In recent years, the scale of China's virtual reality market has expanded rapidly. According to statistics from the Virtual Reality Industry Alliance, the scale of China's virtual reality industry market has reached 16 billion yuan in 2017, an increase of 164% year-on-year. At the press conference of the 2018 World VR (Virtual Reality) Industry Conference held on May 21, Luo Wen, Vice Minister of the Ministry of Industry and Information Technology, stated that virtual reality technology as an important force to lead the world in a new round of industrial changes has shaken the market by a trillion dollars. space.
It is reported that the Ministry of Industry and Information Technology will organize the formulation of the "Guiding Opinions on Accelerating the Development of Virtual Reality Industry" policy document and continue to promote the healthy and rapid development of the virtual reality industry in five major areas. The third point clearly states that the integration of virtual reality technology with other industries should be promoted. Implement the "VR+" strategy, promote the penetration of virtual reality technology and products with strong practicality and good demonstration in key industries and specialties.
VR hot global
In the wind, "VR + Culture" usher in the golden age
Under the background of the country's vigorous promotion of the "VR+" strategy, the strategic layout of Guangzhou Zhuoyuan's "Three Troikas" (VR + Pan-entertainment, VR + Popular Science, VR + Culture and Tourism) has aroused widespread concern in the industry. As early as a few years ago, when VR came to the forefront, Guangzhou Zhuoyuan has achieved a brilliant record of more than 3,500 VR theme parks in the field of pan-entertainment, and has driven the development of Zhuoyuan in the field of pan-entertainment and dramatic advancements in popular science education. The third carriage, Zhuo Yuan is also actively exploring the travel market.
It is undeniable that the travel and tourism industry has become an increasingly important pillar industry in China's national economy. The “China Domestic Tourism Development Annual Report 2017†(hereinafter referred to as the “Reportâ€) officially released by the China Tourism Research Institute shows that the number of domestic tourists in 2016 4.44 billion person-times, an increase of 11.0% over the same period of the previous year. In 2017, China’s domestic travel revenue reached 4.4 trillion yuan. It can be foreseen that the pursuit of cultural and tourism projects in the future market will become increasingly fierce, and a better investment environment is bound to usher.
Then, how should we go in the wind and catch the "golden age" of the travel industry and dig for the realizing potential of "VR + Culture"? In the early exploration of the travel market, Guangzhou Zhuo Yuan also achieved good results: Shandong Linyi Marine World’s VR theme park easily accounted for more than 20,000 yuan per day; the VR theme park in Kunming Ice and Snow Ocean Park, opened more than two years ago, Thousands of tourists can be accommodated every day.
Shandong Linyi Marine World VR theme park
Today, "VR + Culture" has made significant progress! On May 18, Yang Xuyun, chairman and president of Guangzhou Zhuo Yuan, and Xiao Di, the founder and president of Botao Culture, signed a strategic alliance agreement for cultural and tourism businesses, committed to the development of the “VR+ Culture and Tourism†undertaking, and jointly released “ Enjoy capsules, a customized product for small and medium sized VR theme parks. Guangzhou Zhuoyuan has a wealth of large-scale VR theme parks and experience in the creation of small and medium-sized investment projects, strong innovation capabilities and production R & D capabilities, Botao culture has been cultivated in the field of high-tech and large-scale cultural and tourism projects, in Wanda, Evergrande The well-known theme parks such as Haichang and Haichang provide professional travel services, and the two big companies eventually combine to form a strategic cooperation in the field of travel and tourism.
signing ceremony
Yang Zhuoyun, President of Guangzhou Zhuo Yuan, introduced the future strategic deployment of the cultural and tourism sector: In 2018, Zhuo Yuan Guangzhou will fully promote the cultural and tourism market, using its own products, channels, brands and other advantages to create the best travel vr products and customization The optimal travel and travel solution focuses on serving more than 10,000 second and third tier cultural and travel markets nationwide. The establishment of a Product Planning Committee and the formation of a strategic alliance for cultural and tourism businesses with Botao Culture can form a strategic layout for the North and the South, give play to their regional advantages and brand advantages, achieve better coverage of the national travel market, and develop high-quality, cost-effective, standardized, The cultural and travel products that meet the market demand.
Yang Yunyun introduced the strategic deployment of the Zhuoyuan cultural and tourism sector
Strong alliance, enjoying the capsule shock debut!
After the signing ceremony, Guangzhou Zhuo Yuan and Bo Tao culture co-operation made the first travel product - enjoy the capsule debut, for the "VR + travel" development career hit the first shot!
Enjoy capsule
Enjoying space capsules is an upgrade from Botao’s flagship “Planet Theaterâ€, which transforms the dome screen cinemas suitable for large-scale theme parks into products suitable for small and medium sized VR theme parks. Zhuoyuan & Botao have been developing and researching for a long time. Improvement, enjoy capsules finally shocked! This dome mini version of the capsule, 360 ° full immersive naked eye 3D, appearance technology explosions, has a unique shock experience, can support 4 people experience, high efficiency, coupled with 4K IMAX high-definition screen The super movie, I believe this boutique equipment will bring considerable revenue to the scenic area, VR theme park experience or commercial complex.
At the end: The strong combination of Guangzhou Zhuoyuan and Botao Culture is a major leap forward in the “VR+ Culture and Tourism†field. We believe that with the joint efforts of both parties, more high-quality, cost-effective and high-standard cultural and travel products It will gradually be born and make great contributions to the vigorous development of the cultural and tourism market throughout the country!
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