Six Changes in LED Industry in 2014

Recently, a research institute in the LED industry pointed out that in 2014, the highlight of the LED market was still the backlighting application of tablet computers and smart phones, and the lighting application segment had the most significant growth in the engineering, commercial, and outdoor lighting markets. In addition, the agency also organized six major changes in the LED application market in 2014.

1. TV backlight limited future growth momentum <br> <br> According to statistics, the penetration rate of LED backlighting for TVs will reach 95% in 2013. Affected by the saturation of penetration and the slowdown in the growth of terminal TV sales, the LED backlight output value for TV will be the first decline in 2014.

2. Tablet PC is still the main growth momentum of the backlight market In 2013, the tablet computer was affected by the traditional off-season, coupled with the high level of access inventory, the shipments in the third quarter were not as expected, and the shipment was revised down to 196 million units. The annual shipment growth decreased from 33.6% estimated at the beginning of the year to 31.1%. It can be seen that flat-panel shipments have cooled slightly. Despite the slow growth of tablet PCs in the future, there is still much room for growth compared to other IT products. The agency estimates that the compound annual growth rate of LED output in tablet PC backlight applications from 2013 to 2017 is 8%.

3. iPhone5S Dual FLASH LED Design Adds Imaginative Space In 2013, Flash LED was affected too quickly due to price drop , and the overall output value was only increased by 3%. In order to increase the added value of mobile phone cameras, Apple has introduced "True tone flash." technology on the iPhone5S. That is, using two Flash LEDs as the fill light application, in the original one white Flash LED architecture, adding a warm color LED to make up for the difference in color temperature, the design of the dual Flash LED is expected to push up the total demand for Flash LEDs. The number of stars used in 2013 will grow by 27.3% to 1.44 billion and in 2014 it will reach 1.7 billion. It is currently impossible to know whether other mobile phone manufacturers will follow suit, but there is still much room for imagination in the FLASH LED market in the future.

4. Small-pitch LED display technology is gradually mature In addition to the original signal and advertising display applications, LED manufacturers have also begun to launch a small pitch LED display. At present, LED manufacturers have introduced a small-pitch LED display with a minimum pixel pitch of 1.2~1.6mm, which has the advantages of good color saturation and high resolution. Especially in the 110-inch display market, the cost is much lower than the same size LCD screen. In the long run, it may replace some of the TV backlight application models into the commercial and general consumer fields.

5. commercial, engineering, outdoor lighting market demand rise <br> <br> observe if the LED lighting market, LED lighting market applications will be packaged in terms of 2014 output value will increase substantially in which the engineering, commercial, outdoor market, the most significant growth . With the rise of market demand for LED bulbs, lamps, and commercial lighting, the market demand for mid power LEDs (Mid Power LEDs) has greatly increased. In particular, package types such as 5630 and 3030 have become mainstream in the market. We estimate that the mid-power LED output in 2013 and 2014 will exceed the High Power LED.

The backlight and general illumination LED specifications <br> <br> gradually emerging lighting market due to intense price competition, asked the city since 5630 specifications, cost-effective than the traditional high-power LED and lighting manufacturers widely favored. Therefore LED manufacturers began to think of ways to launch better than the 5,630 products. Since Japan's large-scale Japanese packaging company Yasushi Chemical introduced the 757 series of 3030-size packaging products, the market responded enthusiastically. Therefore, many manufacturers released this specification product in the second quarter of 2013, while the 2835 with high current characteristics was also packaged in China. The gradual development of manufacturers can not only be used in the backlight market, but also in the lighting market, which is also favored by customers. According to the survey data, compared with the 3030 (0.5~0.9W), 2835, 5630 and 1-3W LEDs, the 3030 package has the best price/performance ratio and the most competitive price, reaching USD0.12 in the third quarter of 2013. 0.16. It is expected that the future 3030 and 2835 packaging will replace the 5630 as the mainstream of the market.