Into the LED needs to return to zero mentality

[Source: "High-tech LED - Lighting Market" June issue Zhou Jianhua] LED is the future development trend of the lighting industry, which is beyond doubt. Now LEDs seem to be hot, many new companies have entered, and traditional lighting companies have also transformed. In essence, there are not many companies that are working hard with existing lighting fixtures, system cooling, and light effects.

Traditional enterprises have the advantage of strong distribution and engineering channels. They rigidly put LEDs on traditional lighting fixtures. Whether it is home lighting or commercial lighting, they think that the light source can be replaced by the light source.

Newcomers do not have the burden of traditional products and channels. They seem to be able to rush to the front, but they are also likely to fall into a circle of great happiness and weight.

I think that LED is an energy-saving light source in the field of lighting, the future is unlimited, but it does not have the energy to completely replace all other sources. Especially in the "pre-LED era" where the dragons and snakes are mixed, we must calmly analyze and sink our hearts to accumulate profound skills in brand positioning, product development and marketing systems. As the saying goes: "When the tide recedes, you can see who is swimming naked." Sincerely say this.

Therefore, to enter the LED must re-cast the brand with a return to zero mentality.

For more information, please refer to the "High-tech LED - Lighting Market" magazine June issue

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