Following the successful creation of the giant LED display of Morgan Building and the direct insertion of video services into the forefront of the Olympic Games, Konka's two giant LED screens for Beijing Tianlongyuan Resort and Beijing Happy Valley will also be fully completed in June this year. Industry insiders predict that with the surge in demand for large-scale display equipment in the domestic travel and entertainment industry, LED business will become another strong support point for promoting the growth of Konka Group's performance.
According to Xiang Jianyong, deputy general manager of Konka Video, the total area of ​​three LED screens created by Konka for Tianlongyuan Resort is over 450 square meters. The structure of the project is complex, especially the display activity is 15 meters before and after the display. The accuracy requirement is within one millimeter, and the display per square meter of the steel frame weighs 100 kilograms. The construction is very difficult. However, with the support of Konka's strong technical force, this problem was finally solved smoothly. As the main drafter of the China LED Standardization Working Group and the deputy secretary general of the LED Optics Display Application Branch of China Optical Optoelectronics Industry Association, Xiang Jian is very successful in the field of LED technology development and application, and is also a representative figure of Konka video technology backbone.
Konka's assistant general manager Lei Wei introduced that the cooperation with Tianlongyuan is consistent with Konka's video marketing strategy. Konka Video's current main business is LED display in the fields of tourism, advertising, entertainment, etc., through cooperation with institutions with dominant positions in the industry, to create benchmarking projects, in order to promote the further development of the business.
It is understood that the future LED market in the world will be as large as 300 billion US dollars, so the Group will invest a lot in this field and will be one of Konka's diversification strategies. It is another growth point of Konka's new business. This year's Beijing Olympics, Bringing lucrative business opportunities to the LED display business, market demand is also showing a blowout situation.
Xiang Jianyong said that in the face of market opportunities and challenges, Konka is ready to become one of the earliest companies involved in the field of ultra-large flat panel display. It has accumulated rich experience in home LCD and plasma TVs, and has already had complete LED industry chain has mastered a number of core patent technologies, and Konka brand has great influence and good reputation in China, and has innate advantages for future business promotion.
In addition, the standards for the production and implementation of Konka LED products are far higher than the standards generally recognized by the state. At the same time, with the help of the Group's own sales channels and after-sales service network, special technical teams are set up for customer needs, so that LED products have perfect protection in the later stage. . In addition, Konka has customized services in hardware equipment and control systems to meet the different needs of different customers.
Xiang Jian pointed out that Konka hopes to expand its LED business to a wider range of fields in the future, including lighting, lighting, backlights, etc., while also entering the overseas market. With a series of cooperations such as Tianlongyuan Resort and Beijing Happy Valley, the industry believes that Konka's dominant position in the LED display field will be further consolidated. As a new business cultivated by the Group, the LED business will also become a subsidiary of Konka Group. Another highlight of the strategy.
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