Senno is a decentralized, blockchain-based sentiment analysis platform with an open software development kit using distributed hardware. Senno allows third parties to integrate crowd wisdom and data conclusion tools into their own platforms (e.g., digital assistants like Alexa and Sir. Based on real-time user questions about a topic or hobby. Whether it’s fun or boring. Both. able to answer accurately). Senno enables companies and individuals alike to tap into emotions and keep them connected by capturing the public's indications of a specific entity in a field.
Real-time access to public opinion has many benefits, including the ability to identify threats or opportunities and react immediately to monitor the impact of marketing campaigns and product changes. and performance over a specific time frame or location. For example, an increase in an entity like a company or cryptocurrency could indicate that something is going on. But translating and acting on them without validating what they represent, and analyzing their meaning, can be difficult.
Senno aims to provide third parties with infrastructure and SDKs to accurately analyze the essence of user sentiment. And generate valuable information in real time, which can then be responded to manually or automatically.
Through the smart contract technology of the blockchain, Senno's engineers have come up with an innovative solution. In-depth, accurate, extensive and real-time sentiment data analysis can be provided to all community members, with the advantages of low cost and high accuracy compared to traditional solutions.
Senno network usage traffic
Main features of Senno
Contribution reward system
30% of the SENNO token supply will be locked in smart contracts as a contribution reward.
Distributed hardware reduces costs
Senno leverages the power of its blockchain network, allowing members to contribute their own hardware resources. Thus eliminating the need to maintain expensive data centers. And reward contributing members with SENNO tokens.
access private data
Use blockchain. The system will use SENNO tokens to reward Senno users who provide access to their private data channels (real-time communication apps, WeChat, QQ, private news channels, etc.). These private data streams often have high-quality sentimental value, and as a result, Senno can analyze them more accurately than existing products on the market and based on publicly available data.
development contribution
Community members are able to earn SENNO tokens by developing distinctive features and plugins for the system. Development modules voted into the system by the Senno community. Developers will be issued SENNO tokens based on the complexity and usage of the developed features.
Flexible use and access
Senno has an open source, decentralized platform. Integration can be done in two ways:
Open SDK
The built-in SDK enables third parties to easily develop applications and plugins that take advantage of Senno's core functionality. App developers will be able to integrate sentiment analysis capabilities into the software they develop and provide hints, signals and analysis specific to their area of ​​expertise.
API connection
Senno will launch an open API which will allow fast and dynamic data query of Senno distributed storage. Companies like McDonald's will be able to use the Senno API to feed sentiment data into their BI systems to measure public attitudes and perceptions of new products and marketing campaigns.
Sentiment Analysis Al
Using an artificial neural network (ANN), Senno's machine learning algorithms will be able to identify high-value data sources using NEO's digital certification. and assign them higher internal scores, resulting in higher accuracy in the final sentiment assessment. In addition, according to the ability of the network, our AI can start scoring according to different sentiment analysis engines, and select a higher quality engine for similar queries to get the most accurate analysis results (see P.15 There is an Al scoring mechanism ), and can reduce analysis costs and computing power.
dynamic listener
To gain access to a huge amount of cluttered data, Senno has developed dynamic listeners that listen to classic Web 2.0 channels (such as blogs, comments, YouTube channels, and social media) as well as video and live broadcast transcriptions. Based on real-time commands sent by SennoCore, dynamic listeners can be directed to collect specific types of information.
Accountability and anti-tampering mechanisms
Thanks to the use of blockchain technology, emotional results are encrypted in transit, then stored in a distributed database and digitally signed to ensure data integrity and re-verification. Really achieve complete transparency. and make sure no action happened during the generation of sentiment result
SennoApps
Senno will launch an app market. This will include applications of various categories. Such as finance, medical care, marketing, etc. This means that end users will be able to benefit from sentiment analysis in almost every aspect of their lives. And developers can introduce apps based on sentiment analysis. For example: medical diagnostic applications, transaction tips, business intelligence, crowd wisdom, marketing campaign effectiveness measurement, etc.
digital identity
Senno runs on the NEO blockchain. to enforce data integrity and prevent manipulation. By using NEO digital identities, Senno will be able to characterize trusted data channels. and assigns it an appropriate reputation score using its Al algorithm.
