If you say which of the most prosperous color TV industry in 2016 is, there is no doubt that there is only one answer, that is, Hisense.
According to Zhong Yikang’s data, sales and sales of Hisense TV in the first half of this year reached 17.16% and 17.85% respectively, ranking first. Even more amazing, since June, Hisense's high-end TV market share of 55-inch or higher has surpassed Samsung's sales volume, and has reached a peak in the high-end TV market.
In the environment in which most brands of the industry compete with low prices and low quality, such stunning performance has caused many people in the industry to use Hisense as "an excellent example of color TV industry's return to value war."
For a long time, the high-end market of color TV industry has been firmly occupied by Japanese and Korean joint venture brands, the main reason is that domestic brands do not have strong technical strength to compete. Since the 14th year, Hisense's self-developed ULED super-quality TV has been fully publicized so far and has successfully launched three generations of products and become a high-end television benchmark product. A research report of the Display Technology Research Center of Southeast University shows that Hisense ULED is superior to Samsung SUHD and LG OLED in terms of peak brightness, dynamic contrast, color gamut coverage, power consumption, etc., and Chinese companies are in dynamic contrast, color, brightness, etc. The major display technology has made major breakthroughs and leads.
In 2016, the performance of Hisense's third-generation ULED TV was even more impressive. MU7000 World View Series was launched simultaneously in 67 countries around the world and sold well in domestic and foreign markets; MU8600 became a European Cup commemorative TV hit all over the country; the upcoming ULED ultra-feature flagship MU9600 series, refresh picture quality records, appointment hot.
Another high-end product line of Hisense's layout - laser television products also performed well. Following the release of the world's first 100-inch laser television in 14 years, Hisense again led the industry in July 16 to release the world’s first 100-inch 4K laser television. As the earliest enterprise in the laser television industry, Hisense achieved 100% complete independent R&D of its core laser engines and achieved 217 technical patents. Laser TV is hailed as the next generation of television. In the future industrial layout, Hisense has already gone ahead of Japanese and South Korean companies. According to the latest July monthly data report, the sales volume of Hisense laser TV in the over 85-inch large screen TV market accounted for 42.8%, becoming an important product support for Hisense to achieve reverse over-the-counter in the high-end large-screen market.
In terms of branding, starting from early 2016, Hisense TV, the leader in the industry, has been on the rise in the global TV market and has injected a booster into the TV market. In June, Hisense, as the European Cup sponsor, “ Hisense TV's first "China Billboard" debuted in France's Green Field; in August, Hisense, as a sponsor of China National Gymnastic Team, landed Rio with the gymnastics team. The strong brand performance allowed Hisense to narrow the gap between the brand and foreign brands in the global market. ,
The market's recognition of Hisense also shows that Hisense has deployed the global market and adhered to the correctness of independent brands, independent technologies, and high-end product strategies. Product strength and brand power are both at the same time, making Hisense play a beautiful stand in the high-end flat-panel market.
According to Zhong Yikang’s data, sales and sales of Hisense TV in the first half of this year reached 17.16% and 17.85% respectively, ranking first. Even more amazing, since June, Hisense's high-end TV market share of 55-inch or higher has surpassed Samsung's sales volume, and has reached a peak in the high-end TV market.
In the environment in which most brands of the industry compete with low prices and low quality, such stunning performance has caused many people in the industry to use Hisense as "an excellent example of color TV industry's return to value war."
For a long time, the high-end market of color TV industry has been firmly occupied by Japanese and Korean joint venture brands, the main reason is that domestic brands do not have strong technical strength to compete. Since the 14th year, Hisense's self-developed ULED super-quality TV has been fully publicized so far and has successfully launched three generations of products and become a high-end television benchmark product. A research report of the Display Technology Research Center of Southeast University shows that Hisense ULED is superior to Samsung SUHD and LG OLED in terms of peak brightness, dynamic contrast, color gamut coverage, power consumption, etc., and Chinese companies are in dynamic contrast, color, brightness, etc. The major display technology has made major breakthroughs and leads.
In 2016, the performance of Hisense's third-generation ULED TV was even more impressive. MU7000 World View Series was launched simultaneously in 67 countries around the world and sold well in domestic and foreign markets; MU8600 became a European Cup commemorative TV hit all over the country; the upcoming ULED ultra-feature flagship MU9600 series, refresh picture quality records, appointment hot.
Another high-end product line of Hisense's layout - laser television products also performed well. Following the release of the world's first 100-inch laser television in 14 years, Hisense again led the industry in July 16 to release the world’s first 100-inch 4K laser television. As the earliest enterprise in the laser television industry, Hisense achieved 100% complete independent R&D of its core laser engines and achieved 217 technical patents. Laser TV is hailed as the next generation of television. In the future industrial layout, Hisense has already gone ahead of Japanese and South Korean companies. According to the latest July monthly data report, the sales volume of Hisense laser TV in the over 85-inch large screen TV market accounted for 42.8%, becoming an important product support for Hisense to achieve reverse over-the-counter in the high-end large-screen market.
In terms of branding, starting from early 2016, Hisense TV, the leader in the industry, has been on the rise in the global TV market and has injected a booster into the TV market. In June, Hisense, as the European Cup sponsor, “ Hisense TV's first "China Billboard" debuted in France's Green Field; in August, Hisense, as a sponsor of China National Gymnastic Team, landed Rio with the gymnastics team. The strong brand performance allowed Hisense to narrow the gap between the brand and foreign brands in the global market. ,
The market's recognition of Hisense also shows that Hisense has deployed the global market and adhered to the correctness of independent brands, independent technologies, and high-end product strategies. Product strength and brand power are both at the same time, making Hisense play a beautiful stand in the high-end flat-panel market.