When I first met Cheng Jingyuan, the chairman of Zhongshan Mingpai Lighting, the author’s eyes lit up: a young boss!
What makes people feel the most is that Cheng Jingyuan likes the "process of doing things", no matter how difficult, painful, and afflicting the process. He started from "entrepreneurship" and turned every idea into reality. In this sense, Cheng Jingyuan is treating the whole process of entrepreneurship as a kind of enjoyment. In the course of the interview, his eyes always stared at the author, always showing a smile, and often asked reporters some long-confident topics. After getting the answer, the face will show satisfaction. Expression.
He is a sincere, pragmatic and responsible entrepreneur.
Entrepreneurship, pain and happiness
Entrepreneurship is hard, but the process is happy. Cheng Jingyuan said.
An accidental opportunity more than ten years ago, Cheng Jingyuan came into contact with the lighting and lighting industry. At that time, the lamps sold in the Fuzhou market were very hot, basically in a situation of short supply. Perhaps it is natural to be sensitive to the hardware industry. When the lighting products on the market faced the problem of out of stock, Cheng Jingyuan realized that he had the opportunity to make a fortune, so he returned to Wenzhou and established a lighting factory to start producing lamps. He stressed that it is necessary to continue to determine a goal. No matter how many difficulties and obstacles, if you persist, you will achieve certain results.
In 2000, Cheng Jingyuan came to the ancient town to inspect and found that the investment environment of the ancient town was good, the supporting facilities were complete, the industrial chain was relatively perfect, and various indicators were not much different from his expectations. After more than two years of market research, in 2003, he decided to invest in the ancient town to build a factory.
Cheng Jingyuan said frankly that in the first year of the ancient town, he did not see the value of the brand. Gradually, Cheng Jingyuan has contacted many new brand-name products and new marketing concepts. These new things have opened up his vision and realized that only products can no longer meet the needs of the market. Consumers need more than just products. It is a service that is matched with the product. It is a combination of products and services. This demand calls for the birth of the brand. It is precisely because of the consumer demand that Cheng Jingyuan began to consciously create the brand, a series of strategic plans for the brand also came into being.
The word brand comes from the ancient Norwegian word brandr. Its Chinese meaning is “branding. At the time, Western nomadic tribes branded different marks on horseback to distinguish their property. This should be the earliest brand mark. The most lasting meaning of a brand is its value, culture and personality. They constitute the foundation of the brand. The three most important elements of Jingyuan are here.
Cheng Jingyuan said that over the years, the famous faction has grown up with dealers and suppliers. Everyone knows the truth, so cooperation can also reduce a lot of resistance. At present, the 4S specialty store realized by Mingpai is to promote products and build brands. To make the name of the people deeply rooted in the hearts of the people, there must be no shortage of products, services and images. What can products bring to consumers? Is it a function of taking the product or giving the consumer a pleasant enjoyment? The product that brings the function is just a product. If the product can bring a happy feeling to the consumer, then the brand is formed. The reason why the famous party wants to establish a 4S store is because it has seen the lack of after-sales service in the image store.
In the face of the phenomenon of stockpiling in the market, Cheng Jingyuan is even more hateful. He said that the phenomenon of stockpiling has caused agents to be irresponsible for after-sales service and is a self-destructive practice.
From hard work to brand building, this is just a process. Whether it is success or failure, I will feel a sense of accomplishment. Cheng Jingyuan described his views in this way.
In such an era when the market competition is extremely cruel and the kingdom is defeated, this view seems to be unique.
Cheng Jingyuan said that once you have this mentality or desire, you will not pay much attention to the results. It is important to enjoy every step of the career process. In fact, this enjoyment is very difficult, painful, and very torturous. Sometimes I can't get along with myself or struggle. Because many things often fail before they succeed, a bit like the darkness that everyone said before dawn. But the opportunity is equal for everyone. As Mr. Lu Xun said: There is no road in the world, and more people will become the way.
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