At 9:58 am on June 6, Haier wisdom kitchen electric cooker and oven interconnection factory located in the West Coast New District of Qingdao, Shandong Province officially put into operation. After the interconnection plant is fully operational, the annual production capacity of the stove will increase by 1.5 million units, and the annual production capacity of the oven will increase by 200,000 units, totaling 1.7 million units.
At this point, Haier Kitchen Electric in September 2017 proposed to increase the production capacity of 10 million units of strategic planning gradually. In addition to the newly-added production capacity of 1.7 million units of Haier Smart Kitchen Cooker Bakeout Factory, the Qingdao Haier Smart Kitchen Interconnect Factory was put into operation in September 2017, with a production capacity of 3 million units. In May this year, Haier Smart Kitchen Electric Laiyang Interconnect Factory Construction starts with a planned production capacity of 4 million units. In addition, the remaining strategic capacity planning is also in the site selection and will start in the future.
The newly-opened interconnection factory is different from the traditional factory. Haier Smart Kitchen Appliance Qingdao stove-baked interconnection factory is the 10th interconnected factory of Haier Household Appliances Industry Group. The factory covers an area of ​​20,000 square meters and realizes global users through COSMOPlat industrial internet platform. The need to connect, solve the problem of "who is made for whom", realizes the integration of large-scale and personalized customization, and the closed-loop value from product experience to user scene experience. It not only meets the individual needs of users, but also realizes transparent and controllable production process, shortens production cycle, increases order response speed by 36%, and saves users more than 10%.
On the other hand, unlike the traditional cooker and oven factory, the interconnected factory has greatly improved the quality management and quality. Among them, the online quality test uses the industry's first three-time airtight test, two test fires, and the whole process of the stove production, five airtight inspection procedures, providing 100% comprehensive protection for the gas leakage of the cooker; the key of the burner, valve body, etc. The parts are 100% fully inspected; the pre-process realizes fully automated robot production, CCD visual inspection, and 100% of unqualified products are detected.
Haier Kitchen Electric proposed a strategic plan to increase capacity by 10 million units, which is related to the external environment and the strategy of the kitchen power in the context of internal globalization. Judging from the external environment, the "2018 China Kitchen Large Wire Market Insight Report" indicates that the kitchen power market is growing rapidly in 2017, and it is expected to enter the 100 billion class in the next two years. The kitchen electricity economy will directly pursue the living room economy. a phenomenon. At the same time, Chinese household consumers have also changed from simply pursuing product usability to pursuing high-tech, high-quality product experience. China's kitchen appliance industry is facing a double upgrade of quality and quantity.
Internally, after the integration of GE Appliances, Fisher & Paykel and other 5 brands to release the chef's power strategy, Haier's chefs rank first in the world, and Haier's multi-brand strategy has significant effects, which means Haier Kitchen Electricity is adapting to the needs of users in the global market. The internal and external factors forced the proposed and planned implementation of Haier's kitchen power production capacity of 10 million units.
Under the guidance of the single-in-one mode, Haier Chefs has integrated global resources such as GE Appliances and Fisher & Paykel, and has set up manufacturing bases in the United States, Mexico, Italy, Thailand, and China, respectively. The commissioning of the grilled interconnected factories and the increasing competition of Haier kitchen appliances in the market will bring new trends in the Chinese kitchen appliance market.
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