Senno Infrastructure Overview
Senno aims to effectively promote data stored in a decentralized environment and uses blockchain smart contracts to oversee the integrity of the information. At the heart of Senno Network is SennoCore, which acts as a bridge between the off-chain world of non-blockchain applications and the on-chain smart contracts executed on the NEO blockchain.
The Senno Core
· Own the business logic of the Senno network
· Handling communication with external entities (SennoApps, APIs and SDKs)
· Verification of balances and payment for services via blockchain
· Differentiate between existing sentiment/new sentiment computation queries
· Use AI to manage data listeners. Raw data is divided into small chunks and saved to a distributed data storage network
Communicate with SennoClient network to manage distributed hardware resources
data listener
Acts as a pluggable service architecture, allowing data providers to be added, changed and updated
· Allows retrieval of data from public and private sources
· Collect raw data preferentially from designated channels according to Senno Core
The Senno Client
Retrieve processing and storage tasks from Senno Core and execute on their allocated resources
Validate the contribution of distributed hardware smart contracts on the blockchain
Build sentiment analysis results and send them to SennoCore
NEO Blockchain
Senno's chain. The above implementation will be done through the following Smart Contract (SC).
· Hardware Contributor Smart Contract (HCSC). This smart contract will complete a transaction. And pay hardware provider after storage contribution or lexical analysis verification is complete
· Data Registration Smart Contract (DRSC) verifies hardware contributions and calls HCSC
· Software Developer Smart Contracts (SDSC). This smart contract will complete a transaction. And pay the software developer after using the data feed plugin
· Information Contribution Smart Contract (ICSC). This smart contract will pay the information contributors. Give Senno access to their private channel/group. while ensuring that data is not leaked
encryption
· Communication with external sources and third parties will be encrypted using SSL/TLS
Raw data and analysis requests sent to clients will be encrypted using ECC asymmetric encryption
· Data for distributed analysis will be processed in batches. and mixed between different clients. to avoid any possibility of tracing the source
· Data at rest will be encrypted using the AES algorithm
Main flow chart
Process description:
1. A third party sends a sentiment request to SennoCore using Senno's SDK or API
2. Check if a sentiment request was generated in the past (as a result of a previous query), if the result did not (doesn't exist in SennoDB), send a request to the listener to retrieve specific new raw data
3. The listener retrieves and encrypts new raw data based on dynamic parameters received from SennoCore
4. The listener then sends the new encrypted raw data back to SennoCore
5. If the data is received from private sources ↑ Information contributors should receive token rewards from SENNO through the Information Contribution Smart Contract (ICSC)
6. Transfer of SENNO tokens to information providers
7. Send encrypted raw data to Senno client for processing
8. Data is stored on distributed storage
9. Invoke the Data Registry Smart Contract (DRSC) to verify the stored data
10. Once DRSC confirms the stored data, HCSC will pay the storage contributor
11. Transfer of SENNO tokens to hardware contributors
12. Emotions are sent from SennoCore to Senno client network
13. Senno client loads raw data from distributed memory into RAM
14. Senno client sends raw data and analysis requests to distributed CPUs
15. The analysis results are calculated in the distributed CPU, the sentiment data is encrypted and returned to the Senno client
16. Invoke the Data Registration Smart Contract (DRSC) to verify that the lexical analysis is calculated correctly
17. Once DRSC confirms the calculation result. HCSC will pay the storage contributor
18. Transfer of SENNO tokens to hardware contributors
19. Senno client sends encrypted analysis results to store them in SennoDB
20. SennoCore reports sentiment analysis results to third parties
Senno Token (SENNO)
The Senno ecosystem is based on an open source crypto token called SENNO. SENNO, the underlying cryptocurrency that drives the Senno sentiment analysis platform, is a convertible and interchangeable NEP-5 token. This includes functionality that allows users to earn SENNO and use it to pay for services within the ecosystem. They can earn tokens for active work (such as plugin development) or passive work (such as sharing data from private sources).
use and purpose
Activities in the ecosystem are mainly performed using SENNO tokens. Makes the token an integral part of the Senno platform. It is also its economic driver. Its uses include:
Reward hardware contributors
Remuneration as software developer and network resource provider
Send affiliate referral commissions to the developer who provides the requested sentiment customization plugin
Subscription to Senno's Crowd Wisdom data and API usage fees
Deposit and withdraw
Senno will accept Bitcoin. Neo, other cryptocurrencies. Credit card and wire transfer deposits, Senno will apply to trade on all major cryptocurrency exchanges.
