As 618 approaches, major e-commerce companies have started to launch the largest mid-year activities. This year, 618, NetEase's self-employed e-commerce brand Netease will be selected carefully from June 14th to 18th to launch the “pretty lean†618 promotion. It is reported that Netease strictly selected the "618" during the promotion period, in addition to "3 pieces of 20% off," "inflated red envelopes," "full of direct discount coupons," "red packets rain" and other multiple benefits, there are a variety of heavy products, This reflects Netease's strength and responsibility as a leader in the quality of life e-commerce industry.
Netease selects the best products and advocates refinedism
The theme of Netease’s selection of 618 was “precisionismâ€. This theme is in line with the consistent brand concept of NetEase – “Good life, not so expensiveâ€.
Netease strictly selects the most discerning eyes and respects every product. Netease's strict selection was born with the original intention of selecting excellent products for Chinese consumers. Netease carefully selected and gradually explored, through the ODM model, to provide users with reasonable prices, quality-oriented products. Netease strictly selected the “618†and hoped to use the theme of “exquisiteism†to deliver this important information to consumers. Netease strictly selected direct links with big-name manufacturers, removing brand premiums and intermediate links, and selecting high quality for the Chinese people. , High-quality and cost-effective products for the upgrade of China's 1.3 billion people's consumption. Easy access to the Internet, buy a fine point!
When it comes to exquisiteness, there are a thousand different kinds of refinement in the hearts of a thousand people. Netease strictly considers that it is truly exquisite and does not require gorgeous blessings. It is not a deliberate embarrassing attitude, but a lifestyle that is most revealing and spontaneous. True exquisiteness is not too expensive, not cheap, but a respect for good life.
Specific to the commodity selection, Netease strictly hopes that consumers will buy because they like it and buy it because they need it, but not because of the discount. Carefully selected, poetic life, this is an exquisite.
Continuation of 30%, More Welfare Shows Sincerity
Netease strictly selected 618 activities with the theme of “refiningismâ€. The event is divided into three waves, June 8 - June 13 - Warm-up phase, June 14 - June 18 - The event officially begins, June 19 - June 21 - Return stage .
Netease's strict selection of 618 activities continues three measures of this measure. Netease strictly hopes that consumers will slow down, seriously consider the selection, and spend some time thinking about buying some exquisite products to increase the enjoyment of life. Consumers can find their right and favorite products during the selection process and enjoy the calm in their lives. This is an important measure to transfer the concept of life to purchasing behavior, and it is also a recommendation for Netease's strict selection.
In addition to 30% discount, V2 members and above can receive 80% discount coupons. The Netease Select 618 has more activities to meet the different needs of users, share the activities of the direct reduction of vouchers, the daily sharing of activities can be random access to high amount of direct vouchers, everyone has a share, the highest available 100 yuan; expansion of the red envelope. From June 8 to June 18, each user can generate an inflated envelope, and the amount of money in the envelope can be more and more. Full back to the coupon. Full 999 yuan back to 50 yuan straight away coupons, over 1999 yuan back 100 yuan straight vouchers, full 2999 yuan back 150 yuan straight vouchers.
In addition, Netease’s strict selection of 618 events is more "red envelope rain" plan, on the 6.18 day, 10:00-10:05,14:00-14:05,20:00-20:05,22:00-22:05 In four time periods, the user can log in and participate, and a maximum of 500 red envelopes can be obtained. The amount of red packets grabbed can be superimposed on the discounted usage at the time of settlement.
Netease's strict selection will bring the exquisite good products of global quality manufacturers to Chinese consumers. This 618 event will allow large-scale profits and hopes to allow Chinese consumers to enjoy better products at a lower cost. In the context of consumer upgrades and supply-side reforms, Netease has selected 618 campaigns to highlight Netease’s sincerity in selecting customer service and its industry-leading strength. This is also the quality of life e-commerce field, Netease carefully selected as the industry leader.
Crawfish and other hot on the line, original design to meet more needs
Netease strictly selected during the 618 event, will be launched on the line and launched a number of heavy new products, including crawfish, towels, wave soda, Thailand made natural latex neck pillow series, light men's square sunglasses and other products.
It is worth mentioning that Netease strictly selected the "Black Pineapple" series of products jointly developed with Jiangsu Satellite TV. "Black Pineapple" is an original original design. The name "Black Pineapple" originates from the Cantonese homonym of "Like You." The Logo design is a simple pineapple. The series is based on black, gold and pink. The product design language Concise, light and cute, the product line includes jewelry, couple snacks, couple costumes, home space and other types of goods, will be the best gift for young people to express their love. "Black Pineapple" series of products will be through the Jiangsu TV's emotional variety show "We love each other," a centralized exposure, the series of products and ideas passed to young consumers.
It is reported that Netease strictly selected the domestic first-class design team. At present, NetEase's strict selection of some products has begun to reflect its own design philosophy. The number of Netease’s design teams has reached nearly 100. The design center provides Japanese, Northern European, neo-classical, and new Chinese designs based on the needs of consumers and the selection of their own styles, and then the suppliers produce them. In addition, NetEase has strictly selected an outsourcing team with nearly 400 people, and this number is still expanding. Including many domestic and foreign outstanding designers, such as Japan, South Korea, Denmark, France, Italy and domestic universities are very famous personal designers.
Excellent original design can bring competitiveness to products and brands. These products full of design elements to meet the various needs of consumers, is also a serious step in the selection of Netease to consolidate Netease's selection of brand barriers, a key step, but also will make Netease strict selection continues to lead the field of quality of life e-commerce.
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