[Source: Gaogong LED's "LED Good Products" January issue (total issue 61) editor's message] Unconsciously, 2014 has left us! At the end of the year, according to the convention, it is necessary to sum up it. As a national and well-known high-end industry media, this magazine naturally needs to show a very high quality and a high degree of compulsion. Xiao Bian also pondered for a few days, how can we pass the positive energy of the industry in a quiet and comprehensive manner.
In fact, no matter whether you admit it or not, the creativity of Chinese netizens is endless. Recently, netizens have successfully combined the four idioms of “like to hear, to be happy, to celebrate, to rush, to rushâ€, and to abbreviate the new word “Xi Da Pu Benâ€, which has both the meaning of sharing joy and the nature of gloating. In order to pass positive energy, Xiao Bian is also quite hard, first use it!
Hi, like to hear, happy people. Although the government has weakened the support for LEDs when formulating relevant plans, relying on the positive and optimistic attitude of everyone, and the enthusiasm for the industry, the output value of the LED industry in 2014 has achieved substantial growth. According to data from the High-Tech LED Industry Research Institute (GLII), the total output value of the LED industry reached 344.5 billion yuan in 2014.
The increase was 31%, although it was lower than expected, but fortunately it did not go downhill. At the same time, based on better control of costs and consideration of price increases, various new technologies and new materials are emerging. The flip chip package, CSP package, and intelligent lighting concept are hot, EMC brackets, and nano-ceramic substrates are emerging, and fresh blood is continuously injected into the industry.
Big, the big here is not only the output value, but also the continuous expansion of the company. The volume of the market is growing. Many companies say that their orders are full, and the year is at the end of the year, and even in 2015. Of course, this may have some exaggerated ingredients, but it is hard to prove. But undoubtedly, this puts higher requirements on the capacity and scale of LED companies.
Tongfang 700 million yuan for Zheng Mingli control rights, Changfang Lighting 500 million acquisition of Kang Mingsheng 60% stake, Hongli Optoelectronics 180 million acquisition of Smide, Qinshang Optoelectronics to buy color easy to reach, a shout and Wancheng energy saving Three companies... and other mergers and acquisitions are too numerous to list. The entire industry took the lead in entering the peak period of resource integration, and it has become a consensus to reduce costs through scale.
Pu, universal celebration, popular meaning. The expansion of the LED output value in 2014 was largely due to the popularity of LED indoor lighting. It can be seen that in the output value of LEDs of 275.7 billion yuan, indoor lighting accounts for 39%, and the proportion is large. However, this indoor lighting is still concentrated in the field of commercial lighting, and has not really "fly into the homes of ordinary people."
"The industry returns rationally, and the price is not paid attention." This is used in the Chinese people, and everyone must be drunk. Chinese people who don't want 100 yuan to buy kidney 6? 1000 dollars to buy Mercedes? Therefore, the price is the king. But then again, it is not difficult to make the price low for domestic LED companies, and the high cost performance is also the slogan used by everyone.
During the year, the price of the full range of LED lighting products fell sharply. Even in Zhongshan, the news that Xiong Kee 5W LED bulbs sold for 1.5 yuan (no warranty, no after-sales, no postage) broke out. Shock), such a cheap price does not clear the obstacles of LED lighting promotion? From this point of view, the future of the LED lighting market is worth looking forward to.
Run, run, split (disintegrate) and isolate. The development of each industry will experience pain, and the LED industry will not be an exception. Even as technology continues to advance and the scale of output continues to expand, there will always be some discordant voices in the industry. Mergers, closures, and roads will happen from time to time. Especially in the event of running, there are countless people involved.
In the words of a business leader, in the LED industry, the signing of each contract is like a gamble, and whether the money can be recovered is unknown. This requires that before signing a contract, enterprises need to fully measure their ability to resist risks, and do not put their "all eggs" in the same basket. Otherwise, it is reasonable to jump to the floor without a road.
The year-on-year taste is getting stronger, but at this time, many LED companies are beginning to face the problem of collecting money when the billing period is approaching. The indefinite extension of the account period and the difficulty of collecting money have become an unspeakable pain in everyone's mind. How difficult it is to be a quiet beautiful man. Recently, Xiaobian saw that the sales department of the company has changed his own signature to "At the end of the year, I hope everyone can actively withdraw money, so that I can live a good year!" I wish you all the best in this language.