Senno Token Contract
Senno Client
Senno will launch web and mobile apps that can access its key features:
· Wallet to hold and transfer NEP-5 based SENNO tokens
· Manage hardware resources contributed to the Senno network
The application market (SennoApps) will be able to search and download third-party applications based on SennoSDK
Recognize contributions
The Senno Network is designed to address major barriers in the expansion, monetization and scaling of financial content in the marketplace. We created the built-in contribution module. Reward those who make meaningful and measurable contributions to the entire ecosystem. This is based on our beliefs. That is, the expansion of the platform relies on the foundation of decentralization and continuous incentives for the community and developers.
Hardware Contribution Rewards
The core of the Senno ecosystem relies on processing power contributed through Senno clients running on community machines. 30% of the SENNO token supply will be locked by smart contracts and used for contribution rewards. Contribution rewards apply to the following methods:
Information Contribution: Senno users can access their private data channels (various social APP groups. WeChat. QQ. Private news channels) and contribute according to the quantity and quality of raw data they share. Get rewarded with SENNO tokens. Information reward will be paid by Information Contribution Smart Contract (ICSC). All messages are used for analysis purposes by SennoCore only and encrypted using the ECC algorithm.
CPU Hashrate Contribution: Based on the total amount of H/s contributed in the entire network within a specific time frame. Each contributor who contributes H/s hashrate used to calculate sentiment will be awarded a relative amount of SENNO tokens.
Storage Contribution: For each repository contribution used to store raw data. Once the data has been validated through the Data Registration Smart Contract (DRSC). Contributors will be awarded SENNO tokens based on their relative portion of the total number of databases they contribute across the network.
Hardware contributions are verified by DRCS and by Hardware Contribution Smart Contract (HCSC)
Paying Developer Contributions: Community members will be able to earn SENNO tokens for developing features and plugins. The developed modules will be opted into the system by the Senno Community Senno Plugin Approval System. Depending on the complexity and usage of the feature being developed. SENNO tokens will be issued to developers.
sustainable economy
Cryptocurrencies need a sustainable economic boost. long-term success. The value of the Senno ecosystem will increase as more users and suppliers increase their activity on the Senno network.
Real-time sentiment analysis will rely on users to acquire SENNO tokens. Demand grows with adoption. And with the network, proportional to the number of hardware resource providers. The Senno Model provides a way for those contributing resources to the network, plugin creators and external developers to contribute SENNO tokens to the network.
Expansion of the platform
Senno is designed as a multi-tier platform for separating business logic modules (Senno Core that performs sentiment analysis) from extensions and plugins for retrieving raw data from the web. By allowing any member to generate tailored extensions for specific data sources they deem relevant, the architecture can make the network's reach faster and easier to scale. New members who enter the network to contribute will be rewarded with SENNO tokens.
Derived and custom versions
We encourage any organization or individual to change the official app↓ so that they can publish their own customized and branded client for the Senno network. An open source custom SDK will be released along with documentation and tutorials to simplify the development process. This will encourage other sentiment analysis companies to use the Senno network. Senno's services can be used for a variety of applications. include:
· Monitor and regularly report on brand sentiment
· Reflect the brand environment
· Reflect the target audience
· Research trends
· Research social data
· Custom Segmentation Research
In addition, there will be documentation of a range of customization options, including branding, colors, and graphics; changes to the user interface; modifications to the user experience for the Smile segment (industry-specific experiences); changes to the sort order in which indicators are displayed for the analytical discovery process and filters; set vendor billing address, etc.
These customized and derived applications will not be forks of the platform or token, but just different clients offering different products or user experiences. All clients will use the same network, with the same characteristics. And sentiment analysis powered by the SENNO token.
Affiliate and Cooperation
Senno rewards those who contribute to the development of the network, and the bigger the contributor, the higher the reward. Influencers may promote Senno in their communities. Or grant Senno customers interested in accessing their private channels and earning referral rewards. The Academy of Marketing Education can receive payments in SENNO tokens for each new member who joins the platform and subscribes to market feeds, and encourages developers, hardware providers and end users to add modules to SennoCore. Or spread the word about Senno to earn additional SENNO tokens.
