Reduced number of TV viewers British prefer online video

Since the Internet has entered everyone’s life, more and more people have had new ways of entertainment. In the past, people often watched TV programs through the cable television network. In recent years, with the continuous popularity of online video, many TV viewers have begun to fall in love. Recently, the marketing company LEK Consulting conducted a long-term survey of British television viewers. The survey results show that traditional TV is gradually losing users in the UK.



This survey report counts data for the last 16 years, that is, since the 2000 millennium. The survey report pointed out that since the millennium, the number of television viewers in the UK has declined. In recent years, this figure has become more apparent. The emergence of online video content providers such as YouTube, Amazon Video, and Netflix has given television viewers new options. By 2015, 16 to 34-year-old adults in the United Kingdom have watched television programs for 10 hours to 12 hours a week. It now appears that there is a tendency to continue to decrease.

Of the television viewers surveyed, 46% said they watched at least one YouTube-provided video content each day. This figure accounted for only 12% in 2014. The market tuning company LEK Consulting also stated that in terms of viewing methods, users now have more room to choose because devices including PCs, tablet PCs, notebooks, smart phones, etc. can watch online videos, because the decrease in TV audience users is not enough. Strange.

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