Kitchen electric market battle staged** Golden Week

On September 12th, as the traditional Chinese sales season, “Jin 9 Silver Ten” has always been a “battlefield” contested by various businesses, which is especially true for the fast-growing kitchen and electric appliances industry. It is reported that with the approaching of the National Day Golden Week, many kitchen and electric brands have come up with their flagship product layout terminals. They hope that this year's Golden Week will earn a profit. “This year, the headquarters requested that all centers should take the lead in attacking, bring out the best kitchen electric products, gather popularity, and strive for the first time after the consumers enter the store to discover us.” Beijing Marketing, the domestic marketing company of the kitchen appliance division of the United States, is responsible for People said.

It seems that the heat wave of the kitchen appliance companies preparing for the Golden Week has come.

The U.S. kitchen giant benefited Golden Week's "heart"

In Suning Appliance Liujiayao shop, the reporter saw that many national kitchen counters and merchandise brands of kitchen appliances have been put on the shelves, and some of the favorable space has been concentratedly used by kitchen brands such as the United States. According to Wang Tao, the person in charge of the store kitchen area, many kitchen and electric companies have already prepared materials and personnel as early as a month ago. Compared with previous years, this year's gold stall preparation is really much earlier. In response, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, believes that due to the recovery of real estate, accelerated urbanization, and the impact of the country's favorable policies, the kitchen and electric power market is entering an uphill path of rapid development, and competition between industries has also intensified. Golden Week is such an excellent opportunity to drive sales. Businesses naturally pay extra attention and they all want to win a double harvest of brand and sales during this period.

Sun Mingyang, general manager of the domestic marketing company of Midea’s kitchen appliances division, stated that for the Mid-Autumn Festival and the National Day Golden Week this year, the United States has done enough preparations from top to bottom, not only the scale of promotional content requirements, but also new ideas and grades. For this year's Golden Week, we have launched an unprecedented five gift packages for kitchen appliances, giving consumers more real benefits.”

Innovative technology makes Jinqiu kitchen appliance market more innovative

Compared with previous years, this year's kitchen power market, new products, new technologies debut on stage became a major attraction in the market, and different brands of differentiated marketing is not only reflected in buy promotions, in the main push product layout, it is also trying to "seeking "Save new differences."

“For example, this hood with steam-washing function has been popular with many young consumers since it was launched.” Gome’s kitchen electricity promoter from Gome China Tower told reporters that young people like to spend their time on what they like. In terms of interest, the time-consuming and laborious tasks of cleaning the kitchen and cleaning the hood are certainly not welcome. The new steam oven hood innovative design by Midea Kitchen & Electric Co., Ltd. automatically steam equipment, through 110 °C high temperature and high pressure steam, as long as 15 minutes, you can clean the internal impeller, filters, air ducts, etc., do not need to disassemble, do not need manual participation The cleansing rate reached 98.5%.

Sun Mingyang stated that in view of the market competition for kitchen appliances this year, Midea’s kitchen appliances are intended to achieve a differentiated layout in terms of end product launches. “We hope to use innovative technology products to start and win this battle.”