The business value of emotions
Business Model and Monetization
Senno goes hand in hand with the world in a different way. Firstly. It scans social networks, news sites, blockchains, messaging apps and other data sources for information. The relevant data is then extracted according to predefined rules. At last. It will produce sentiment data with granular information and trends.
Senno aggregates and analyzes real-time data from millions of digital sources. Introducing the next level of business intelligence. AI is then used to monitor and understand internal and external threats and opportunities for the business.
The global retail market is expected to surpass $28 trillion in sales by 2019. As a result, millions of potential customers demand secure and high-quality business intelligence data. Senno can provide this data at low cost and fast processing time.
Here's how Senno compares to its competitors:
The Senno Network will generate two different revenue streams, the first as a sentiment data stream as a B2B platform, and the second as a B2C app maker:
Sentiment Data Streams - Third-party applications will be able to subscribe and execute analytics requests on different data sources, including private (user-contributed) and public sources. Depending on the source and quantity requested. Prices also vary. , starting at $100 per month. Senno is priced significantly lower than traditional sentiment analysis services, thanks to decentralized resources and individual contribution technology. While companies like Semantria charge $12,000 to $24,000 a year. But sentiment analysis business intelligence services like BottleNose can cost hundreds of thousands of dollars a year. By comparison, Senno's comprehensive solutions range in price from $1,200 to $6,000 per year due to innovative technology.
Crowd Intelligence Data Application - Senno will work with third parties to develop Crowd Intelligence applications based on its sentiment analysis engine. CryptoScanner is an application with mass market potential that is of great significance to cryptocurrency traders. Its subscription fees range from $20 to $50 per month. Currently, its target market is estimated to be close to 10 million traders.
Bringing Blockchain and Cryptocurrencies to the Masses
A major goal of the Senno Network is to introduce cryptocurrency analysis and trading to mainstream audiences. Cryptocurrencies and blockchain technology are hugely popular among tech fans at this stage. Of course, there are still many people who are unaware of the potential of cryptocurrencies. Therefore, it is a huge challenge to move those who trade in traditional markets to use crypto-based assets.
Encrypted digital tokens can be supported by the blockchain network. Therefore, in the new era, the market will gradually spread mainly in the online field. It is imperative that both traditional market traders and newcomers to the financial world learn how to handle large amounts of information. Because new financial analysis tools, a wide range of data sources, and promising cryptocurrencies are being created every day.
Senno was created to analyze it all. And use the wisdom of the crowd to help its community figure out which cryptocurrencies they should trade in and which tokens will make them money. Senno's powerful algorithms generate instant sentiment analysis and trends. And the ability of a decentralized peer-to-peer computer network enables it to achieve levels of accuracy never seen in traditional financial markets.
CryptoScanner - Senno's first app
From the moment the financial market was born, investors have never stopped conquering. Over the years, a range of techniques have been tried out. And breakthroughs have been made, including analyzing data and finding patterns or conducting in-depth research into company finances and operations. to accurately assess its value
Sentiment analysis is another key strategy that will penetrate the minds of people to spy on their perceptions of assets. Predict trends to trade better. This approach is ideal in theory, but requires accurate measurement and prediction of how people will feel. Until now, there has been optimism about investments in these technologies.
Features of CryptoScanner
Senno will work with third parties to develop and publish clients for its platform. This is a fully functional. An application that enables real-time transactions in encrypted digital tokens can display the exact time of each Buzz and Mood. CryptoScanner will be open source and will be used to demonstrate the implementation of client modules, including on-chain access to Senno smart contracts via NEO, access to sentiment content reporting and analysis from decentralized cloud storage, and more.
main feature:
· Real-time scanning of cryptocurrency channels
· Comparison of various cryptocurrencies
· Filter by region, country, language and channel type
Configurable alerts based on Mood and Buzz changes
· API interface that can connect to exchanges to execute transactions
CryptoScanner runs on all major operating systems - Windows, macOS, Linux, Android and ios as well as HTML5 web-based clients.
Reference application
CryptoScanner will be released as open source software on GitHub and serve as a reference for the Senno network and client. To maintain compatibility with Senno network. Applications must pay attention to the following aspects:
1) Make SENNO the token of choice for all network activities
2) NEO smart contract officially used by Senno platform
3) Share hardware resources in accordance with Senno P2P protocol
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