“Since 2016, whether it is upstream, midstream or downstream, the LED industry has really entered a period of integration. In 2017, the LED industry entered a period of deep integration and will not be integrated. I think it will be 2019. The annual integration will basically end.†Dr. Zhang Xiaofei, Chairman of Gaogong LED, said at the annual meeting.
In terms of the middle reaches, the overall LED packaging market grew in 2017, but it was polarized. The top six companies accounted for 20% of the total, and the market continued to concentrate on leading companies, but the overall concentration was not concentrated, and there was a 20/80 upside down.
As the performance of packaging equipment has been greatly improved, the price has bottomed out, and the speed of upgrading has been upgraded. The products provided by leading packaging companies are gradually complete, the concentration is improved, and the return on investment is also improved. At the same time, the scale of domestic packaging giants began to expand.
According to Gaogong LED observation, although the capacity of various packaging manufacturers continues to expand, revenues are also growing, but the gross profit margin is declining.
In this regard, Li Jundong, general manager of Hongli Zhihui said, “In fact, Hongli Zhihui is also a member of the expansion army. The decline in gross profit has an impact on the whole industry, but the impact on Hongli Zhihui is not Big, because we have a relatively broad customer base. The decline in gross profit margin is mainly due to the price decline, which is also an inevitable trend in the market. Under this circumstance, enterprises need to continue to deepen their internal strength and optimize product solutions."
Breaking through the limitations of stability and heat resistance, creating car-level LED products
The capacity continues to expand, and the LED market environment is fiercely competitive. Many packaging manufacturers have decided to develop new segments to achieve differentiation with mainstream manufacturers and to obtain higher profit margins. For example, automotive lighting, landscape lighting, LED filament lamps, plant lighting, non-visible LEDs, UV LEDs, infrared LEDs, LED modules, etc. have become new applications.
As the leading packaging manufacturer in China, Hongli Zhihui has taken close attention to market opportunities and made decisive efforts in the fields of LED automotive lighting, filament lamps and UV LEDs, and has achieved remarkable results.
For LED automotive lighting, the "car-level" LED standard is very strict. According to Li Jundong, “From the perspective of product performance, the car standard is reflected in stability and heat resistance.â€
Stability means that the brightness, specifications, models, etc. of the product will not change. The products that may be purchased after five years are the same as they are now. Because part of the auto model is continuously produced, and even after the model is discontinued, there is an aftermarket, and the product needs a continuity.
The heat resistance, the standard requirements of the car gauge level are undoubtedly much stricter than the requirements of the lighting level, and the standards implemented are also different.
It is understood that Hongli Zhihui has made breakthroughs in stability and heat resistance, introducing the concept, standards and even R&D personnel of international car-level manufacturers to build the entire car-level packaging system. At the same time, Hongli Zhihui also purchased special equipment and established a special workshop to form a completely independent operation system to meet the different requirements of the vehicle regulation level.
Needless to say, the car standard is a certain standard. Up to now, Hongli Zhihui has formed a product line, which mainly includes automotive interior lights, exterior signal lights, daytime running lights, headlights, brake lights and other light sources.
“We have our own car modules and lamp factories, so for all packaging companies, we have the best understanding of the requirements of the lights, and we can understand their needs from the perspective of users and give them more professional services. Among the lamp manufacturers, we know the package best, so we can also put forward more precise requirements on the packaging process, process, research and development from the requirements of the lamp." Li Jundong told Gaogong LED.
Homeopathic, decisive layout of filament lights
I believe everyone has noticed that in addition to LED automotive lighting, LED filament light is also the focus of Hongli Zhihui's 2017 layout. It has fully implemented LED filament products at professional lighting exhibitions at home and abroad, and has won a good market reputation.
In Li Jundong's view, the future of LED filament lamps in a specific field will be very high, but as to whether it can become the mainstream of bulb sources, it depends on the cost. If the cost can reach a balance point, I believe that production will continue to rise.
In fact, in addition to the higher cost than ordinary lamps, the production process is complicated, the heat dissipation is difficult, and the production capacity is low. In response to the above problems, Hongli Zhihui has made sufficient preparations when entering the field of LED filaments. In the packaging process, the basic width is appropriately adjusted, and the arrangement of the chips is such that the heat is most uniformly distributed.
It is undeniable that Hongli Zhihui's LED filament light source product is a subversive product, which is completely different from the traditional LED lamp structure. It has high light efficiency, long life, less heat, good performance, no aperture, no dark area, no glare. High color rendering index. It is precisely because Hongli Zhihui pays special attention to the research and development of LED filament products, and now has obtained a number of product patents.
Although only one year, Hongli Zhihui has launched a series of light source products such as full-color filament/high-current filament, inverted filament/in-line filament, flexible filament, integrated filament, and successfully applied to stage lights. , filament lamps and other fields.
Consolidate mainstream products and continue to enter new fields
In 2018, for large packaging companies, it is necessary to upgrade the performance of high- and low-end products again, gradually remove imported products in the country, and strive to enter foreign markets and enhance their soft power. For small and medium-sized enterprises, they do not seek scale, but seek superior quality, improve absolute performance, do not fight price wars, and focus on special segments, such as high luminous efficiency of plant lighting, high reliability and high quality of automotive lighting. Long life and so on.
As a domestic packaging manufacturer, Hongli Zhihui not only continues to exert its strength in the mainstream products, but also spares no effort in emerging markets. It has never stopped exploring.
"In addition to LED lights, LED filament lamps, CSP, UV LED and other fields have achieved good mass production and revenue, we are also actively exploring the future of the Mini LED, Micro LED, laser and other packaging areas." Li Jundong Finally mentioned.
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