own dominance, and the protection and closure of data platforms are becoming more and more serious. IoT is a very important territory of various giants. Therefore, under the banner of various so-called ecology, it is also the reality of their own isolation.
In such a severely divided and fragmented situation, a vicious circle is forming. Although many users have bought smart devices, the real usage rate of smart home devices is not high because of the lack of abundant applications. Over time, it has directly affected the sales of these smart devices. The lack of sufficient users and markets has also affected the enthusiasm of software and service developers, which in turn has affected the richness of IoT applications.
As a result, the real usage of various seemingly glamorous IoT devices is not optimistic. Data from operator channels shows that before 2018, the so-called smart audio and smart home products in the Chinese market were not very active.
How far is the IoT marketIoT has affected the release of market potential due to fragmentation. This reality is not an isolated case. Before the era of real smartphones represented by iOS and Android systems, the mobile application market had faced such a dilemma. Developers needed to adapt to hundreds of mobile phone models, and users had to adapt to different hardware products and devices.
The emergence of a unified standard app store market has changed this situation, lowered the threshold for developers, truly expanded the boundaries of software, and promoted the arrival of the mobile Internet era. Now, can the IoT industry usher in a similar turning point, a unified alliance, and a unified interface and standard protocol to face developers and users?
At present, from the perspective of technological background and trends, IoT is also ushering in the best opportunity for development. Artificial intelligence technology is widely used in various fields. The data used by artificial intelligence is very dependent on IoT devices. The services provided also need to be realized with the help of various smart devices.
In addition, 80% of the world’s mainstream operators have begun testing 5G networks. The low-latency characteristics of 5G networks are very suitable for supporting smart devices and sensors for smoother data transmission. A real world covered by sensors is truly everything. The era of interconnected wisdom is at hand.
In this context, the formation of a truly unified IoT market is more worth looking forward to. In this process, the mobile phone ecology may become the best driving force.
Kevin Ashton clearly pointed out in his speech that smart phones are the natural pocket Internet of Things. Combined with other devices, smart phones greatly reduce the cost of medical, travel and other applications, and the data flow between devices has typical IoT characteristics.
In addition, what Kevin Ashton did not explicitly say is that the current mobile phone market share is rapidly concentrating to the top five giants. Mobile phone manufacturers are not as scattered as home appliance manufacturers. The compatibility and willingness of mobile phone manufacturers and other equipment manufacturers to cooperate and share With a better foundation, it is possible to quickly form the large-scale popularization of IoT applications.
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