2014 has passed, but I think, I will miss him very much!
In fact, no matter whether you admit it or not, the creativity of Chinese netizens is endless. Recently, netizens have successfully combined the four idioms of “like to hear, to be happy, to celebrate, to rush, to rushâ€, and to abbreviate the new word “Xi Da Pu Benâ€, which has both the meaning of sharing joy and the nature of gloating. In order to pass positive energy, Xiao Bian is also quite hard, first use it!
Hi, like to hear, happy people. Although the government has weakened the support for LEDs when formulating relevant plans, relying on the positive and optimistic attitude of everyone, and the enthusiasm for the industry, the output value of the LED industry in 2014 has achieved substantial growth. According to data from the High-Tech LED Industry Research Institute (GLII), the total output value of the LED industry reached 344.5 billion yuan in 2014.
The increase was 31%, although it was lower than expected, but fortunately it did not go downhill. At the same time, based on better control of costs and consideration of price increases, various new technologies and new materials are emerging. The flip chip package, CSP package, and intelligent lighting concept are hot, EMC brackets, and nano-ceramic substrates are emerging, and fresh blood is continuously injected into the industry.
Big, the big here is not only the output value, but also the continuous expansion of the company. The volume of the market is growing. Many companies say that their orders are full, and the year is at the end of the year, and even in 2015. Of course, this may have some exaggerated ingredients, but it is hard to prove. But undoubtedly, this puts higher requirements on the capacity and scale of LED companies.
Tongfang 700 million yuan for Zheng Mingli control rights, Changfang Lighting 500 million acquisition of Kang Mingsheng 60% stake, Hongli Optoelectronics 180 million acquisition of Smide, Qinshang Optoelectronics to buy color easy to reach, a shout and Wancheng energy saving Three companies... and other mergers and acquisitions are too numerous to list. The entire industry took the lead in entering the peak period of resource integration, and it has become a consensus to reduce costs through scale.
Pu, universal celebration, popular meaning. The expansion of the LED output value in 2014 was largely due to the popularity of LED indoor lighting. It can be seen that in the output value of LEDs of 275.7 billion yuan, indoor lighting accounts for 39%, and the proportion is large. However, this indoor lighting is still concentrated in the field of commercial lighting, and has not really "fly into the homes of ordinary people."
"The industry returns rationally, and the price is not paid attention." This is used in the Chinese people, and everyone must be drunk. Chinese people who don't want 100 yuan to buy kidney 6? 1000 dollars to buy Mercedes? Therefore, the price is the king. But then again, it is not difficult to make the price low for domestic LED companies, and the high cost performance is also the slogan used by everyone.
During the year, the price of the full range of LED lighting products fell sharply. Even in Zhongshan, the news that Xiong Kee 5W LED bulbs sold for 1.5 yuan (no warranty, no after-sales, no postage) broke out. Shock), such a cheap price does not clear the obstacles of LED lighting promotion? From this point of view, the future of the LED lighting market is worth looking forward to.
Run, run, split (disintegrate) and isolate. The development of each industry will experience pain, and the LED industry will not be an exception. Even as technology continues to advance and the scale of output continues to expand, there will always be some discordant voices in the industry. Mergers, closures, and roads will happen from time to time. Especially in the event of running, there are countless people involved.
In the words of a business leader, in the LED industry, the signing of each contract is like a gamble, and whether the money can be recovered is unknown. This requires that before signing a contract, enterprises need to fully measure their ability to resist risks, and do not put their "all eggs" in the same basket. Otherwise, it is reasonable to jump to the floor without a road.
The year-on-year taste is getting stronger, but at this time, many LED companies are beginning to face the problem of collecting money when the billing period is approaching. The indefinite extension of the account period and the difficulty of collecting money have become an unspeakable pain in everyone's mind. How difficult it is to be a quiet beautiful man. Recently, Xiaobian saw that the sales department of the company has changed his own signature to "At the end of the year, I hope everyone can actively withdraw money, so that I can live a good year!" I wish you all the best in this language.
2014 has passed, but I think, I will miss him very much!
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