Today's smart watches are a bit like the scenes of smart phones when they opened the mountain. There are also many "drinkers" in the waters, but the difference between them is very obvious.
After more than ten years of development, the mobile phone was opened by a new product named Joe's surname. With the emergence of smart watches, product iterations have accelerated on the shoulders of giants. Specific to children's watches, unlike smart phones that want to infiltrate every aspect of people's lives, its emergence is more a result of a positioning function that catalyzes a demand in a social contradiction with considerable national conditions.
360 Children's Watch is one of the domestic products that entered this field earlier. Recently the brand launched a new 5C series of products, and in the downstream of the industry, the demand for content and artificial intelligence began to break through. This week, the 360 ​​child watch president Zhao Wei accepted an interview with a titanium media reporter. “All our configurations are the highest. We may compete with the previous generation of chips, but the price we sell is twice that of ours,†said Zhao Wei.
She also summarized the core competitiveness of the 360 ​​mobile phone into three parts:
1,360 OS for Wear system. Among these features are security and fast performance. The entire 360 ​​OS is 3 times faster than the watches on the market, and 35% faster than native Android.
2, positioning technology. Positioning is actually the standard for all smart watch products. In positioning technology, many products will have the problem of positioning drift. 360 uses artificial intelligence technology, which can automatically correct errors even if the network conditions are not very good, and the positioning is more accurate.
3, artificial intelligence. The Bradyron voice artificial intelligence was implanted on the 5 Series and 5C. This voice interaction was designed specifically for children and has 99.9% purity. In terms of content, they have gathered billions of pictures of the content, in addition to stories and nursery rhymes, there are 100,000 why, intelligent question and answer and a lot of educational resources related to children's learning.
Unlike general smart watches, the needs of children's watches are actually split into two parts. Children and parents, whose minds and appeals are very different from each other, have to face each other. Now that this artificial intelligence “Badiron†is launched and the establishment of a content-based parent-child community, it can be seen that 360 children’s watches are trying to build a bridge between two aspects of appeal.
Adults have their own rules and methods of living. Children need to be clear about concepts and rich in more emotions. However, it is impossible to use an adult's perspective to try to figure out the child's world. So 360 wanted to use Budiron to solve the children's education, companionship and safety issues.
Zhao Wei told a reporter from Titanium Media that the IP based on “Badiron†will develop peripheral derivatives, including dolls, schoolbags, handkerchiefs, etc. This approach is mainly to create a kind of accompanied atmosphere for children. In addition, they will also publish Badrion's picture book with a hairstyling story at a rate of one per quarter.
The basic setting of Badiron is a high-level creature from the outer planet. He will encounter many difficulties and setbacks when he comes to Earth. 360 is the process that hopes to handle things through Badi Long, teach children how to solve problems, cultivate their children's emotional intelligence, and establish a self-confidence mentality. To this end, they also have to do Badiron Adventure Games, and also hope that children learn through imitation.
When Badiron's character appeared on a child's mobile phone, not only did it provide a good entry into education and education, but it also allowed children to have a consistent starting point for the "monitoring" of such a vague concept.
The establishment of a content community for parents of children aged 5 to 12 is to tap into the larger potential market after satisfying the basic needs of children's positioning and prevention.
Zhao Wei told Titanium Media that the current parents are not particularly aware of how to educate their children or their children’s health. Many times, parents go to various forums to check and go to Google or Baidu, and their team hopes to form a relevant story library, not only in large quantities, but also to select high-quality content, which is told through the original story of Badi Long. How parents can better parenting. At the same time, parents should learn how to communicate with their children.
It is understood that 360 children eat smart watches have suffered a lot of losses. One is the lack of experience in the design of the product, once the product experience is very poor; both are once the market is expected to be too high, a product is stocked 500,000, resulting in a lot of inventory.
According to Zhao Wei, 360 children's watches are basically not profitable in terms of hardware, and later will consider advertising cash or other ways to make money. She believes that children's watches are also in urgent need of consumption upgrades. They will introduce some new smart hardware in the next step, hoping to cover all the scenarios.
Children's watches have some inevitable reasons for their appearance, but there are also some people who believe that it is a new consumption point that some smart phone makers are busy catching up with before they reach the ceiling. In any case, the problems of homogenization and over-marketing in this field are objective.
With the combination of artificial intelligence, using content to tap more potential needs is a feasible alternative? Only the market can give an answer. However, what is certain is that if IPs such as Badiron can achieve one-tenth of the “popularity†and “broadhead strength†of the national popularization level, they should be able to be “satisfactory†at least in terms of sales feedback. . (This article first titanium media, reporter / Zhang Lin)